Fresno/Clovis Chrysler Dodge Jeep Ram Group
Marketing Director
Fresno/Clovis Chrysler Dodge Jeep Ram Group, Fresno, California, United States, 93650
**Job Title: Marketing Director****Location:** Fresno / Clovis**Job Type:** Full-time**Reports to:** Chief Executive Officer (CEO)**Company Overview:**Finegan Dealer Group is a dynamic and innovative company specializing in automotive service, sales and parts. We are seeking a talented and experienced Marketing Director to lead our marketing initiatives, drive brand growth, and enhance our market position.**Job Summary:**The Marketing Director will be responsible for developing and executing comprehensive marketing strategies that align with the company’s objectives and drive sustainable growth. This role requires a proactive leader who can leverage market insights, create compelling campaigns, and foster collaboration across departments to elevate our brand presence and market share.**Key Responsibilities:**- **Strategic Planning:** Develop and implement a strategic marketing plan that drives business growth, enhances brand awareness, and increases market penetration.
- **Market Research:** Conduct thorough market research and analysis to identify trends, customer needs, and competitive landscape; utilize insights to inform marketing strategies.- **Brand Management:** Oversee the development, implementation, and management of brand guidelines and positioning to ensure consistency across all channels.- **Campaign Management:** Lead the creation and execution of integrated marketing campaigns across digital, social, print, and events, measuring their effectiveness and optimizing as necessary.- **Content Development:** Collaborate with internal and external teams to create engaging content that speaks to target audiences and strengthens brand messaging.- **Leadership and Development:** Mentor the team, fostering a culture of creativity, accountability, and professional growth.- **Budget Management:** Develop and manage the marketing budget, ensuring cost-effective execution of marketing activities while measuring ROI.- **Collaboration:** Work closely with sales, product development, and other departments to ensure alignment on marketing goals, product launches, and customer experience initiatives.- **Performance Measurement:** Establish key performance indicators to measure the success of marketing initiatives and provide regular reports to the executive team.**Qualifications:**- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.- Minimum of 3 years of experience in a marketing leadership role, preferably within the automotive industry.- Proven track record of developing and executing successful marketing strategies that drive sales and enhance brand visibility.- Strong understanding of digital marketing, content strategy, social media platforms, and analytics tools.- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across all levels of the organization.- Creative thinker with strong analytical skills and a data-driven mindset.- Experience driving employee engagement and professional development.**What We Offer:**- Competitive salary and potential performance-based bonuses.- Comprehensive benefits package including health, dental, and vision insurance.- Opportunities for professional development and career advancement.- A dynamic and inclusive work environment that values creativity and innovation.**Finegan Dealer Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.**---
- **Market Research:** Conduct thorough market research and analysis to identify trends, customer needs, and competitive landscape; utilize insights to inform marketing strategies.- **Brand Management:** Oversee the development, implementation, and management of brand guidelines and positioning to ensure consistency across all channels.- **Campaign Management:** Lead the creation and execution of integrated marketing campaigns across digital, social, print, and events, measuring their effectiveness and optimizing as necessary.- **Content Development:** Collaborate with internal and external teams to create engaging content that speaks to target audiences and strengthens brand messaging.- **Leadership and Development:** Mentor the team, fostering a culture of creativity, accountability, and professional growth.- **Budget Management:** Develop and manage the marketing budget, ensuring cost-effective execution of marketing activities while measuring ROI.- **Collaboration:** Work closely with sales, product development, and other departments to ensure alignment on marketing goals, product launches, and customer experience initiatives.- **Performance Measurement:** Establish key performance indicators to measure the success of marketing initiatives and provide regular reports to the executive team.**Qualifications:**- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.- Minimum of 3 years of experience in a marketing leadership role, preferably within the automotive industry.- Proven track record of developing and executing successful marketing strategies that drive sales and enhance brand visibility.- Strong understanding of digital marketing, content strategy, social media platforms, and analytics tools.- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across all levels of the organization.- Creative thinker with strong analytical skills and a data-driven mindset.- Experience driving employee engagement and professional development.**What We Offer:**- Competitive salary and potential performance-based bonuses.- Comprehensive benefits package including health, dental, and vision insurance.- Opportunities for professional development and career advancement.- A dynamic and inclusive work environment that values creativity and innovation.**Finegan Dealer Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.**---