Nestlé SA
Brand Experience Marketing Associate - Gerber
Nestlé SA, Arlington, Virginia, United States, 22201
Brand Experience Marketing Associate - Gerber
As the world leader in nutrition, health and wellness for children from birth to preschool, Gerber Products Company is committed to creating a strong future. We joined the Nestlé Nutrition family in 2007, and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children, and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.This position is not eligible for Visa Sponsorship.POSITION SUMMARYAs a Brand Experience Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for Gerber. You will be responsible for managing all aspects of annual marketing business strategy end
to end specializing in Brand Communications. The role will collaborate with cross-functional teams including Sales, Operations, and Finance to ensure executional excellence of our annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions.KEY RESPONSIBILITIESDevelop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and researchUnderstand, validate and/or develop the consumer’s hidden universal truths to drive relevant communicationsAnalyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business resultsBusiness PlanningP&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.End-to-end cross functional leadership to drive optimized portfolio & value chainLead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunitiesManage brand’s consumer marketing budget and demonstrate efficient and effective investment approachLead with cross-functional teams to ensure marketing communications inputs are reflected in business plansBrand and Product ExperienceWorks with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
Drafts creative briefs and input documents to guide agency outputsEvaluates agency work and manages review processes, including legal/reg and other stakeholder reviewsLeads consumer promotions planning, including offer recommendations, brand activations, and reportingCo-leads development of integrated marketing calendars and project timelines for implementation; provides monthly updates to all key stakeholders
Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptiveStrong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpointsLeverages Visual Identity and Brand assets to ensure consistent brand presence in omnichannel environmentActivate brand’s nutrition health and wellness proposition in consumer communicationWorks to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach
Builds and maintains Marketing Scorecard(s) and inputs into NUSA scorecards
Management of budget, as well as evaluate share, sales and profit for the brandSupport packaging changes due to product, graphic and/or formula changesPartners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to executeAnalyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investmentSupport packaging changes due to product, graphic and/or formula changesKEY ACTIVITIES INCLUDEProduct/Brand/Marketing Communications Strategy, Media Strategy, MBP & QBR, PFME, Consumer Pricing, Marketing Operations & Execution, Insights & Analytics, eCommerce, Agency Management, Supply/Materials tradeoffs, Customer meetingsQUALIFICATIONS / CERTIFICATIONSTypically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience; MBA preferredKnowledge of budget control methods, policies and proceduresAbility to adapt quickly to change and deliver resultsAbility to work independently and autonomouslyMust have strong problem-solving and decision-making skills.Excellent communication (both verbal and written) and interpersonal skills.Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.Proficient in Microsoft Office ApplicationsCRITICAL EXPERIENCESAt least 3 years of work experience in marketing or brand managementExperience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skillsExperience leading marketing communication projects including digital and media strategiesExperience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problemsRequisition ID: 323040It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
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As the world leader in nutrition, health and wellness for children from birth to preschool, Gerber Products Company is committed to creating a strong future. We joined the Nestlé Nutrition family in 2007, and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children, and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.This position is not eligible for Visa Sponsorship.POSITION SUMMARYAs a Brand Experience Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for Gerber. You will be responsible for managing all aspects of annual marketing business strategy end
to end specializing in Brand Communications. The role will collaborate with cross-functional teams including Sales, Operations, and Finance to ensure executional excellence of our annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions.KEY RESPONSIBILITIESDevelop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and researchUnderstand, validate and/or develop the consumer’s hidden universal truths to drive relevant communicationsAnalyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business resultsBusiness PlanningP&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.End-to-end cross functional leadership to drive optimized portfolio & value chainLead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunitiesManage brand’s consumer marketing budget and demonstrate efficient and effective investment approachLead with cross-functional teams to ensure marketing communications inputs are reflected in business plansBrand and Product ExperienceWorks with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
Drafts creative briefs and input documents to guide agency outputsEvaluates agency work and manages review processes, including legal/reg and other stakeholder reviewsLeads consumer promotions planning, including offer recommendations, brand activations, and reportingCo-leads development of integrated marketing calendars and project timelines for implementation; provides monthly updates to all key stakeholders
Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptiveStrong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpointsLeverages Visual Identity and Brand assets to ensure consistent brand presence in omnichannel environmentActivate brand’s nutrition health and wellness proposition in consumer communicationWorks to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach
Builds and maintains Marketing Scorecard(s) and inputs into NUSA scorecards
Management of budget, as well as evaluate share, sales and profit for the brandSupport packaging changes due to product, graphic and/or formula changesPartners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to executeAnalyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investmentSupport packaging changes due to product, graphic and/or formula changesKEY ACTIVITIES INCLUDEProduct/Brand/Marketing Communications Strategy, Media Strategy, MBP & QBR, PFME, Consumer Pricing, Marketing Operations & Execution, Insights & Analytics, eCommerce, Agency Management, Supply/Materials tradeoffs, Customer meetingsQUALIFICATIONS / CERTIFICATIONSTypically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience; MBA preferredKnowledge of budget control methods, policies and proceduresAbility to adapt quickly to change and deliver resultsAbility to work independently and autonomouslyMust have strong problem-solving and decision-making skills.Excellent communication (both verbal and written) and interpersonal skills.Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.Proficient in Microsoft Office ApplicationsCRITICAL EXPERIENCESAt least 3 years of work experience in marketing or brand managementExperience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skillsExperience leading marketing communication projects including digital and media strategiesExperience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problemsRequisition ID: 323040It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
#J-18808-Ljbffr