Cengage Group
Sr Director Brand Strategy and Engagement
Cengage Group, Seattle, Washington, us, 98127
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
As part of the US Higher Education team, the
Senior Director, Brand Marketing
& Engagement
leads and drives a comprehensive brand marketing strategy that drives growth, strengthens brand presence, and cultivates customer engagement and advocacy. This role develops strategic partnerships, drives advocacy marketing initiatives, and collaborates cross-functionally to align brand marketing efforts with organizational objectives. This position is responsible for the budget and builds a scalable team to support brand marketing and engagement efforts.
What you'll do here:
Develops and implements a robust brand marketing strategy that aligns with US HED business objectives, drives growth, and strengthens Cengage Higher Ed's brand presence across all channels and customer segments.
Identifies and establishes strategic partnerships that align with the US HED brand and enhances market presence.
Manages relationships with external partners to increase the impact of collaborative marketing efforts.
Leads the development of advocacy marketing strategies that build brand loyalty and cultivates strong relationships with key collaborators, partners, and customers.
Drives customer engagement strategies that attract and retain customers, turning them into brand advocates.
Leads existing programs, including a nationwide community of faculty, administrators, and student advocates, the Empowered Educator Program, and the Empowered Educator Community Platform.
Collaborates with senior marketing leadership, functional marketers, product development, and sales teams to communicate strategic and program objectives, ensuring agreement and alignment to increase organizational value.
Designs and implements a scalable organizational framework that can be effectively applied across various customer types and is adaptable for future integration of related shared marketing functions.
Plays a key role in marketing campaign planning and execution, ensuring alignment with brand strategy and effective engagement of target audiences.
Collaborates across the organization to conduct regular market and competitive analysis, gathering insights on market trends, consumer behavior, and the competitive landscape to find opportunities for brand growth and differentiation.
Develops and owns the budget, ensuring efficient allocation of resources and increasing return on investment.
Skills you will need here:
Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
Minimum of 12 years confirmed experience in marketing
Minimum of 10 years of experience in a leadership role, preferably within the education industry.
Strong critical thinking and leadership skills with the ability to develop and implement comprehensive brand marketing strategies.
Demonstrated success in establishing and leading strategic partnerships to improve brand presence.
Experience in developing and implementing advocacy marketing programs.
Excellent cross-functional collaboration and communication skills.
Ability to build and lead a high-performing team.
Knowledge of marketing campaign planning, execution, and alignment with strategy.
Strong analytical and market research skills to gather insights and find opportunities for brand growth and differentiation.
Budget management experience.
Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our
Total Rewards Philosophy
.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$163,100.00 - $260,900.00 USD
Cengage Group
, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
As part of the US Higher Education team, the
Senior Director, Brand Marketing
& Engagement
leads and drives a comprehensive brand marketing strategy that drives growth, strengthens brand presence, and cultivates customer engagement and advocacy. This role develops strategic partnerships, drives advocacy marketing initiatives, and collaborates cross-functionally to align brand marketing efforts with organizational objectives. This position is responsible for the budget and builds a scalable team to support brand marketing and engagement efforts.
What you'll do here:
Develops and implements a robust brand marketing strategy that aligns with US HED business objectives, drives growth, and strengthens Cengage Higher Ed's brand presence across all channels and customer segments.
Identifies and establishes strategic partnerships that align with the US HED brand and enhances market presence.
Manages relationships with external partners to increase the impact of collaborative marketing efforts.
Leads the development of advocacy marketing strategies that build brand loyalty and cultivates strong relationships with key collaborators, partners, and customers.
Drives customer engagement strategies that attract and retain customers, turning them into brand advocates.
Leads existing programs, including a nationwide community of faculty, administrators, and student advocates, the Empowered Educator Program, and the Empowered Educator Community Platform.
Collaborates with senior marketing leadership, functional marketers, product development, and sales teams to communicate strategic and program objectives, ensuring agreement and alignment to increase organizational value.
Designs and implements a scalable organizational framework that can be effectively applied across various customer types and is adaptable for future integration of related shared marketing functions.
Plays a key role in marketing campaign planning and execution, ensuring alignment with brand strategy and effective engagement of target audiences.
Collaborates across the organization to conduct regular market and competitive analysis, gathering insights on market trends, consumer behavior, and the competitive landscape to find opportunities for brand growth and differentiation.
Develops and owns the budget, ensuring efficient allocation of resources and increasing return on investment.
Skills you will need here:
Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
Minimum of 12 years confirmed experience in marketing
Minimum of 10 years of experience in a leadership role, preferably within the education industry.
Strong critical thinking and leadership skills with the ability to develop and implement comprehensive brand marketing strategies.
Demonstrated success in establishing and leading strategic partnerships to improve brand presence.
Experience in developing and implementing advocacy marketing programs.
Excellent cross-functional collaboration and communication skills.
Ability to build and lead a high-performing team.
Knowledge of marketing campaign planning, execution, and alignment with strategy.
Strong analytical and market research skills to gather insights and find opportunities for brand growth and differentiation.
Budget management experience.
Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our
Total Rewards Philosophy
.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$163,100.00 - $260,900.00 USD
Cengage Group
, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.