TikTok
Senior Product Manager - User Growth (Growth Channels)
TikTok, San Jose, California, United States, 95199
Senior Product Manager - User Growth (Growth Channels)
San JoseRegularProduct - Product managerJob ID: A227355A
Responsibilities
About TikTok: TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.
The User Growth (UG) team is responsible for the growth of ByteDance's international short video products. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. The UG team maintains and optimizes a range of mature product growth strategies, such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth. Additionally, when new growth opportunities are identified, we create new solutions to help businesses achieve breakthroughs.
Key Responsibilities:
Responsible for TikTok user growth-related product strategies, activating users through Push/EDM/third-party IM and other out-of-app channels, continuously exploring growth strategies to re-activate users and improve users' retention, and being responsible for DAU growth.
Analyze the current business situation and have a deep understanding of users' needs. Through Machine Learning and iteration of rule-based strategies, work closely with the algorithm team to define, identify, and effectively dig high-value content.
Design attractive user recall features and strategies to enhance user retention.
Combine business insights and user perspectives, working closely with algorithm and data teams to develop personalized strategies for different user bases and lifecycles.
Qualifications
Minimum Qualifications:
Bachelor's degree or above
3+ years experience as an Internet Product Manager with complete methodology and practical experience in at least one of the growth levers, such as user recall, push, email, new user retention, or having experience in content distribution strategies.
Written, verbal, and professional communication skills
Ability to work with cross-functional teams, such as product, interaction, and development teams.
Can independently drive and manage projects
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Job Information
The base salary range for this position in the selected city is $149,000 - $279,900 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and a Health Savings Account (HSA) with a company match.
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
401K company match, gym and cellphone service reimbursements.
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San JoseRegularProduct - Product managerJob ID: A227355A
Responsibilities
About TikTok: TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.
The User Growth (UG) team is responsible for the growth of ByteDance's international short video products. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. The UG team maintains and optimizes a range of mature product growth strategies, such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth. Additionally, when new growth opportunities are identified, we create new solutions to help businesses achieve breakthroughs.
Key Responsibilities:
Responsible for TikTok user growth-related product strategies, activating users through Push/EDM/third-party IM and other out-of-app channels, continuously exploring growth strategies to re-activate users and improve users' retention, and being responsible for DAU growth.
Analyze the current business situation and have a deep understanding of users' needs. Through Machine Learning and iteration of rule-based strategies, work closely with the algorithm team to define, identify, and effectively dig high-value content.
Design attractive user recall features and strategies to enhance user retention.
Combine business insights and user perspectives, working closely with algorithm and data teams to develop personalized strategies for different user bases and lifecycles.
Qualifications
Minimum Qualifications:
Bachelor's degree or above
3+ years experience as an Internet Product Manager with complete methodology and practical experience in at least one of the growth levers, such as user recall, push, email, new user retention, or having experience in content distribution strategies.
Written, verbal, and professional communication skills
Ability to work with cross-functional teams, such as product, interaction, and development teams.
Can independently drive and manage projects
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Job Information
The base salary range for this position in the selected city is $149,000 - $279,900 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and a Health Savings Account (HSA) with a company match.
Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
401K company match, gym and cellphone service reimbursements.
#J-18808-Ljbffr