Director, Marketing & Events - The Battery Atlanta

If you are driven to deliver exceptional fan experiences that are beyond anything possible elsewhere and interested in working alongside a team of innovators and enthusiastic over-achievers, you will enjoy working with us!JOB OVERVIEW :The Director of Marketing plays a key role in shaping the strategic marketing vision for The Battery Atlanta. Collaborating closely with the Vice President of Marketing, this position focuses on creating and executing innovative marketing programs designed to boost customer traffic and tenant sales while fostering strong community relationships. The Director will also analyze market trends and customer feedback to refine strategies and ensure alignment with organizational goals. This role is essential for enhancing brand visibility and engagement within the community.PRIMARY RESPONSIBILITIES:The successful Director of Marketing will have a diverse set of responsibilities aimed at enhancing the strategic marketing efforts for The Battery Atlanta. Key duties will include, but not be limited to:Annual Marketing and Event Planning : Develop and execute a comprehensive marketing and event plan that aligns with company strategies and positively impacts financial objectives, leasing, sales, traffic, and market share.Budget Management : Create and manage the annual marketing budget, appropriately allocating funds for mandatory, discretionary, and media expenses to support marketing initiatives and brand messaging.Social Media Growth : Oversee team efforts to enhance social media presence and increase data collection through SMS and email subscriber growth.Public Relations Coordination : Collaborate with PR teams and third-party firms to effectively communicate marketing messages to consumers and potential partners.Advertising Strategy : Collaborate on advertising spending and strategies to bolster programming and brand awareness.Programming Development : Enhance and develop marketing programs that meet customer and retailer needs, contributing to a vibrant shopping, living, and entertainment environment.Visual Merchandising Coordination : Coordinate visual merchandising, signage, and advertising programs to maintain brand consistency and appeal.Team Participation : Engage in manager on duty rotation and management staff meetings, playing a critical role in the management team.MINIMUM QUALIFICATIONS:Fluent in English both written and verbalBachelor's degree with an emphasis in sales, marketing, or businessMinimum 10 years of prior experience in strategic marketing, event management, and budgetingWorking knowledge of Marketing, Events and Marketing Fund functions in a mixed-use, multi-stakeholder development environment strongly preferredKnowledge of retail management, marketing and advertising and working knowledge of the media industryExcellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with othersSuperior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to successMeets commitments - produces accurate workAbility to multi-task under tight deadlinesSolution oriented and results drivenSuccessfully complete a Background Check

#J-18808-Ljbffr