Marketing Coordinator
FitTea Energy, Miami, FL, United States
Company Description
Fit Brands is a premium wellness company based in Miami, FL, with over 2 million social media followers and customers worldwide. We offer a variety of all-natural products, including our leading FitTea energy drinks and detox teas. Fit Brands is known for its globally recognized brand, FitTea, the #1 detox tea on the market, and continues to expand its range of wellness products to meet the needs of our health-conscious customers.
Role Description
We are seeking a Marketing Coordinator to join our team at FitTea in Miami, FL. This full-time, on-site role will involve managing communication, providing sales support, planning events, and developing, executing, and optimizing marketing campaigns across multiple channels—digital, retail, and social media. You will be a key player in driving brand growth by providing data-driven insights that will guide our marketing strategies and decision-making processes.
Key Responsibilities
- Campaign Development
- Design & Execute Campaigns
- Develop and implement marketing campaigns that promote Fit Brands products across retail, web, and distribution channels.
- Collaborate with Creative Team
- Work alongside the creative team to design impactful promotional materials (e.g., posters, online ads, social media content) to effectively engage our audience.
- Market Research
- Analyze Market Trends
- Stay on top of current trends and consumer preferences to inform product positioning and marketing strategies.
- Competitor Analysis
- Conduct competitive research to identify market opportunities and threats, keeping Fit Tea ahead of industry shifts.
- Digital Marketing
- Social Media Management
- Oversee and grow FitTea's social media presence by managing accounts and creating engaging content to build brand awareness and foster a strong online community.
- Collaborate on Content Creation
- Work closely with the content team and external influencers to create engaging and on-brand content for social media platforms (Instagram, Facebook, TikTok, etc.), ensuring alignment with overall marketing goals and brand messaging.
- Email Marketing
- Lead the execution of email marketing campaigns and digital promotions designed to increase online sales and customer engagement.
- Retail Strategy
- Collaborate with Retail Partners
- Work closely with retail partners to create in-store promotions, product displays, and campaigns that drive foot traffic and attract customers.
- Sales Tracking & Strategy Adjustment
- Monitor sales performance in retail locations.
- Analytics and Reporting
- Monitor Campaigns
- Track the performance of all marketing campaigns, including sales data and consumer feedback, to measure success and identify areas for optimization.
- Use Data to Refine Strategy
- Leverage insights from analytics to refine ongoing campaigns and optimize marketing spend for maximum impact and ROI.
Skills Needed
- Communication
- Strong verbal and written communication skills for effective collaboration with internal teams and external partners.
- Creativity
- Ability to generate innovative and engaging marketing ideas, materials, and campaigns that resonate with the target audience.
- Analytical Skills
- Expertise in analyzing marketing data and using insights to inform strategic decisions. Familiarity with digital marketing analytics tools (e.g., Google Analytics, social media insights, email platform reports).
- Project Management
- Exceptional organizational skills with the ability to manage multiple marketing projects and deadlines simultaneously.
- Digital Tools Proficiency
- Knowledge of social media platforms, email marketing software (e.g., Mailchimp, Klaviyo), and analytics tools.
Qualifications
- Bachelor’s degree in marketing, Communications, Data Analytics, or a related field.
- Sales & Event Planning experience is a plus.
- Proven Project Management Skills, with experience leading multiple projects at once.
- Detail-Oriented with a passion for precision and quality in execution.
Goals for the Role
- Increase Brand Awareness & Market Share
- Build and promote the FitTea brand in the beverage and wellness industry, ensuring we expand our reach and increase recognition in both digital and retail spaces.
- Drive Sales Across Channels
- Leverage both short-term promotional campaigns and long-term strategies to boost sales across digital, retail, and distribution channels.
- Foster Brand Loyalty
- Implement strategies that encourage repeat purchases, customer engagement, and brand advocacy.