Refinitiv
Sr Analyst, Strategic Pricing (Digital Marketing)
Refinitiv, Saint Paul, Minnesota, United States, 55199
Sr Analyst, Strategic Pricing (Digital Marketing)
The Sr Analyst, Strategic Pricing will play a pivotal role in shaping and executing the pricing strategies for FindLaw, a leading digital marketing solutions provider to smaller law firms. The successful candidate will perform analysis to develop and implement pricing structures that optimize revenue generation while ensuring competitiveness in the market. The ideal candidate will possess experience performing pricing-related analysis and optimization, specifically in a digital advertising context. They will collaborate closely with cross-functional teams to align pricing strategies with business objectives and market dynamics. About the Role Perform analysis and execute pricing strategies for digital marketing products and services, with a particular focus on pricing online legal directory listings across FindLaw’s network of leading sites. Partner with Product to run an ongoing process to refine online directory pricing multiple times per year, leveraging performance, discount, and sales data. Implement pricing models that align with different customer segments and value propositions. Conduct comprehensive market analysis to identify pricing opportunities, competitive positioning, and emerging trends. Monitor and analyze pricing performance metrics, such as pricing elasticity, customer acquisition cost, and lifetime value, to optimize pricing strategies. Collaborate with sales, marketing, and product teams to understand customer needs, market demand, and product capabilities. Highlight improvement opportunities in pricing processes, tools, and methodologies to enhance efficiency and effectiveness. Collaborate with finance and accounting teams to ensure accurate pricing modeling, forecasting, and financial reporting. About You Bachelor's degree in Business, Economics, Finance, or related field Minimum of 3 years of experience in pricing, revenue management, management consulting, finance or related fields Experience performing pricing-related analysis and optimization, specifically in a digital advertising context Strong analytical skills with proficiency in data analysis and financial modeling in excel Willingness to learn SQL; proficiency a plus Strong communication skills, with the ability to present analysis clearly Experience working with cross-functional teams and collaborating in a fast-paced environment High level of integrity, professionalism, and accountability Accessibility As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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The Sr Analyst, Strategic Pricing will play a pivotal role in shaping and executing the pricing strategies for FindLaw, a leading digital marketing solutions provider to smaller law firms. The successful candidate will perform analysis to develop and implement pricing structures that optimize revenue generation while ensuring competitiveness in the market. The ideal candidate will possess experience performing pricing-related analysis and optimization, specifically in a digital advertising context. They will collaborate closely with cross-functional teams to align pricing strategies with business objectives and market dynamics. About the Role Perform analysis and execute pricing strategies for digital marketing products and services, with a particular focus on pricing online legal directory listings across FindLaw’s network of leading sites. Partner with Product to run an ongoing process to refine online directory pricing multiple times per year, leveraging performance, discount, and sales data. Implement pricing models that align with different customer segments and value propositions. Conduct comprehensive market analysis to identify pricing opportunities, competitive positioning, and emerging trends. Monitor and analyze pricing performance metrics, such as pricing elasticity, customer acquisition cost, and lifetime value, to optimize pricing strategies. Collaborate with sales, marketing, and product teams to understand customer needs, market demand, and product capabilities. Highlight improvement opportunities in pricing processes, tools, and methodologies to enhance efficiency and effectiveness. Collaborate with finance and accounting teams to ensure accurate pricing modeling, forecasting, and financial reporting. About You Bachelor's degree in Business, Economics, Finance, or related field Minimum of 3 years of experience in pricing, revenue management, management consulting, finance or related fields Experience performing pricing-related analysis and optimization, specifically in a digital advertising context Strong analytical skills with proficiency in data analysis and financial modeling in excel Willingness to learn SQL; proficiency a plus Strong communication skills, with the ability to present analysis clearly Experience working with cross-functional teams and collaborating in a fast-paced environment High level of integrity, professionalism, and accountability Accessibility As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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