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Careerbuilder-US

Marketing Manager - Omnichannel Strategist

Careerbuilder-US, Wilmington, Delaware, us, 19894


Job Title: Associate Director, Omnichannel StrategistLocation: Wilmington, DEDuration: 06 months on W2 Contract

Essential for the Role:Bachelor's Degree or equivalent experienceProven track record in delivering integrated marketing projects with measured outcomesKnowledge of digital channels such as: email, SMS, web, direct mail, print, media, SEM, social, salesforce, eventsFamiliar with Platforms: Adobe Campaign, Adobe Analytics/Google Analytics, Tealium, Databases, Salesforce Marketing CloudStrategic analysis/insight identification to drive optimization strategyMeasurement & analyticsProven track record of leading teams without positional authorityEnergetic and self-motivated

Preferred for the Role:5-7 years of experience in a relevant Marketing or Strategy roleAdvanced Degree in a relevant fieldCustomer relationship management (CRM) experienceDemonstrated leadership and coordination of teams to deliver single cohesive strategyBusiness requirement and backlog management experienceMarketing/Brand Management experienceHealthcare/Pharmaceutical ExperienceMedia/Advertising Agency ExperienceCross functional/matrix team experienceDatabase marketingFamiliar with Agile ways of workingFamiliar with JIRA