TikTok
Senior Product Operations Manager, TikTok Incentive Growth
TikTok, San Jose, California, United States, 95199
Senior Product Operations Manager, TikTok Incentive GrowthSan JoseRegularOperations - Product opsJob ID: A69577ResponsibilitiesAbout TikTok: TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.Join us.
About the team:
The User Growth (UG) Department leads TikTok's growth efforts for expanding our user base and building our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth.Responsibilities:Responsible for driving key metrics for incentive product operations, including but not limited to user growth, localization, content expansion, and user experience;Develop & implement a 360 marketing strategy to drive user growth uplift, leveraging diverse channels such as partnerships, go-to-market initiatives, influencer marketing, SMS campaigns, paid advertising, OOH, and more;Track and analyze regional campaign data to assess the quality and effectiveness of incentive campaigns;Deeply understand user needs and preferences by translating metric fluctuations into localized insights to inform and optimize product team strategies;Closely manage regional user feedback for incentive campaigns, taking swift action when necessary;Document and analyze feedback cases to identify trends and continuously improve user experience;Work closely and collaboratively with data delivery teams, XFN stakeholders, and regional teams to achieve ambitious targets and ensure alignment across all departments.QualificationsMinimum Qualifications:Bachelor's degree or above, preferably in fields such as Marketing, Data Science, Content Strategy, or a related discipline.5+ years of proven experience in the tech or e-commerce industry, with a focus on areas like content creation, product operations, incentive growth, marketing, digital marketing, or related fields.A deep understanding of the local marketing culture, user behavior and media landscape;Strong analytical skills with the ability to interpret data, identify trends and communicate insights effectively.Experience in project management and data analysis tools is preferred;Team player, goal-oriented, ready to embrace change and challenges, able to work in a global team efficiently.Preferred Qualifications:Proven ability to work collaboratively with multiple stakeholders and across various business units;Familiar with user acquisition strategies and popular social media platforms, including but not limited to TikTok, X, Instagram, Youtube, and others;TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.Job Information:The base salary range for this position in the selected city is $110222 - $248400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.
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About the team:
The User Growth (UG) Department leads TikTok's growth efforts for expanding our user base and building our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth.Responsibilities:Responsible for driving key metrics for incentive product operations, including but not limited to user growth, localization, content expansion, and user experience;Develop & implement a 360 marketing strategy to drive user growth uplift, leveraging diverse channels such as partnerships, go-to-market initiatives, influencer marketing, SMS campaigns, paid advertising, OOH, and more;Track and analyze regional campaign data to assess the quality and effectiveness of incentive campaigns;Deeply understand user needs and preferences by translating metric fluctuations into localized insights to inform and optimize product team strategies;Closely manage regional user feedback for incentive campaigns, taking swift action when necessary;Document and analyze feedback cases to identify trends and continuously improve user experience;Work closely and collaboratively with data delivery teams, XFN stakeholders, and regional teams to achieve ambitious targets and ensure alignment across all departments.QualificationsMinimum Qualifications:Bachelor's degree or above, preferably in fields such as Marketing, Data Science, Content Strategy, or a related discipline.5+ years of proven experience in the tech or e-commerce industry, with a focus on areas like content creation, product operations, incentive growth, marketing, digital marketing, or related fields.A deep understanding of the local marketing culture, user behavior and media landscape;Strong analytical skills with the ability to interpret data, identify trends and communicate insights effectively.Experience in project management and data analysis tools is preferred;Team player, goal-oriented, ready to embrace change and challenges, able to work in a global team efficiently.Preferred Qualifications:Proven ability to work collaboratively with multiple stakeholders and across various business units;Familiar with user acquisition strategies and popular social media platforms, including but not limited to TikTok, X, Instagram, Youtube, and others;TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.Job Information:The base salary range for this position in the selected city is $110222 - $248400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.
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