Syracuse University
Director of Marketing and Communications
Syracuse University, Syracuse, New York, us, 13235
The Director of Marketing and Communications leads strategic marketing efforts to enhance the college's reputation, increase enrollment, enhance alumni and industry engagement, promote its academic programs, and showcase research outcomes. This position is crucial in positioning Falk College as a leader in higher education and research. Collaborates closely with the University's central communications and marketing staff to ensure messaging aligns with the University's overarching communication and marketing plans, content strategy, and editorial calendar, and follows University brand standards (design, language, etc.), governance (digital, social media), and brand approach. Working with and in support of the Falk College Dean, faculty, and staff, this role is responsible for the direct supervision of an assistant communications director, a web specialist, and a digital content specialist.