International Dairy Queen, Inc.
Director of Loyalty and CRM
International Dairy Queen, Inc., Bloomington, Minnesota, United States,
Job Description
Join Dairy Queen, one of the most iconic brands in the Quick Service Restaurant (QSR) space, as we continue to innovate and elevate our digital presence. Dairy Queen is seeking a strategic, results-driven leader to join our Marketing team as the Director of Loyalty and CRM. This role will drive the overall strategy and execution of Dairy Queen’s loyalty program and CRM initiatives, creating meaningful, data-driven experiences that enhance customer engagement, increase lifetime value, and grow brand loyalty. The Director of Loyalty and CRM will lead the development and optimization of Dairy Queen’s digital marketing and loyalty efforts, partnering closely with cross-functional teams to deliver best-in-class customer experiences across all channels.
Loyalty & CRM Strategy and Execution
Develop and execute a comprehensive loyalty and CRM strategy that aligns with Dairy Queen’s business goals to enhance brand loyalty, drive incremental guest behavior, and grow program enrollment.
Create a seamless end-to-end customer experience for Dairy Queen’s loyalty program across all digital touchpoints, including the app, website, email, and in-store activations, ensuring consistent program branding and campaign execution.
Leverage data insights to create segmented and personalized campaigns that drive program growth and increase guest frequency.
Implement a data-driven approach to segment and personalize messaging across digital channels (email, SMS, push notifications), delivering tailored, relevant experiences that engage customers and drive incremental visits.
Develop multi-year roadmaps for loyalty and CRM initiatives, setting clear objectives and KPIs to guide long-term strategy, while optimizing current performance.
Manage the loyalty marketing calendar and go-to-market activities to drive consistent execution of program promotions across channels.
Monitor and analyze campaign performance data, providing actionable insights and recommendations to optimize loyalty and CRM efforts.
Cross-Functional Leadership & Collaboration
Partner with internal teams, including Marketing, IT, Operations, and Franchise Support, to align on loyalty program strategies and ensure flawless execution.
Serve as a key liaison to the franchisee community, leading training and education efforts on loyalty and CRM best practices.
Manage relationships with external vendors and agencies, overseeing contract negotiations, performance evaluations, and the integration of vendor solutions into broader marketing strategies.
Insights & Reporting
Utilize consumer insights and analytics to measure program effectiveness, identify areas for improvement, and inform strategic decisions.
Develop and present detailed reports to leadership, highlighting program performance and recommending data-informed actions for continuous improvement.
Implement a test-and-learn approach to optimize the loyalty and CRM program, ensuring Dairy Queen remains at the forefront of digital innovation.
Join Dairy Queen, one of the most iconic brands in the Quick Service Restaurant (QSR) space, as we continue to innovate and elevate our digital presence. Dairy Queen is seeking a strategic, results-driven leader to join our Marketing team as the Director of Loyalty and CRM. This role will drive the overall strategy and execution of Dairy Queen’s loyalty program and CRM initiatives, creating meaningful, data-driven experiences that enhance customer engagement, increase lifetime value, and grow brand loyalty. The Director of Loyalty and CRM will lead the development and optimization of Dairy Queen’s digital marketing and loyalty efforts, partnering closely with cross-functional teams to deliver best-in-class customer experiences across all channels.
Loyalty & CRM Strategy and Execution
Develop and execute a comprehensive loyalty and CRM strategy that aligns with Dairy Queen’s business goals to enhance brand loyalty, drive incremental guest behavior, and grow program enrollment.
Create a seamless end-to-end customer experience for Dairy Queen’s loyalty program across all digital touchpoints, including the app, website, email, and in-store activations, ensuring consistent program branding and campaign execution.
Leverage data insights to create segmented and personalized campaigns that drive program growth and increase guest frequency.
Implement a data-driven approach to segment and personalize messaging across digital channels (email, SMS, push notifications), delivering tailored, relevant experiences that engage customers and drive incremental visits.
Develop multi-year roadmaps for loyalty and CRM initiatives, setting clear objectives and KPIs to guide long-term strategy, while optimizing current performance.
Manage the loyalty marketing calendar and go-to-market activities to drive consistent execution of program promotions across channels.
Monitor and analyze campaign performance data, providing actionable insights and recommendations to optimize loyalty and CRM efforts.
Cross-Functional Leadership & Collaboration
Partner with internal teams, including Marketing, IT, Operations, and Franchise Support, to align on loyalty program strategies and ensure flawless execution.
Serve as a key liaison to the franchisee community, leading training and education efforts on loyalty and CRM best practices.
Manage relationships with external vendors and agencies, overseeing contract negotiations, performance evaluations, and the integration of vendor solutions into broader marketing strategies.
Insights & Reporting
Utilize consumer insights and analytics to measure program effectiveness, identify areas for improvement, and inform strategic decisions.
Develop and present detailed reports to leadership, highlighting program performance and recommending data-informed actions for continuous improvement.
Implement a test-and-learn approach to optimize the loyalty and CRM program, ensuring Dairy Queen remains at the forefront of digital innovation.