TikTok
Product Marketing Manager - SMB Growth - San Jose
TikTok, San Jose, California, United States, 95199
Product Marketing Manager - SMB Growth - San JoseLocation:
San JoseJob Type:
RegularDepartment:
Operations - Product opsJob ID:
A32107AAbout TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.We create together and grow together, inspiring creativity and bringing joy through our platform.ResponsibilitiesDevelop and execute growth strategies for SMB's new advertiser acquisition and revenue growth in LATAM.Collaborate with cross-functional teams, including product managers, data scientists, product operations, marketing, and sales in LATAM to launch new marketing capabilities and strategies.Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, and articulate new customer acquisition and retention KPIs.Explore and develop multi-channel strategies and innovative business models to promote advertiser acquisition and growth.QualificationsMinimum Qualifications:5 years of experience in growth marketing, product marketing, or related fields.Successful marketing strategy skills with experience in driving user growth and product marketing, preferably in advertising, technology, and SaaS industries.Possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies.Excellent cross-team communication skills, especially with product, operations, and sales teams.Preferred Qualifications:Deep understanding of growth & optimization, best practices such as A/B testing, and incrementality.Fast learner with strong judgment and original thinking.Capable of thriving in ambiguity and adapting quickly to change.Experience building relationships at all levels of the organization.Experience partnering with international colleagues and managing stakeholders across multiple time zones and cultures.Compensation and BenefitsThe base salary range for this position in the selected city is $129,000 - $290,000 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location.We offer benefits including 100% premium coverage for employee medical insurance, dental, vision, disability insurance, and a Health Savings Account (HSA) with a company match. Employees receive 10 paid holidays, 17 days of Paid Personal Time Off (PPTO), 10 paid sick days, and 12 weeks of paid parental leave.Commitment to DiversityTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to create an environment that reflects the communities we reach.
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San JoseJob Type:
RegularDepartment:
Operations - Product opsJob ID:
A32107AAbout TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.We create together and grow together, inspiring creativity and bringing joy through our platform.ResponsibilitiesDevelop and execute growth strategies for SMB's new advertiser acquisition and revenue growth in LATAM.Collaborate with cross-functional teams, including product managers, data scientists, product operations, marketing, and sales in LATAM to launch new marketing capabilities and strategies.Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, and articulate new customer acquisition and retention KPIs.Explore and develop multi-channel strategies and innovative business models to promote advertiser acquisition and growth.QualificationsMinimum Qualifications:5 years of experience in growth marketing, product marketing, or related fields.Successful marketing strategy skills with experience in driving user growth and product marketing, preferably in advertising, technology, and SaaS industries.Possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies.Excellent cross-team communication skills, especially with product, operations, and sales teams.Preferred Qualifications:Deep understanding of growth & optimization, best practices such as A/B testing, and incrementality.Fast learner with strong judgment and original thinking.Capable of thriving in ambiguity and adapting quickly to change.Experience building relationships at all levels of the organization.Experience partnering with international colleagues and managing stakeholders across multiple time zones and cultures.Compensation and BenefitsThe base salary range for this position in the selected city is $129,000 - $290,000 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location.We offer benefits including 100% premium coverage for employee medical insurance, dental, vision, disability insurance, and a Health Savings Account (HSA) with a company match. Employees receive 10 paid holidays, 17 days of Paid Personal Time Off (PPTO), 10 paid sick days, and 12 weeks of paid parental leave.Commitment to DiversityTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to create an environment that reflects the communities we reach.
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