MSX International Inc.
Marketing Field Consultant - Los Angeles, CA
MSX International Inc., Los Angeles, California, United States, 90079
Title: Bilingual Marketing Field Consultant - Houston, TX
Location: Houston, TX, USJob Type: Full-time with BenefitsWho We AreFor more than 25 years, MSX International has been a dedicated partner to leading automotive brands around the world. We support them in transforming their businesses and in managing their operations across the areas of Customer Experience, Repair Optimization, Learning and Insights. We focus on helping our clients generate more value for their customers. With over 5,000 employees based in more than 80 countries worldwide, our teams provide industry-leading expertise. We have combined our deep industry expertise with cutting-edge technology solutions to help our automotive clients increase revenue and reduce costs, while enhancing operational efficiency and improving customer satisfaction. Our goal is to help our customers reach their full potential and to excel as their global partner of choice.As a Bilingual Marketing Field Consultant, you will act as an accountability partner in shaping dealers’ engagement with the Hispanic community. Your primary responsibility will be the development and implementation of integrated marketing initiatives that effectively resonate with Hispanic consumers. Key objectives will be driving vehicle sales and increasing brand loyalty. This position requires expertise in automotive marketing, as well as a deep understanding of Hispanic culture, values, and consumer behaviors. In this role, you will collaborate with Ford dealerships to help them understand consumer demographics and localities to create targeted advertising. You will act as a liaison to the leadership team, ensuring they understand the benefits of their investment in multicultural marketing.Key Responsibilities:Accountability Partner: Provide action plans, reports, and insights to stakeholders (Ford/MSX), encouraging dealer commitment and follow-through.KPI Accountability: Responsible for meeting and exceeding Ford/MSX KPIs, ensuring all performance targets are achieved while driving consistent growth and operational excellence.Strategy Development: Develop comprehensive marketing strategies that align with Ford and dealers’ objectives and resonate with Hispanic consumers.Integrated Marketing Campaigns: Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, including community events, digital, and traditional media.Performance Monitoring: Track and evaluate the effectiveness of marketing campaigns using key performance indicators.Market Trends: Stay informed on industry trends, competitor activities, and consumer preferences to ensure strategies remain relevant and effective.Stakeholder Collaboration: Partner with internal stakeholders and sales teams, making sure strategies align with business goals.Business Development: Identify and pursue new business opportunities within multicultural segments, building partnerships with digital media platforms and community organizations.Campaign Management: Oversee the development and execution of marketing campaigns, assuring they are culturally relevant and reaching target audiences.Consultation: Provide expert advice and consultation on best practices for multicultural marketing within the automotive industry to Ford, Dealers and MSX.Required Qualifications:Fluent Spanish speakerExperience working with a large Dealer group and/or dealership personnel at all levels including Dealer Principal/General Manager, Sales Manager, Sales Consultant and F&IKnowledge and understanding of various dealership processes and environmentsAbility to set clear, measurable goals and maintain dealer accountability through regular progress trackingStrong knowledge of digital marketing tools, platforms, and analyticsExcellent communication and relationship-building skillsProven track record of success in multicultural marketingProficient with Excel (pivot and data interpretation) and Power PointMinimum 2 years experience in digital marketing and business development in the automotive industryPreferred Qualifications:Bachelor’s degree in marketing, business, communications, or a related fieldExperience with lead generation and omnichannel strategyFamiliarity with customer journey mappingExperience with BDC, internet, and e-commerceTravel Requirements:Ability to travel within the assigned Market Area – weeklyOvernight Travel – Up to 80%MSX International is an Equal Employment Opportunity Employer committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veteran status, age, or any other characteristic protected by law.Apply Now!!!
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Location: Houston, TX, USJob Type: Full-time with BenefitsWho We AreFor more than 25 years, MSX International has been a dedicated partner to leading automotive brands around the world. We support them in transforming their businesses and in managing their operations across the areas of Customer Experience, Repair Optimization, Learning and Insights. We focus on helping our clients generate more value for their customers. With over 5,000 employees based in more than 80 countries worldwide, our teams provide industry-leading expertise. We have combined our deep industry expertise with cutting-edge technology solutions to help our automotive clients increase revenue and reduce costs, while enhancing operational efficiency and improving customer satisfaction. Our goal is to help our customers reach their full potential and to excel as their global partner of choice.As a Bilingual Marketing Field Consultant, you will act as an accountability partner in shaping dealers’ engagement with the Hispanic community. Your primary responsibility will be the development and implementation of integrated marketing initiatives that effectively resonate with Hispanic consumers. Key objectives will be driving vehicle sales and increasing brand loyalty. This position requires expertise in automotive marketing, as well as a deep understanding of Hispanic culture, values, and consumer behaviors. In this role, you will collaborate with Ford dealerships to help them understand consumer demographics and localities to create targeted advertising. You will act as a liaison to the leadership team, ensuring they understand the benefits of their investment in multicultural marketing.Key Responsibilities:Accountability Partner: Provide action plans, reports, and insights to stakeholders (Ford/MSX), encouraging dealer commitment and follow-through.KPI Accountability: Responsible for meeting and exceeding Ford/MSX KPIs, ensuring all performance targets are achieved while driving consistent growth and operational excellence.Strategy Development: Develop comprehensive marketing strategies that align with Ford and dealers’ objectives and resonate with Hispanic consumers.Integrated Marketing Campaigns: Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, including community events, digital, and traditional media.Performance Monitoring: Track and evaluate the effectiveness of marketing campaigns using key performance indicators.Market Trends: Stay informed on industry trends, competitor activities, and consumer preferences to ensure strategies remain relevant and effective.Stakeholder Collaboration: Partner with internal stakeholders and sales teams, making sure strategies align with business goals.Business Development: Identify and pursue new business opportunities within multicultural segments, building partnerships with digital media platforms and community organizations.Campaign Management: Oversee the development and execution of marketing campaigns, assuring they are culturally relevant and reaching target audiences.Consultation: Provide expert advice and consultation on best practices for multicultural marketing within the automotive industry to Ford, Dealers and MSX.Required Qualifications:Fluent Spanish speakerExperience working with a large Dealer group and/or dealership personnel at all levels including Dealer Principal/General Manager, Sales Manager, Sales Consultant and F&IKnowledge and understanding of various dealership processes and environmentsAbility to set clear, measurable goals and maintain dealer accountability through regular progress trackingStrong knowledge of digital marketing tools, platforms, and analyticsExcellent communication and relationship-building skillsProven track record of success in multicultural marketingProficient with Excel (pivot and data interpretation) and Power PointMinimum 2 years experience in digital marketing and business development in the automotive industryPreferred Qualifications:Bachelor’s degree in marketing, business, communications, or a related fieldExperience with lead generation and omnichannel strategyFamiliarity with customer journey mappingExperience with BDC, internet, and e-commerceTravel Requirements:Ability to travel within the assigned Market Area – weeklyOvernight Travel – Up to 80%MSX International is an Equal Employment Opportunity Employer committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veteran status, age, or any other characteristic protected by law.Apply Now!!!
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