Nestle
Brand Experience Marketing Associate - Gerber
Nestle, Arlington, Virginia, United States, 22201
As the world leader in nutrition, health and wellness for children from birth to preschool, Gerber Products Company is committed to creating a strong future. We joined the Nestle Nutrition family in 2007, and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children, and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.This position is not eligible for Visa Sponsorship.POSITION SUMMARY
As a Brand Experience Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for Gerber. You will be responsible for managing all aspects of annual marketing business strategy end to end specializing in Brand Communications. The role will collaborate with cross-functional teams including Sales, Operations, and Finance to ensure executional excellence of our annual business plans. This role is accountable for championing the brand's identity and knowing the consumer deeply to create a north star for all business and brand decisions.KEY RESPONSIBILITIES
Consumer & Customer Intimacy
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research.Understand, validate and/or develop the consumer's hidden universal truths to drive relevant communications.Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results.Business Planning
P&L ownership to ensure that key business KPI's are met - revenue, profit, market share and brand health.End-to-end cross functional leadership to drive optimized portfolio & value chain.Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities.Manage brand's consumer marketing budget and demonstrate efficient and effective investment approach.Lead with cross-functional teams to ensure marketing communications inputs are reflected in business plans.Brand and Product Experience
Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and/or purchase frequency.Draft creative briefs and input documents to guide agency outputs.Evaluate agency work and manage review processes, including legal/reg and other stakeholder reviews.Lead consumer promotions planning, including offer recommendations, brand activations, and reporting.Co-lead development of integrated marketing calendars and project timelines for implementation; provide monthly updates to all key stakeholders.Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive.Strong understanding of brand foundational tools and ensures the cultural relevance of the brand's identity, essence, and activations across all touchpoints.Leverage Visual Identity and Brand assets to ensure consistent brand presence in omnichannel environment.Activate brand's nutrition health and wellness proposition in consumer communication.Work to produce continuous growth out of total demand generation dollars; manage brand's consumer marketing budget and demonstrate efficient and effective investment approach.Build and maintain Marketing Scorecard(s) and inputs into NUSA scorecards.Manage budget, as well as evaluate share, sales and profit for the brand.Support packaging changes due to product, graphic and/or formula changes.Commercial Excellence
Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understand how to maximize the business at retail and collaborate to execute.Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment.Support packaging changes due to product, graphic and/or formula changes.KEY ACTIVITIES INCLUDE
Product/Brand/Marketing Communications Strategy, Media Strategy, MBP & QBR, PFME, Consumer Pricing, Marketing Operations & Execution, Insights & Analytics, eCommerce, Agency Management, Supply/Materials tradeoffs, Customer meetings.QUALIFICATIONS / CERTIFICATIONS
Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience; MBA preferred.Knowledge of budget control methods, policies and procedures.Ability to adapt quickly to change and deliver results.Ability to work independently and autonomously.Must have strong problem-solving and decision-making skills.Excellent communication (both verbal and written) and interpersonal skills.Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.Proficient in Microsoft Office Applications.CRITICAL EXPERIENCES
At least 3 years of work experience in marketing or brand management.Experience leading and influencing cross-functional teams and/or agency partners utilizing strong negotiation and relationship-building skills.Experience leading marketing communication projects including digital and media strategies.Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended).Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.Requisition ID: 323040It is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.Review our applicant privacy notice before applying at
https://www.nestlejobs.com/privacy
#J-18808-Ljbffr
As a Brand Experience Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for Gerber. You will be responsible for managing all aspects of annual marketing business strategy end to end specializing in Brand Communications. The role will collaborate with cross-functional teams including Sales, Operations, and Finance to ensure executional excellence of our annual business plans. This role is accountable for championing the brand's identity and knowing the consumer deeply to create a north star for all business and brand decisions.KEY RESPONSIBILITIES
Consumer & Customer Intimacy
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research.Understand, validate and/or develop the consumer's hidden universal truths to drive relevant communications.Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results.Business Planning
P&L ownership to ensure that key business KPI's are met - revenue, profit, market share and brand health.End-to-end cross functional leadership to drive optimized portfolio & value chain.Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities.Manage brand's consumer marketing budget and demonstrate efficient and effective investment approach.Lead with cross-functional teams to ensure marketing communications inputs are reflected in business plans.Brand and Product Experience
Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and/or purchase frequency.Draft creative briefs and input documents to guide agency outputs.Evaluate agency work and manage review processes, including legal/reg and other stakeholder reviews.Lead consumer promotions planning, including offer recommendations, brand activations, and reporting.Co-lead development of integrated marketing calendars and project timelines for implementation; provide monthly updates to all key stakeholders.Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive.Strong understanding of brand foundational tools and ensures the cultural relevance of the brand's identity, essence, and activations across all touchpoints.Leverage Visual Identity and Brand assets to ensure consistent brand presence in omnichannel environment.Activate brand's nutrition health and wellness proposition in consumer communication.Work to produce continuous growth out of total demand generation dollars; manage brand's consumer marketing budget and demonstrate efficient and effective investment approach.Build and maintain Marketing Scorecard(s) and inputs into NUSA scorecards.Manage budget, as well as evaluate share, sales and profit for the brand.Support packaging changes due to product, graphic and/or formula changes.Commercial Excellence
Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understand how to maximize the business at retail and collaborate to execute.Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment.Support packaging changes due to product, graphic and/or formula changes.KEY ACTIVITIES INCLUDE
Product/Brand/Marketing Communications Strategy, Media Strategy, MBP & QBR, PFME, Consumer Pricing, Marketing Operations & Execution, Insights & Analytics, eCommerce, Agency Management, Supply/Materials tradeoffs, Customer meetings.QUALIFICATIONS / CERTIFICATIONS
Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience; MBA preferred.Knowledge of budget control methods, policies and procedures.Ability to adapt quickly to change and deliver results.Ability to work independently and autonomously.Must have strong problem-solving and decision-making skills.Excellent communication (both verbal and written) and interpersonal skills.Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.Proficient in Microsoft Office Applications.CRITICAL EXPERIENCES
At least 3 years of work experience in marketing or brand management.Experience leading and influencing cross-functional teams and/or agency partners utilizing strong negotiation and relationship-building skills.Experience leading marketing communication projects including digital and media strategies.Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended).Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.Requisition ID: 323040It is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.Review our applicant privacy notice before applying at
https://www.nestlejobs.com/privacy
#J-18808-Ljbffr