AKC Canine Health Foundation Inc
Community & Public Relations Director-Canine Health Foundation
AKC Canine Health Foundation Inc, Raleigh, North Carolina, United States, 27601
The Community and Public Relations Director is responsible for fostering strong relationships with external stakeholders and developing strategies to grow and enhance Canine Health Foundation's (CHF) visibility, reputation, and loyalty among key audiences. This role is pivotal in ensuring the organization’s positive image and public engagement. The role requires a highly driven, dynamic individual with agile and strong project management skills to ensure the successful execution of outreach initiatives. Working closely with the CEO and the Board of Directors, the Community and Public Relations Director develops, implements, grows, and sustains strategic communication and engagement initiatives that align with CHF’s goals.
This is a Hybrid role requiring onsite in the Raleigh, NC office.
Primary Job Duties
Strategy:
Develop and execute comprehensive community and public relations strategies to promote CHF’s mission, brand, and services. Identify target audiences and tailor key messages to align with organizational goals. Monitor industry trends, competing interests, and public sentiment to adjust strategies as needed.
Community Relations:
Build grassroots networks and programs to engage local supporters who advocate for CHF's mission nationwide. Develop user-friendly and scientifically sound programming to drive consistent growth and results in grassroots efforts. Act as a primary contact for individuals, organizations, and clubs and address health concerns. Create and launch this new community of engagement and support by connecting them with health-related concerns affecting their dogs. Convert new community support into fundraising.
Media Relations:
Cultivate relationships with journalists, media outlets, and influencers to secure positive media coverage. Create and pitch compelling, scientifically sound stories and respond to media inquiries promptly. Prepare speeches, correspondence, talking points, announcements, and other communication materials for the CEO and other public-facing team members. Serve as a spokesperson for CHF alongside the CEO, coordinating media interactions and participation in community events. Collaborate with the MarCom team to produce engaging content. Develop key messages, talking points, and narratives to effectively communicate CHF's mission, brand, and initiatives. Work with internal and external stakeholders.
Management, Monitoring, & Measurement:
Participate in budget planning, monitor spending, approve purchases, reallocate funds, and measure ROI. Oversee relationships with external vendors supporting public and community engagement: track media coverage, public sentiment, and industry ratings. Monitoring tools are used to analyze the impact of community and PR efforts. Provide CEO and Board of Directors with quarterly reports and insights on program performance, trends, and areas for improvement.
Required Skills, Specialized Knowledge, and Competency Requirements
Experienced professional with relevant experience in public relations, community affairs, sales, or marketing.
Excellent interpersonal skills and ability to establish rapport and maintain relationships with a diverse range of stakeholders.
Proven sales capabilities with experience in forming partnerships, negotiating agreements, and closing deals.
Experience managing campaigns and supporting activities, including performance monitoring and analysis.
Dynamic collaboration skills, with the ability to translate input into cohesive plans.
A self-starter who can ideate, create, and execute programs within budget and organizational constraints.
Exceptional written, verbal, and interpersonal skills.
Knowledge of companion animal health issues, health science research, and dog breeds is strongly preferred.
Education
Required
Bachelors or better in Community Education or related field
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This is a Hybrid role requiring onsite in the Raleigh, NC office.
Primary Job Duties
Strategy:
Develop and execute comprehensive community and public relations strategies to promote CHF’s mission, brand, and services. Identify target audiences and tailor key messages to align with organizational goals. Monitor industry trends, competing interests, and public sentiment to adjust strategies as needed.
Community Relations:
Build grassroots networks and programs to engage local supporters who advocate for CHF's mission nationwide. Develop user-friendly and scientifically sound programming to drive consistent growth and results in grassroots efforts. Act as a primary contact for individuals, organizations, and clubs and address health concerns. Create and launch this new community of engagement and support by connecting them with health-related concerns affecting their dogs. Convert new community support into fundraising.
Media Relations:
Cultivate relationships with journalists, media outlets, and influencers to secure positive media coverage. Create and pitch compelling, scientifically sound stories and respond to media inquiries promptly. Prepare speeches, correspondence, talking points, announcements, and other communication materials for the CEO and other public-facing team members. Serve as a spokesperson for CHF alongside the CEO, coordinating media interactions and participation in community events. Collaborate with the MarCom team to produce engaging content. Develop key messages, talking points, and narratives to effectively communicate CHF's mission, brand, and initiatives. Work with internal and external stakeholders.
Management, Monitoring, & Measurement:
Participate in budget planning, monitor spending, approve purchases, reallocate funds, and measure ROI. Oversee relationships with external vendors supporting public and community engagement: track media coverage, public sentiment, and industry ratings. Monitoring tools are used to analyze the impact of community and PR efforts. Provide CEO and Board of Directors with quarterly reports and insights on program performance, trends, and areas for improvement.
Required Skills, Specialized Knowledge, and Competency Requirements
Experienced professional with relevant experience in public relations, community affairs, sales, or marketing.
Excellent interpersonal skills and ability to establish rapport and maintain relationships with a diverse range of stakeholders.
Proven sales capabilities with experience in forming partnerships, negotiating agreements, and closing deals.
Experience managing campaigns and supporting activities, including performance monitoring and analysis.
Dynamic collaboration skills, with the ability to translate input into cohesive plans.
A self-starter who can ideate, create, and execute programs within budget and organizational constraints.
Exceptional written, verbal, and interpersonal skills.
Knowledge of companion animal health issues, health science research, and dog breeds is strongly preferred.
Education
Required
Bachelors or better in Community Education or related field
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