Salesforce
Senior Product Marketing Manager (Marketing Cloud)
Salesforce, Lexington, South Carolina, us, 29071
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & Communications
Job DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.
The Salesforce Marketing Cloud Product Marketing team works across technology, product, sales, and marketing to position and promote the #1 Marketing Cloud in the industry. We are looking for a product marketer who is dynamic, creative and has great interpersonal skills to help differentiate and grow our business. This individual will help us deliver compelling and differentiated messages, position us effectively vs. the competition, and help us exceed our business goals.
We are looking for a creative, motivated product marketer to drive and deliver innovative product marketing to support multiple product portfolios. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.
Role Description:
We are looking for someone to help grow and scale
Marketing Cloud Engagement
product, ensuring the product is uniquely positioned across go-to-market activities, events, websites, and collateral to drive pipeline, find new buyers, and cross-sell into existing accounts. This role will be responsible for developing a deep understanding of our Marketing Cloud and Intelligence product offerings, creating stories that convey our vision and strategy, understanding market needs and trends, enabling go-to-market teams, and collaborating with product and sales teams to deliver innovative marketing programs to grow
bookings and customer adoption.Responsibilities & Impact
Lead and create the core value proposition, positioning strategy, and selling points for our Marketing Cloud Intelligence products and target personasAlign with the Marketing Cloud Product teams to drive strategy and create/deliver product release materials and content deliveryTranslate our marketing & industry-focused initiatives into actionable GTM programs, differentiated messaging, pricing & packaging, and sales plays to help fuel the sales pipeline, close deals, and deliver growth.Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market to drive demand generation and pipelineBe the expert for executive briefings for customers, analysts, and partnersLead a cross-functional team of stakeholders to bring our Marketing Cloud Intelligence products to market with an innovative and effective launch plan to drive pipeline, find new buyers, and cross-sell into existing accountsWork closely with cross-functional marketing, product, and sales teams to drive the business & product marketing strategy for Marketing Cloud Intelligence, and then track, measure, and report against objectivesRequired Skills:
7+ years of experience in product marketing, industry marketing, or corporate marketingStrong communication skills, both written and verbalAbility to strategize, craft compelling messaging, and drive hands-on tactical executionPick up and lead new projects even in the face of ambiguityExceptional team player with proven ability to lead through influenceA sense of humor, tenacity, and grace under pressureDynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance in a fast-paced environment amidst multiple priorities and goalsAbility to come into a hub location 3 x's a weekPreferred Skills:
Expertise in Salesforce products and/or other SaaS and B2B technology platformsMarketing and Advertising industry knowledge a plusAbility to deliver results in global, matrixed environments comprised of internal and external stakeholdersAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com .Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .Salesforce welcomes all.
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Job DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.
The Salesforce Marketing Cloud Product Marketing team works across technology, product, sales, and marketing to position and promote the #1 Marketing Cloud in the industry. We are looking for a product marketer who is dynamic, creative and has great interpersonal skills to help differentiate and grow our business. This individual will help us deliver compelling and differentiated messages, position us effectively vs. the competition, and help us exceed our business goals.
We are looking for a creative, motivated product marketer to drive and deliver innovative product marketing to support multiple product portfolios. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.
Role Description:
We are looking for someone to help grow and scale
Marketing Cloud Engagement
product, ensuring the product is uniquely positioned across go-to-market activities, events, websites, and collateral to drive pipeline, find new buyers, and cross-sell into existing accounts. This role will be responsible for developing a deep understanding of our Marketing Cloud and Intelligence product offerings, creating stories that convey our vision and strategy, understanding market needs and trends, enabling go-to-market teams, and collaborating with product and sales teams to deliver innovative marketing programs to grow
bookings and customer adoption.Responsibilities & Impact
Lead and create the core value proposition, positioning strategy, and selling points for our Marketing Cloud Intelligence products and target personasAlign with the Marketing Cloud Product teams to drive strategy and create/deliver product release materials and content deliveryTranslate our marketing & industry-focused initiatives into actionable GTM programs, differentiated messaging, pricing & packaging, and sales plays to help fuel the sales pipeline, close deals, and deliver growth.Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market to drive demand generation and pipelineBe the expert for executive briefings for customers, analysts, and partnersLead a cross-functional team of stakeholders to bring our Marketing Cloud Intelligence products to market with an innovative and effective launch plan to drive pipeline, find new buyers, and cross-sell into existing accountsWork closely with cross-functional marketing, product, and sales teams to drive the business & product marketing strategy for Marketing Cloud Intelligence, and then track, measure, and report against objectivesRequired Skills:
7+ years of experience in product marketing, industry marketing, or corporate marketingStrong communication skills, both written and verbalAbility to strategize, craft compelling messaging, and drive hands-on tactical executionPick up and lead new projects even in the face of ambiguityExceptional team player with proven ability to lead through influenceA sense of humor, tenacity, and grace under pressureDynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance in a fast-paced environment amidst multiple priorities and goalsAbility to come into a hub location 3 x's a weekPreferred Skills:
Expertise in Salesforce products and/or other SaaS and B2B technology platformsMarketing and Advertising industry knowledge a plusAbility to deliver results in global, matrixed environments comprised of internal and external stakeholdersAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com .Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .Salesforce welcomes all.
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