Marketing Coordinator

Company DescriptionFit Brands

is a premium wellness company based in Miami, FL, with over 2 million social media followers and customers worldwide. We offer a variety of all-natural products, including our leading FitTea energy drinks and detox teas. Fit Brands is known for its globally recognized brand,

FitTea , the #1 detox tea on the market, and continues to expand its range of wellness products to meet the needs of our health-conscious customers.Role DescriptionWe are seeking a

Marketing Coordinator

to join our team at

FitTea

in Miami, FL. This full-time, on-site role will involve managing communication, providing sales support, planning events, and developing, executing, and optimizing marketing campaigns across multiple channels-digital, retail, and social media. You will be a key player in driving brand growth by providing data-driven insights that will guide our marketing strategies and decision-making processes.Key Responsibilities1. Campaign DevelopmentDesign & Execute Campaigns : Develop and implement marketing campaigns that promote Fit Brands products across retail, web, and distribution channels.Collaborate with Creative Team : Work alongside the creative team to design impactful promotional materials (e.g., posters, online ads, social media content) to effectively engage our audience.2. Market ResearchAnalyze Market Trends : Stay on top of current trends and consumer preferences to inform product positioning and marketing strategies.Competitor Analysis : Conduct competitive research to identify market opportunities and threats, keeping Fit Tea ahead of industry shifts.3. Digital MarketingSocial Media Management : Oversee and grow FitTea's social media presence by managing accounts and creating engaging content to build brand awareness and foster a strong online community.Collaborate on Content Creation : Work closely with the content team and external influencers to create engaging and on-brand content for social media platforms (Instagram, Facebook, TikTok, etc.), ensuring alignment with overall marketing goals and brand messaging.Email Marketing : Lead the execution of email marketing campaigns and digital promotions designed to increase online sales and customer engagement.4. Retail StrategyCollaborate with Retail Partners : Work closely with retail partners to create in-store promotions, product displays, and campaigns that drive foot traffic and attract customers.Sales Tracking & Strategy Adjustment : Monitor sales performance in retail locations.5. Analytics and ReportingMonitor Campaigns : Track the performance of all marketing campaigns, including sales data and consumer feedback, to measure success and identify areas for optimization.Use Data to Refine Strategy : Leverage insights from analytics to refine ongoing campaigns and optimize marketing spend for maximum impact and ROI.Skills NeededCommunication : Strong verbal and written communication skills for effective collaboration with internal teams and external partners.Creativity : Ability to generate innovative and engaging marketing ideas, materials, and campaigns that resonate with the target audience.Analytical Skills : Expertise in analyzing marketing data and using insights to inform strategic decisions. Familiarity with digital marketing analytics tools (e.g., Google Analytics, social media insights, email platform reports).Project Management : Exceptional organizational skills with the ability to manage multiple marketing projects and deadlines simultaneously.Digital Tools Proficiency : Knowledge of social media platforms, email marketing software (e.g., Mailchimp, Klaviyo), and analytics tools.QualificationsBachelor's degree in marketing , Communications, Data Analytics, or a related field.Sales & Event Planning

experience is a plus.Proven Project Management Skills , with experience leading multiple projects at once.Detail-Oriented

with a passion for precision and quality in execution.Goals for the RoleIncrease Brand Awareness & Market Share : Build and promote the FitTea brand in the beverage and wellness industry, ensuring we expand our reach and increase recognition in both digital and retail spaces.Drive Sales Across Channels : Leverage both short-term promotional campaigns and long-term strategies to boost sales across digital, retail, and distribution channels.Foster Brand Loyalty : Implement strategies that encourage repeat purchases, customer engagement, and brand advocacy.This role is an exciting opportunity for a highly motivated and results-oriented marketing professional who has a passion for wellness, strong analytical capabilities, and a creative approach to campaign development. Join

Fit Brands

and contribute to the growth and success of our global wellness brand,

FitTea !