Tbwa Chiat/Day Inc
Digital Account Director New York, N.Y. or Washington, D.C.
Tbwa Chiat/Day Inc, New York, New York, us, 10261
Orchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, and Brightmode, with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners works with companies, organizations, and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate, and technology.From leading technological innovators to brand-builders and cause champions, we work with our clients and offer unparalleled expertise on how to craft a story-first, audience-focused approach to solve their most pressing challenges.People of color, people with disabilities, and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.ABOUT THE MESSAGE LAB @ ORCHESTRA TEAMThe Message Lab @ Orchestra (TML@O) is the award-winning digital and content arm of the leading strategy and communications firm. With deep roots in the worlds of journalism, social media, analytics, and more, The Message Lab works with Orchestra clients of all sizes and across all sectors to design and run multi-channel programs that deliver the right story to the right audience at the right time. Our work is based on audience insights and we use data to measure our impact. Clients include Google, Visa, and the Gates Foundation. In 2024, we were named Agency of the Year at the Content Marketing Awards.ABOUT THIS ROLETML@O is seeking a Digital Account Director to help manage its growing roster of clients. This role requires relevant experience and understanding of digital strategy, including social media and email programs. This is a great opportunity for anyone passionate about digital communications, marketing, and data. You will lead communication with clients, set campaign strategies, produce and edit digital content, and partner with vendors and a team of Graphic Designers.The following digital focus areas are available:Social Media Management:
Overseeing content production, posting, community management, reporting, calendar management, etc.Email Marketing:
Overseeing content production, CRM and list management, testing, reporting, calendar management, etc.Copywriting:
Overseeing copywriting, specifically for digital channels including social media (LinkedIn, Meta, X, and beyond) and email marketing.Role location:
This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. The TML@O team is in-office at least 3 days per week.ACCOUNTABILITIES AND QUALIFICATIONSAs a Digital Account Director on our TML@O team, you will be…Managing day-to-day execution and leading strategic conversations with clients.Responsible for offering creative client strategies and tactics based on the ever-changing digital landscape to help clients achieve their unique goals—studying and capturing the most important details about the client’s needs, challenges, and audiences, and creating strategic campaigns and targeting to address those needs.Overseeing the work of staff on client accounts, ensuring deliverables are on-strategy, delivered in a timely manner, and capture the clients’ goals and priorities.Developing comprehensive digital strategies for clients, including 3-, 6-, and 9-month benchmarks, content streams, tone and voice guidelines, etc.Developing dynamic content that tells our clients’ stories across a wide range of platforms.Reporting back to clients on social media, email, and other digital campaigns.Working across account teams to bring digital engagement best practices to a diverse array of clients.Producing near-perfect drafts of more complex, challenging materials including messaging, strategy memos, and proposals.Keeping teams focused and motivated on achieving client goals, including managing up to ensure VP+ contribute and drive strategy, and helping manage client relationships as needed.Actively managing and overseeing client budgets.Working with advertising vendors to develop and implement smart strategies for clients.Acting as a resource to clients and colleagues on digital best practices and trends.Collaborating closely with the management team to develop the TML@O team.Reviewing content produced by other staff members, including digital assets and strategy memos, often functioning as the final reviewer before a deliverable is shared with the client.Contributing to the business development process, as necessary.Essential skills:At least 6-8 years of experience running creative digital communications and campaigns.At least two years of experience in a client-facing role.An ability to lead and drive digital strategy for clients.A creative eye for identifying compelling content and packaging it to elevate a brand or campaign.A keen understanding of advertising and marketing metrics and their impacts.An ability to lead multiple accounts and handle multiple assignments at once, work quickly, and meet deadlines in a fast-paced environment.Excellent written and oral communication skills with all levels of company staff, clients, and vendors.Reliable self-organization systems and strong attention to detail.Demonstrated research and problem-solving skills.Experience (directly/indirectly) managing staff, with the ability to manage, motivate, and mentor team members.The strong desire to be a team player and the ability to work with a team to achieve group objectives.WORKING AT ORCHESTRACompensation philosophy:
Orchestra offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.Salary range
(commensurate with experience and skills): $110,000-$130,000.Medical, dental, and vision insurance for employees and dependents.Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA).401K with a 4% employer match and no vesting period.Generous paid time off (PTO).20 vacation days, 10 wellness days, 1 day for your birthday, collective PTO between Christmas and New Year’s Day, plus 11 holidays.Mobile phone reimbursement for data and minutes.To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies.
By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events, and other related updates.Apply for this job
* indicates a required fieldFirst Name *Last Name *Email *Phone *Location (City)Resume/CV *Accepted file types: pdf, doc, docx, txt, rtfWe are a purpose-built communications company born in an era of information overload. We believe that as focus is increasingly fragmented into bite-sized increments across myriad platforms, PR and marketing must merge or at least learn to dance together toward a common goal: earning and keeping attention. You may choose to write a cover letter or you can choose to communicate your thoughts and insights in the best way you think will earn and keep our attention. Feel free to use a medium and length you prefer and include links.LinkedIn ProfileWebsite or Digital PortfolioAre you authorized to work in the U.S.? *Will you now, or in the future, require sponsorship for employment visa status (e.g., H-1B visa status)? *What is your expected salary range? *How did you hear about this role? *If you selected other job board, referred by an Orchestra employee or other source, please share below:Do you live within commuting distance of New York, N.Y. or Washington, D.C.? *Note:
This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. The TML@O team is in-office at least 3 days per week.Voluntary & Anonymous Custom Demographics Survey
We are continuously working to expand our work environment to be as diverse and inclusive of as many perspectives as possible. Below is a set of voluntary demographic questions. If you choose to fill out this survey, the responses will be collected in aggregate
only
to help us identify areas for improvement in our hiring process. Your responses, or lack thereof, will not in any way be associated with your application or candidate details, will not affect your opportunity for employment, or the terms or conditions of your employment, and will not in any way be used in the hiring decision.
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Overseeing content production, posting, community management, reporting, calendar management, etc.Email Marketing:
Overseeing content production, CRM and list management, testing, reporting, calendar management, etc.Copywriting:
Overseeing copywriting, specifically for digital channels including social media (LinkedIn, Meta, X, and beyond) and email marketing.Role location:
This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. The TML@O team is in-office at least 3 days per week.ACCOUNTABILITIES AND QUALIFICATIONSAs a Digital Account Director on our TML@O team, you will be…Managing day-to-day execution and leading strategic conversations with clients.Responsible for offering creative client strategies and tactics based on the ever-changing digital landscape to help clients achieve their unique goals—studying and capturing the most important details about the client’s needs, challenges, and audiences, and creating strategic campaigns and targeting to address those needs.Overseeing the work of staff on client accounts, ensuring deliverables are on-strategy, delivered in a timely manner, and capture the clients’ goals and priorities.Developing comprehensive digital strategies for clients, including 3-, 6-, and 9-month benchmarks, content streams, tone and voice guidelines, etc.Developing dynamic content that tells our clients’ stories across a wide range of platforms.Reporting back to clients on social media, email, and other digital campaigns.Working across account teams to bring digital engagement best practices to a diverse array of clients.Producing near-perfect drafts of more complex, challenging materials including messaging, strategy memos, and proposals.Keeping teams focused and motivated on achieving client goals, including managing up to ensure VP+ contribute and drive strategy, and helping manage client relationships as needed.Actively managing and overseeing client budgets.Working with advertising vendors to develop and implement smart strategies for clients.Acting as a resource to clients and colleagues on digital best practices and trends.Collaborating closely with the management team to develop the TML@O team.Reviewing content produced by other staff members, including digital assets and strategy memos, often functioning as the final reviewer before a deliverable is shared with the client.Contributing to the business development process, as necessary.Essential skills:At least 6-8 years of experience running creative digital communications and campaigns.At least two years of experience in a client-facing role.An ability to lead and drive digital strategy for clients.A creative eye for identifying compelling content and packaging it to elevate a brand or campaign.A keen understanding of advertising and marketing metrics and their impacts.An ability to lead multiple accounts and handle multiple assignments at once, work quickly, and meet deadlines in a fast-paced environment.Excellent written and oral communication skills with all levels of company staff, clients, and vendors.Reliable self-organization systems and strong attention to detail.Demonstrated research and problem-solving skills.Experience (directly/indirectly) managing staff, with the ability to manage, motivate, and mentor team members.The strong desire to be a team player and the ability to work with a team to achieve group objectives.WORKING AT ORCHESTRACompensation philosophy:
Orchestra offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.Salary range
(commensurate with experience and skills): $110,000-$130,000.Medical, dental, and vision insurance for employees and dependents.Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA).401K with a 4% employer match and no vesting period.Generous paid time off (PTO).20 vacation days, 10 wellness days, 1 day for your birthday, collective PTO between Christmas and New Year’s Day, plus 11 holidays.Mobile phone reimbursement for data and minutes.To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies.
By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events, and other related updates.Apply for this job
* indicates a required fieldFirst Name *Last Name *Email *Phone *Location (City)Resume/CV *Accepted file types: pdf, doc, docx, txt, rtfWe are a purpose-built communications company born in an era of information overload. We believe that as focus is increasingly fragmented into bite-sized increments across myriad platforms, PR and marketing must merge or at least learn to dance together toward a common goal: earning and keeping attention. You may choose to write a cover letter or you can choose to communicate your thoughts and insights in the best way you think will earn and keep our attention. Feel free to use a medium and length you prefer and include links.LinkedIn ProfileWebsite or Digital PortfolioAre you authorized to work in the U.S.? *Will you now, or in the future, require sponsorship for employment visa status (e.g., H-1B visa status)? *What is your expected salary range? *How did you hear about this role? *If you selected other job board, referred by an Orchestra employee or other source, please share below:Do you live within commuting distance of New York, N.Y. or Washington, D.C.? *Note:
This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. The TML@O team is in-office at least 3 days per week.Voluntary & Anonymous Custom Demographics Survey
We are continuously working to expand our work environment to be as diverse and inclusive of as many perspectives as possible. Below is a set of voluntary demographic questions. If you choose to fill out this survey, the responses will be collected in aggregate
only
to help us identify areas for improvement in our hiring process. Your responses, or lack thereof, will not in any way be associated with your application or candidate details, will not affect your opportunity for employment, or the terms or conditions of your employment, and will not in any way be used in the hiring decision.
#J-18808-Ljbffr