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Efficus, Inc.

Salesforce Marketing Cloud Application Specialist

Efficus, Inc., Nashville, Tennessee, United States, 37247


Description:

s a Salesforce Marketing Cloud Application Specialist, you will build and execute omni channel automations within Salesforce Marketing Cloud. You will be a technical contact working closely with a digital strategist to map business needs to Marketing Cloud solutions and execute on the campaigns in Email Studio, Automation Studio, and Journey Builder. knowledge of Salesforce Marketing Cloud platform, processes, and best practices in automation are needed for this position.

Responsibilities:Configure, test and deploy marketing automation campaigns within Salesforce Marketing Cloud.Build out customer lifecycle journeys and email campaigns using Salesforce Marketing Cloud including automated and triggered campaigns.Monitor technical performance of assets and test/troubleshoot.Provide product and subject matter expertise to internal client teams.Estimate effort required to implement proposed solutions.Build and maintain solution related documentation.Daily standups with agile team Business Analyst and Product Owner. Regular Teams chats and meetings available as neededTechnical Skills Required:

Marketing Cloud Administrator Certification.Marketing Cloud Developer Certification.Desired Skills:

Marketing Cloud Email Specialist Certification.Marketing Cloud Consultant Certification.Marketing Cloud to CRM Connect familiarity with Data Extensions, Audience building, and Journey Automation using Sales and Service dataSoft Skills Required:

bility to clearly communicate in verbal and written documentation.Eager to learn new applications and technologies.bility to follow documented standards to build enhancements.Critically think through design elements to bring industry best practices.Education & Experience Required:

4-year college or university degree in Information Technology, Computer Science or related field of study.Minimum of 3 years of marketing Cloud experience.Equivalent experience may be substituted for education.