DTC Jobs
Head Of Retention
DTC Jobs, Los Angeles, California, United States, 90079
- Develop and execute a comprehensive customer retention strategy, including LTV optimization, user experience enhancement, and customer journey mapping.- Oversee retention marketing efforts, including email marketing and loyalty program management.- Analyze customer data to identify opportunities for improving retention and engagement.- Collaborate with cross-functional teams to ensure alignment of retention initiatives with overall business goals.- Stay updated on industry trends and best practices in retention and loyalty programs.Minimum Requirements:
Proven experience in retention marketing and customer loyalty program management, preferably in the DTC or subscription industry.Strong understanding of customer behavior and segmentation, with a focus on driving customer lifetime value.Proficiency in English, with excellent written and verbal communication skills.Ability to work effectively in a part-time, freelance capacity, with availability for 20 hours per week in the CET timezone.Familiarity with e-commerce and direct-to-consumer business models, with a track record of driving retention and loyalty in these contexts.
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Proven experience in retention marketing and customer loyalty program management, preferably in the DTC or subscription industry.Strong understanding of customer behavior and segmentation, with a focus on driving customer lifetime value.Proficiency in English, with excellent written and verbal communication skills.Ability to work effectively in a part-time, freelance capacity, with availability for 20 hours per week in the CET timezone.Familiarity with e-commerce and direct-to-consumer business models, with a track record of driving retention and loyalty in these contexts.
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