Udemy
Vice President, Product Marketing
Udemy, Denver, Colorado, United States, 80285
About usAt Udemy, we're on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we've helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.This hybrid position requires two days per week in our San Francisco, Denver or Austin office.About youYou've got goals, and you're energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you're not afraid to embrace your creativity and take risks that have the potential to move the business forward.About this roleThe Vice President of Product Marketing will be responsible for leading a team of product marketers, developing and executing go-to-market strategies, and ensuring our products resonate with our target audience. This role requires a strategic thinker with a proven track record in product marketing, team leadership, and a deep understanding of value propositions, pricing, and packaging, as well as the ability to build and maintain strong cross-organizational partnerships, particularly with product and sales teams, to drive aligned and effective marketing efforts.About your skillsStrategic Thinking:
The ability to develop a vision and long-term plan that aligns product positioning with market needs and business goals. This involves understanding market trends, and competitive dynamics, and how to leverage them for strategic advantage.Storytelling and Messaging:
Crafting clear, compelling narratives that resonate with target audiences and differentiate the product. This includes translating complex product features into value-driven messages that sales teams can use and customers can understand.Cross-Functional Collaboration:
The ability to work seamlessly with product, sales, marketing, and customer success teams, helping align stakeholders, navigate different priorities, and ensure that everyone is working toward the same goals.Sales Enablement:
Working with sales enablement to develop resources, training, and content they need to sell effectively. This includes supporting the team in creating battlecards, sales playbooks, case studies, and product training sessions, as well as addressing feedback from the field.Customer-Centric Mindset:
A focus on understanding customer needs, pain points, and behaviors. This ensures that the messaging resonates and that the product is positioned as the ideal solution. It also means maintaining an open feedback loop with customers to keep the product offering relevant.Data-Driven Decision Making:
Using metrics and analytics to guide decisions, from optimizing go-to-market strategies to measuring campaign success. This involves understanding metrics like market share, customer acquisition costs, and product adoption rates to refine approaches.Leadership and Team Building:
The ability to inspire, mentor, and grow a high-performing team, encouraging different thinking and fostering an environment where collaboration thrives.What you'll be doingTeam Leadership:
Lead and mentor a high-performing product marketing team, fostering a culture of collaboration and continuous improvement.Value Proposition Development:
Create and explain strong value propositions that help differentiate our products in the market and help Udemy be seen as a thought leader.Pricing and Packaging:
Develop and implement pricing and packaging strategies that maximize revenue and market share for the Udemy Business Portfolio.Go-to-Market Strategy:
Work with sales to create and execute comprehensive go-to-market plans, including product launches, positioning, and messaging.Market Research and Competitive Analysis:
Work with product to guide market research to understand customer needs, competition, and market trends. Translate this information into competitive intelligence resources that can be used by the field in customer and prospect engagements.Cross-Functional Collaboration:
Work closely with product management, sales, enablement, and other stakeholders to ensure alignment and successful product launches.Customer Advocacy and Feedback Loop:
Build relationships with key customers to create advocates and leverage their feedback to influence messaging.Metrics:
Monitor and analyze key performance metrics across marketing and product to help make data-driven decisions to optimize marketing strategies.What you'll haveWhile this work is based more on the skills a person has than what they have done, we think a typical profile could include the following:10+ years of experience in product marketing, with at least 5 years in a leadership role.Proven track record of successful product launches and go-to-market strategies.Strong experience in storytelling and messaging.Experience in a fast-paced, dynamic environment, preferably in the tech industry.Excellent leadership and team management abilities.Exceptional communication and interpersonal skills.Ability to manage multiple priorities.Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!Life at UdemyWe aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.Our Benefits Start With UOur benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:Core Benefits:
Comprehensive medical, dental, vision, life/AD&D, and disability coverageHSA/FSA/Commuter:
Pre-tax savings/spending plans, including HSA employer contributionsTransgender Benefits:
Expanded medical coverage for gender-affirming careParental Benefits:
Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week "ease-back" program that enables parents to return part-time at full payWhole U:
Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving supportLearning:
Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional developmentRetirement:
Pre-tax and Roth 401(k) plan with an employer contributionCharitable Giving:
Corporate charitable match for eligible nonprofits and charitiesVacation:
Flexible vacation for salaried Udemates and fifteen days per year for hourlyHolidays:
Twelve paid holidays throughout the yearInformation regarding data privacy is available within the Udemy Careers Privacy Notice.At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits, equity, and a bonus.Hiring Compensation Range: $290,000 - $310,000 USD
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The ability to develop a vision and long-term plan that aligns product positioning with market needs and business goals. This involves understanding market trends, and competitive dynamics, and how to leverage them for strategic advantage.Storytelling and Messaging:
Crafting clear, compelling narratives that resonate with target audiences and differentiate the product. This includes translating complex product features into value-driven messages that sales teams can use and customers can understand.Cross-Functional Collaboration:
The ability to work seamlessly with product, sales, marketing, and customer success teams, helping align stakeholders, navigate different priorities, and ensure that everyone is working toward the same goals.Sales Enablement:
Working with sales enablement to develop resources, training, and content they need to sell effectively. This includes supporting the team in creating battlecards, sales playbooks, case studies, and product training sessions, as well as addressing feedback from the field.Customer-Centric Mindset:
A focus on understanding customer needs, pain points, and behaviors. This ensures that the messaging resonates and that the product is positioned as the ideal solution. It also means maintaining an open feedback loop with customers to keep the product offering relevant.Data-Driven Decision Making:
Using metrics and analytics to guide decisions, from optimizing go-to-market strategies to measuring campaign success. This involves understanding metrics like market share, customer acquisition costs, and product adoption rates to refine approaches.Leadership and Team Building:
The ability to inspire, mentor, and grow a high-performing team, encouraging different thinking and fostering an environment where collaboration thrives.What you'll be doingTeam Leadership:
Lead and mentor a high-performing product marketing team, fostering a culture of collaboration and continuous improvement.Value Proposition Development:
Create and explain strong value propositions that help differentiate our products in the market and help Udemy be seen as a thought leader.Pricing and Packaging:
Develop and implement pricing and packaging strategies that maximize revenue and market share for the Udemy Business Portfolio.Go-to-Market Strategy:
Work with sales to create and execute comprehensive go-to-market plans, including product launches, positioning, and messaging.Market Research and Competitive Analysis:
Work with product to guide market research to understand customer needs, competition, and market trends. Translate this information into competitive intelligence resources that can be used by the field in customer and prospect engagements.Cross-Functional Collaboration:
Work closely with product management, sales, enablement, and other stakeholders to ensure alignment and successful product launches.Customer Advocacy and Feedback Loop:
Build relationships with key customers to create advocates and leverage their feedback to influence messaging.Metrics:
Monitor and analyze key performance metrics across marketing and product to help make data-driven decisions to optimize marketing strategies.What you'll haveWhile this work is based more on the skills a person has than what they have done, we think a typical profile could include the following:10+ years of experience in product marketing, with at least 5 years in a leadership role.Proven track record of successful product launches and go-to-market strategies.Strong experience in storytelling and messaging.Experience in a fast-paced, dynamic environment, preferably in the tech industry.Excellent leadership and team management abilities.Exceptional communication and interpersonal skills.Ability to manage multiple priorities.Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!Life at UdemyWe aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.Our Benefits Start With UOur benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:Core Benefits:
Comprehensive medical, dental, vision, life/AD&D, and disability coverageHSA/FSA/Commuter:
Pre-tax savings/spending plans, including HSA employer contributionsTransgender Benefits:
Expanded medical coverage for gender-affirming careParental Benefits:
Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week "ease-back" program that enables parents to return part-time at full payWhole U:
Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving supportLearning:
Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional developmentRetirement:
Pre-tax and Roth 401(k) plan with an employer contributionCharitable Giving:
Corporate charitable match for eligible nonprofits and charitiesVacation:
Flexible vacation for salaried Udemates and fifteen days per year for hourlyHolidays:
Twelve paid holidays throughout the yearInformation regarding data privacy is available within the Udemy Careers Privacy Notice.At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits, equity, and a bonus.Hiring Compensation Range: $290,000 - $310,000 USD
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