Director of Meat Industry Marketing

The Director of Meat Industry Marketing is responsible for leading the development and execution of strategic marketing initiatives to drive sales, enhance brand reputation, and foster customer loyalty in the B2B and D2C space across a variety of channels. This role requires deep expertise in the food industry, including an understanding of market trends, digital marketing, ecommerce, paid media and sales enablement content to reach BBQ enthusiasts, butcher shops, meat markets and meat processors of every size. The Director will work across two rapidly growing lines of business- PS Seasoning and Pro Smoker and will report into the SVP of Marketing and Communications.

Strategic Marketing Leadership:

• Develop and implement comprehensive B2B marketing strategies to grow market share, increase brand awareness, and drive sales of PS Seasoning products to customers in the meat industry.
• Create and execute marketing strategies for Pro Smoker products, including consumer and commercial meat smokers, dry agers and accessories.

• Develop and execute comprehensive retail sales & marketing strategies to increase brand visibility, market share, and sales growth in the following channels: company website, Amazon and Webstaurant
• Identify key market opportunities and develop plans to capitalize on them, including product launches, promotional campaigns, and seasonal marketing efforts.
• Monitor market trends, competitor activities, and customer insights to inform strategic decisions.
• Create a sales enablement marketing strategy and content plan, in partnership with the sales leader, to improve the customer experience, create further opportunities and enhance sales activities.
• Lead digital marketing efforts, including agency support, paid media planning and buying, paid search, and SEO.
• Manage email and print marketing campaigns and platforms to drive customer engagement and retention.
• Plan and execute promotions, social content marketing, and ambassador programs.
• Coordinate paid sponsorships and chef content to enhance brand credibility, reach and customer product knowledge.
• Organize and participate in trade shows to showcase products, enhance sales and build industry relationships.
• Utilize data analytics to track the success of marketing initiatives and make data-driven decisions.

• Collaborate with the R&D team to incorporate consumer insights into product development and marketing strategies.
• Work closely with sales, product development, supply chain, and finance teams to ensure alignment on marketing initiatives and product availability.

• Oversee the positioning, messaging, and branding of the company's products to ensure consistency and alignment with corporate goals.
• Maintain brand guidelines that reflect the company's values and resonate with target audiences

• Oversee the development and execution of brand positioning and messaging across relevant channels.
• Work closely with the product development team to align marketing strategies with product offerings.

• Develop and manage the marketing budget, ensuring alignment with overall business objectives and financial goals.
• Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed to optimize performance and budget utilization.
• Partner with the finance team to ensure accurate forecasting and reporting of marketing expenditures and ROI.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in marketing, with at least 5 years in a leadership role within the meat industry or a closely related food sector.
• Deep knowledge of the food industry, including market trends, consumer behavior, and regulatory requirements.
• Proven track record of developing and executing successful B2B and D2C marketing strategies

• Expertise in paid media planning and buying, paid search, and SEO.

• Proven track record in ecommerce
• Strong leadership, communication, and interpersonal skills.
• Experience managing marketing budgets
• Strong analytical and problem solving skills
• Proficiency in digital marketing tools and data analytics platforms. Shopify management a plus.
• Ability to thrive in a fast-paced, dynamic environment.
• Creativity mixed with strong execution.