Digital Content Manager

WGNO-TV in New Orleans is looking for an experienced digital journalist to manage content and audience engagement for WGNO.com as our Digital Content Manager.The Digital Content Manager will take charge of managing and expanding WGNO.com and its digital platforms while leading a dynamic and results-driven web team. They will oversee the daily packaging, presentation, and distribution of news and enterprise content across all WGNO digital channels. The primary goal is to drive growth in video views, page views, and user engagement across all audience segments, with an emphasis on increasing in-DMA reach.This role requires a strategic thinker who is data-driven, using analytics to inform content decisions and maximize audience engagement. The Digital Content Manager ensures the highest journalistic standards are upheld, maintaining a clear, unbiased voice across all content, with a strong focus on accuracy and integrity. Mastery of AP Style is a must, as this role demands a commitment to ensuring all published content is professional, accurate, and of the highest quality.As a natural leader and coach, the Digital Content Manager will inspire, manage, and develop a team with diverse personalities and strengths. They will set clear goals, maintain accountability, and champion digital best practices across the entire organization.This position combines long-term strategic vision with hands-on day-to-day management. The Digital Content Manager must be able to think big while remaining deeply involved in the daily operations, making sure every piece of content supports WGNOs growth objectives.Position Responsibilities:Oversee daily operations of WGNO.comTrain, coach, and manage a team of digital producers, news reporters-anchors, and interns.Communicate goals, processes, and expectations for digital success across all departmentsReport digital data goals and results to the teamSet and uphold expectations for key performance indicators (KPIs) like pageviews and pages per sessionEvaluate website traffic trends to guide both short-term and long-term content strategiesAssign, edit, and oversee the production of stories, photos, graphics, videos, audio, and other digital contentBuild strong relationships across the newsroom to ensure WGNO is first to market with breaking news and enterprise contentAdjust work schedule as necessary to coach team members or produce contentKnowledge/Experience Required:A naturally curious and driven personalityThorough knowledge of journalistic principles, ethics, and standardsStrong news judgment and experience managing online news operationsHighly organized, able to manage a fast-paced, multi-platform digital news environmentExpertise in SEO best practices and AP StyleProficient in tools such as Adobe Analytics and ChartbeatExcellent communication skills to navigate the growing influence of digital across all departmentsSelf-motivated, competitive, assertive, and capable of working independently under pressureComfort with adopting new technologies in an evolving industryExperience in building and managing digital news teams is a plusEducation/Experience:At least three years of experience in a digital news operation with a strong editorial focus preferredB.A. in journalism, mass communications, marketing, or a related field; equivalent experience may substitute#LI-Onsite