Nestle
Director Brand Marketing (Nuun)
Nestle, Bridgewater, New Jersey, United States,
At Nestle Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.At Nestle Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.The Director, Brand Marketing will shape the brand strategy for Nuun. This is a transformative role for the company that will define Nuun's future, propelling it to connect with new audiences and occasions as the brand grows. This role will push the organization further, leveraging PR, influencer outreach, creative, branding and partnerships to drive awareness and affection for the brand as well as develop innovation. Strategically, it will have the responsibility for the brand P&L (Topline & Bottom line). He/she will be responsible for developing and leading the strategic marketing plans to accelerate growth, gain market share and enhance profitability for the Nuun business, and will have responsibility for driving in-year business performance as well as developing the commercial strategy for the brand for near & mid-term.Ideal candidates will be passionate, creative and strategic brand leaders with a proven track-record of building and scaling brands and communities. This role is for a visionary leader who can build and develop teams that are known for having passion for the Nuun brand and movement. The ideal candidate will have a track record of driving results, while developing a strong collaborative team.The preferred candidate will be within commutable distance to a Nestle Health Science headquarter location (Chicago, NY/NJ, Palm Beach).Strategy & Execution
Lead the development and implementation of strategic and operational plans for the Nuun business across channels.Devise the segmented marketing plans, including product mix, pricing, and channels of distribution.Provide leadership and direction in the implementation of marketing strategies to achieve objectives for revenues, share, and margins.Identify and collaborate on new product and business development opportunities to help fill strategic gaps in the portfolio and growth plans.Direct the collection of market and competitive data and consumer/category insights. Work closely with consumer insights and analytics teams to assess trends & category performance to arrive at implications for the brand. Develop communication, portfolio, and innovation implications as an outcome of the same.Drive the in-person activation strategy across target communities for the Nuun & Specialty businesses.Reimage and scale the experiential marketing approach across the broader organizational portfolio.Business Management
P&L Ownership for ICP and 3-Yr Multi-year annual plans.Driving Marketing team understanding of business consumption and shipment trends through the Monthly business planning process - assessing delivery against plan, identifying opportunities to drive growth, mitigating risks to drive gap closing mindset.Collaborate with cross-functional team on monthly forecasts - partnership with Finance, Sales & Supply Planning to review monthly KPIs and drive agile plans to optimize for changing market landscape.Proactively utilize marketing mix/ROI assessment tools to continually improve marketing spend efficiencies.Drive partnership with Commercial excellence teams and agency partners to ensure delivery against strategy, objectives and identification of new, creative ways to elevate marketing plans.Provide proactive and consistent business tracking updates to internal senior leadership and global competitive intelligence teams.Responsible for on-time and on-budget development and execution of all innovation and renovation plans for the brand.People Management
Lead by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets.Serve as a thought leader and strategic driving force within the VMHS Leadership Team.Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity.EXPERIENCE AND EDUCATION REQUIREMENTS:
Bachelor's Degree in Business, Marketing, or related discipline required.MBA/Master's degree preferred.10+ years leading Marketing /Brand Experience.Top line, Bottom line management.Extensive experience on Brand Vision, Brand Planning, Go-To-Market Plans, and Innovation Roadmap.Robust senior leadership experience.Relevant brand experience in a fast-paced, consumer product company.PREFERRED SKILLS:
Experience of managing complicated business portfolio & having exhibited strategic decision making.Externally focused marketer who is consumer and category centric and is agile to synthesize information to translate to business implications.Exceptional Brand Strategy and Brand Plan execution skills with the ability to pivot in challenging business situations.Strong analytical, critical thinking, and strategic problem-solving skills that cut through complexity and turn high-level requirements into specific projects.Entrepreneurial spirit with an ability to thrive in change as both a high-level strategic thinker and hands-on operator who delivers results.Proven ability to influence cross-functionally, working with leaders on strategic direction and team members on tactical details.Creative thinker with a mind for expansiveness and seeking new opportunities for brand.The approximate pay range for this position is $170,000 to $230,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position.Requisition ID:326170
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Lead the development and implementation of strategic and operational plans for the Nuun business across channels.Devise the segmented marketing plans, including product mix, pricing, and channels of distribution.Provide leadership and direction in the implementation of marketing strategies to achieve objectives for revenues, share, and margins.Identify and collaborate on new product and business development opportunities to help fill strategic gaps in the portfolio and growth plans.Direct the collection of market and competitive data and consumer/category insights. Work closely with consumer insights and analytics teams to assess trends & category performance to arrive at implications for the brand. Develop communication, portfolio, and innovation implications as an outcome of the same.Drive the in-person activation strategy across target communities for the Nuun & Specialty businesses.Reimage and scale the experiential marketing approach across the broader organizational portfolio.Business Management
P&L Ownership for ICP and 3-Yr Multi-year annual plans.Driving Marketing team understanding of business consumption and shipment trends through the Monthly business planning process - assessing delivery against plan, identifying opportunities to drive growth, mitigating risks to drive gap closing mindset.Collaborate with cross-functional team on monthly forecasts - partnership with Finance, Sales & Supply Planning to review monthly KPIs and drive agile plans to optimize for changing market landscape.Proactively utilize marketing mix/ROI assessment tools to continually improve marketing spend efficiencies.Drive partnership with Commercial excellence teams and agency partners to ensure delivery against strategy, objectives and identification of new, creative ways to elevate marketing plans.Provide proactive and consistent business tracking updates to internal senior leadership and global competitive intelligence teams.Responsible for on-time and on-budget development and execution of all innovation and renovation plans for the brand.People Management
Lead by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets.Serve as a thought leader and strategic driving force within the VMHS Leadership Team.Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity.EXPERIENCE AND EDUCATION REQUIREMENTS:
Bachelor's Degree in Business, Marketing, or related discipline required.MBA/Master's degree preferred.10+ years leading Marketing /Brand Experience.Top line, Bottom line management.Extensive experience on Brand Vision, Brand Planning, Go-To-Market Plans, and Innovation Roadmap.Robust senior leadership experience.Relevant brand experience in a fast-paced, consumer product company.PREFERRED SKILLS:
Experience of managing complicated business portfolio & having exhibited strategic decision making.Externally focused marketer who is consumer and category centric and is agile to synthesize information to translate to business implications.Exceptional Brand Strategy and Brand Plan execution skills with the ability to pivot in challenging business situations.Strong analytical, critical thinking, and strategic problem-solving skills that cut through complexity and turn high-level requirements into specific projects.Entrepreneurial spirit with an ability to thrive in change as both a high-level strategic thinker and hands-on operator who delivers results.Proven ability to influence cross-functionally, working with leaders on strategic direction and team members on tactical details.Creative thinker with a mind for expansiveness and seeking new opportunities for brand.The approximate pay range for this position is $170,000 to $230,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position.Requisition ID:326170
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