Publicis Groupe
Associate Director, Paid Search-SEM
Publicis Groupe, Chicago, Illinois, United States, 60290
Company Description
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Associate Director, Paid Search will apply search knowledge and expertise to actionable insights and recommendations for assigned client(s). The Associate Director will collaborate with the Manager. Paid Search in driving strategic search expertise within the team, helping to develop innovative strategies to meet and exceed client business objectives. They will also lead tactical execution and optimization of Search programs, and be responsible for optimizing, implementing, and analyzing marketing activities.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Role Objectives:
Lead the development and implementation of paid search campaigns, including budget management, for assigned clients (branded and direct response campaigns)
Leverage search best-practices across all search tactics
Ensure all campaign billings are up to date and all finance queries are followed up in a timely manner
Analyze search campaign performance against client KPI's and report on trends and insights to key stakeholders
Continuously develop and grow skills by participating in ongoing training, workshops, etc.
Support in any new business pitches and related work as required
Responsible for delegating work and managing career progression of direct reports
Qualifications
5+ years of Paid Search experience
2+ years of demonstrated leadership and management skills
Hands on keyboard experience in Google Ads, Microsoft Advertising, and/or SA360
Experience in applying search marketing to brand-building and direct response initiatives
Proven ability to lead and manage performance teams
Strong command of search platform research and reporting resources
Knowledge of syndicated research tools
Familiarity with third-party ad serving technologies
Technically strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills, with polished presentations skills a must
Ability to work successfully with teams on multiple projects under tight deadlines
Desire to work in an industry which is constantly evolving and presenting new and unique challenges
Ability to sell ideas clearly and deliver value
Self-driven to meet and exceed revenue and goals for our clients
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Associate Director, Paid Search will apply search knowledge and expertise to actionable insights and recommendations for assigned client(s). The Associate Director will collaborate with the Manager. Paid Search in driving strategic search expertise within the team, helping to develop innovative strategies to meet and exceed client business objectives. They will also lead tactical execution and optimization of Search programs, and be responsible for optimizing, implementing, and analyzing marketing activities.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Role Objectives:
Lead the development and implementation of paid search campaigns, including budget management, for assigned clients (branded and direct response campaigns)
Leverage search best-practices across all search tactics
Ensure all campaign billings are up to date and all finance queries are followed up in a timely manner
Analyze search campaign performance against client KPI's and report on trends and insights to key stakeholders
Continuously develop and grow skills by participating in ongoing training, workshops, etc.
Support in any new business pitches and related work as required
Responsible for delegating work and managing career progression of direct reports
Qualifications
5+ years of Paid Search experience
2+ years of demonstrated leadership and management skills
Hands on keyboard experience in Google Ads, Microsoft Advertising, and/or SA360
Experience in applying search marketing to brand-building and direct response initiatives
Proven ability to lead and manage performance teams
Strong command of search platform research and reporting resources
Knowledge of syndicated research tools
Familiarity with third-party ad serving technologies
Technically strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills, with polished presentations skills a must
Ability to work successfully with teams on multiple projects under tight deadlines
Desire to work in an industry which is constantly evolving and presenting new and unique challenges
Ability to sell ideas clearly and deliver value
Self-driven to meet and exceed revenue and goals for our clients
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.