GTM Manager, Custody New York City, NY

FalconX is a pioneering team of operators, investors, and builders committed to revolutionizing institutional access to the crypto markets. Operating at the intersection of traditional finance and cutting-edge technology, FalconX addresses the industry's foremost challenges: Navigating the digital asset market can be complex and fragmented, with limited products and services that support trading strategies, structures, and liquidity found in conventional financial markets. As a comprehensive solution for all digital asset strategies from start to scale, FalconX operates as the connective tissue empowering clients with seamless navigation through the ever-evolving cryptocurrency landscape.Who are we?FalconX is the most advanced digital asset platform for institutions. We provide trade execution, credit & treasury management, prime offering, institutional custody, and market making services. Given our global operations, industry-leading technology and deep liquidity, we have facilitated client transactions of $1 trillion in volume. Our products & services are regulated, compliant and trusted.We are a team of engineers, product builders, institutional sales and trading leaders, operations experts, and business strategists. Our teammates have entrepreneurial experience and come from companies such as Google, Apple, Paypal, Citadel, Bridgewater, and Goldman Sachs. And, we embody our values: Think big; Drive bold outcomes; Be one team; Iterate with speed; and be an entrepreneur.We prioritize learning. Outcomes are mission-critical, but we also believe that learning in success and in failure will drive our continued success. Our industry is emergent - there’s no shortage of experiments to get involved with and to continue growing and learning together.ImpactAs the

Manager for Custody GTM , you will be responsible for the overall business outcomes of the FalconX Custody product, including the performance of the product in the market as well as introductions of new enablements and services related to Custody. You will play a key role for this early product offering, driving the growth and market expansion of our Custodial services. By spearheading cross-functional collaboration between sales, marketing, product, and customer success teams, you will develop and execute go-to-market strategies that ensure the successful launch, adoption, and revenue growth of our expanding Custody product. Your ability to develop compelling market strategies and optimize product positioning will be crucial to achieving the company’s strategic goals and strengthen FalconX’s position as a leader in digital assets. Additionally, you will work closely with clients post-sales to ensure their ongoing satisfaction and identify opportunities for deeper partnerships and future needs.You Will:Develop a long-term strategic roadmap for the Custody product, aligning it with the company's 5-year visionCollaborate in cross-strategic initiatives that emphasize the synergy of Custody with other Prime Brokerage services, such as FalconX’s Prime Connect productDevelop and execute thorough go-to-market strategies to drive the launch, adoption, and growth of FalconX CustodyEstablish and nurture relationships with clients, responding to their needs and relaying important feedback to the teamEngage with clients post-sales to ensure their ongoing satisfaction, address their evolving needs, and foster long-term partnershipsDefine differentiated product positioning that resonates with our customer segments and drive effective sales enablement to meet revenue targetsMeasure your success through business-level key performance metrics, including direct revenue, indirect revenue, client acquisition, retention, and AUMYou Have:5+ years in strategic, business-related rolesProven track record of successfully launching and scaling products or services, preferably in a B2B or financial services environmentExperience in Institutional Digital Assets Custody with a focus on strategy, client acquisition, and business outcomesDeep knowledge of Digital Assets Custody, with a strong understanding of current product landscape, competitive offerings, regulatory environment, industry trends, and gapsExperience in developing long-term strategic roadmaps and aligning them with organizational goalsHighly strategic mindset with the drive to succeed in a fast-paced, evolving environmentExtremely high sense of urgency with a get-things-done attitude while instilling qualitySelf-starter with a track record of balancing multiple projects simultaneouslyConcise, influential, and authentic communication and presentation skills, both written and verbalComfortable with ambiguity and able to manage and resolve complex problems that span multiple workstreams and departments

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