Product Marketing Manager - SMB Growth - Los Angeles

ResponsibilitiesAbout TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.About the teamAs part of the SMB Growth team, this role involves close collaboration with in-market sales leadership, global product marketing, product, acquisition, retention & lifecycle, business marketing, and operations teams in a high growth environment. An ability to self-motivate, prioritize, problem solve, and be the expert for our Ads platform and ecosystem are key skills.ResponsibilitiesDevelop and execute growth strategies. Responsible for SMB's new advertiser acquisition and promoting revenue growth in LATAM.Collaborate and communicate with cross-functional teams, including product managers, data scientists, product operations, marketing, and sales in LATAM to launch new marketing capabilities, incentive strategies, and product strategies to meet new advertiser requirements and drive scalable growth.Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, clearly articulate new customer acquisition and retention KPIs, and be accountable for results.Explore and develop multi-channel strategies and innovative business models to promote advertiser acquisition and promote growth.QualificationsMinimum Qualifications:5 years of experience in growth marketing, product marketing, or related fields.Successful marketing strategy skills and experience in driving user growth and product marketing, preferably in the advertising, technology, and SaaS industries.Possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies. An in-depth understanding of advertising products, services, and strategies is an asset.Excellent cross-team communication skills, especially with product, operations, and sales teams.Preferred qualifications:Deep understanding of growth & optimization, best practices such as A/B testing, and incrementality.Fast learner with a strong sense of judgment and original thinking.Capable of thriving in ambiguity and adapting quickly to change.Interpersonal communication skills and experience building relationships at all levels of the organization.Experience partnering with international colleagues and managing stakeholders across multiple time zones and cultures.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

this link .Job Information:【For Pay Transparency】Compensation Description (annually)The base salary range for this position in the selected city is $122550 - $275500 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.For Los Angeles County (unincorporated) Candidates:Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;Exercising sound judgment.

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