Senior Product Operations Manager, TikTok Incentive Growth

ResponsibilitiesThe User Growth (UG) Department leads TikTok's growth efforts for expanding our user base and building our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth. The UG team has a series of mature product growth levers and is proficient in applying them to various businesses. At the same time, we also build new solutions to help the business achieve impactful breakthroughs.Responsible for driving key metrics for incentive product operations, including but not limited to user growth, localization, content expansion, and user experience;Develop & implement a 360 marketing strategy to drive user growth uplift. This will involve leveraging a diverse range of channels such as partnerships, go-to-market initiatives, influencer marketing, SMS campaigns, paid advertising, OOH, and more;Track and analyze regional campaign data to assess the quality and effectiveness of incentive campaigns. Deeply understand user needs and preferences by translating metric fluctuations into localized insights to inform and optimize product team strategies.Closely manage regional user feedback for incentive campaigns, taking swift action when necessary. Document and analyze feedback cases to identify trends and continuously improve user experience;Work closely and collaboratively with data delivery teams, XFN stakeholders, and regional teams to achieve ambitious targets and ensure alignment across all departments.QualificationsMinimum QualificationsBachelor's degree or above, preferably in fields such as Marketing, Data Science, Content Strategy, or a related discipline.5+ years of proven experience in the tech or e-commerce industry, with a focus on areas like content creation, product operations, incentive growth, marketing, digital marketing, or related fields.A deep understanding of the local marketing culture, user behavior and media landscape;Strong analytical skills with the ability to interpret data, identify trends and communicate insights effectively. Experience in project management and data analysis tools is preferred;Team player, goal-oriented, ready to embrace change and challenges, able to work in a global team efficiently.Preferred Qualifications

Proven ability to work collaboratively with multiple stakeholders and across various business units;Familiar with user acquisition strategies and popular social media platforms, including but not limited to TikTok, X, Instagram, Youtube, and others;TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

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