Leggett & Platt Incorporated
Product Brand Manager
Leggett & Platt Incorporated, Newnan, Georgia, United States, 30254
Product Brand Manager
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Date:Nov 7, 2024
Location: Newnan, GA, US
Company: Leggett & Platt
We, at Elite Comfort Solutions LLC, are searching for a Product Brand Manager to join our product development team in Newnan, GA. Did you know we are a global leader in foam technology? That’s right! In fact, we have been pioneers in this industry for over 20 years. Since then, we have partnered with Leggett & Platt and been an industry leader in guaranteeing you get the best sleep possible. If you join our team, your work will ensure people across the world have a little more comfort in their lives.
The Product Brand Manager is responsible for collaborating with the marketing team, the product development team & other stakeholders to research, create, market, sell, produce & manage licensed & private label branded product lines in brick & mortar & e-commerce sales channels.
Things you will be doing as Product Brand Manager include:
Cross-functional collaboration on brand management, product management, project management and product development to execute projects within assigned timelines
Work with sales, product development, packaging designer, customer, and licensor to develop product packaging, presentations & publications
Maintain accurate documentation of business processes, policies and priorities
Provide support and guidance to other colleagues in brand and product management tasks
Other duties as assigned
Brand Management:
Help build brand awareness & maintain brand consistency for diverse sales channels
Work with the marketing & creative teams to plan, develop & implement photoshoots, video shoots, marketing strategies, media activities, etc.
Collaborate with the packaging designer, procurement team & vendors to design, price & proof retail & e-commerce packaging
Assist in managing & generating ideas for digital content, such as e-commerce visual assets, copy, social media, product information, etc.
Identify new marketing opportunities to maximize revenue & increase brand equity
Assist in conducting marketing campaigns and tradeshows for product promotions
Product Management:
Conduct competitor and industry analyses for identifying and proposing product improvement initiatives
Collaborate with national product line licensors for product, packaging and promotional content submissions and approvals
Partner with procurement & other cross-functional teams to ensure items are setup properly in the ERP system & components are on hand
Assist in addressing product related inquiries and questions in an accurate and timely manner
Coordinate product samples and consumer product review campaigns
Assist sales, product and brand management teams with customer communication to help ensure ideal products are offered to meet customer specific needs
These are the skills you will need to be successful as Product Brand Manager:
Bachelor’s Degree required
Minimum of 3 years’ experience with the full product development lifecycle in CPG, both in the brick & mortar & e-commerce retail environments required; preferably in the bedding industry
Experience in project management
Experience working with cross-functional teams to complete complex tasks within tight timelines
Excellent attention to detail, organizational skills and ability to multi-task
Expert verbal and written communication skills
Strong analytical and presentation skills
Superior project management and interpersonal skills
Ability to effectively lead cross-functional meetings to work towards consensus
Customer Service skills
Must be an inquisitive self-starter, problem solver and team player
Able to work accurately & efficiently from verbal and written instructions
Able to prioritize tasks & deliver within tight timelines
Proficient in Microsoft Office suite (e.g., Word, PowerPoint, Excel, Outlook, etc.)
Attendance/Punctuality - Is consistently at work and on time.
Quality - Demonstrates accuracy and thoroughness; maintains a clean and organized work environment.
Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity.
Safety - Observes all safety procedures and policies; Reports potentially unsafe conditions to supervisor; Uses equipment and materials properly.
Things we consider a plus:
Bachelor’s Degree in Business, Communications, Finance, Marketing or related field preferred
Familiarity with licensed products preferred
What to Do Next
Now that you’ve had a chance to learn more about us, what are you waiting for! Apply today and allow us the opportunity to learn more about you and the value you can bring to our team. Once you apply, be sure to create a profile, and sign up for job alerts, so you can be the first to know when new opportunities become available.
Our Values
Our values speak to our shared beliefs and describe how we approach working together.
Put People First reflects our commitment to safety and care of each other, learning and development, and creating an inclusive environment of mutual respect, empathy and belonging.
Do the Right Thing focuses us on acting with honesty and integrity, delivering the results the right way, taking pride in our work, and speaking the truth – good or bad.
Do Great Work…Together occurs when we engage without hierarchy, collaborate as a team, embrace challenges, and work for the good of all of us.
Take Ownership and Raise the Bar demonstrates our responsibility to add value and make a difference, challenge the status quo and biases to make things better, foster innovative and creative solutions to drive impact, and explore new perspectives and embrace change.
Our Commitment to You
We're actively taking steps to make sure our culture is inclusive and that our processes and practices promote equity for all. Leggett & Platt is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veteran status, and more. Join us!
We welcome and encourage applications if you meet the minimum qualifications. Even if you do not meet the preferred qualifications, we’d love the opportunity to consider you.
Equal Employment Opportunity/Affirmative Action/Veteran/Disability Employer
For more information about how we handle your personal data in connection with our recruiting processes, please refer to the Recruiting Privacy Notice on the “Privacy Notice” tab located at http://privacy.leggett.com
Job Segment: Brand Manager, Branding, Marketing Manager, Marketing
»
»
Date:Nov 7, 2024
Location: Newnan, GA, US
Company: Leggett & Platt
We, at Elite Comfort Solutions LLC, are searching for a Product Brand Manager to join our product development team in Newnan, GA. Did you know we are a global leader in foam technology? That’s right! In fact, we have been pioneers in this industry for over 20 years. Since then, we have partnered with Leggett & Platt and been an industry leader in guaranteeing you get the best sleep possible. If you join our team, your work will ensure people across the world have a little more comfort in their lives.
The Product Brand Manager is responsible for collaborating with the marketing team, the product development team & other stakeholders to research, create, market, sell, produce & manage licensed & private label branded product lines in brick & mortar & e-commerce sales channels.
Things you will be doing as Product Brand Manager include:
Cross-functional collaboration on brand management, product management, project management and product development to execute projects within assigned timelines
Work with sales, product development, packaging designer, customer, and licensor to develop product packaging, presentations & publications
Maintain accurate documentation of business processes, policies and priorities
Provide support and guidance to other colleagues in brand and product management tasks
Other duties as assigned
Brand Management:
Help build brand awareness & maintain brand consistency for diverse sales channels
Work with the marketing & creative teams to plan, develop & implement photoshoots, video shoots, marketing strategies, media activities, etc.
Collaborate with the packaging designer, procurement team & vendors to design, price & proof retail & e-commerce packaging
Assist in managing & generating ideas for digital content, such as e-commerce visual assets, copy, social media, product information, etc.
Identify new marketing opportunities to maximize revenue & increase brand equity
Assist in conducting marketing campaigns and tradeshows for product promotions
Product Management:
Conduct competitor and industry analyses for identifying and proposing product improvement initiatives
Collaborate with national product line licensors for product, packaging and promotional content submissions and approvals
Partner with procurement & other cross-functional teams to ensure items are setup properly in the ERP system & components are on hand
Assist in addressing product related inquiries and questions in an accurate and timely manner
Coordinate product samples and consumer product review campaigns
Assist sales, product and brand management teams with customer communication to help ensure ideal products are offered to meet customer specific needs
These are the skills you will need to be successful as Product Brand Manager:
Bachelor’s Degree required
Minimum of 3 years’ experience with the full product development lifecycle in CPG, both in the brick & mortar & e-commerce retail environments required; preferably in the bedding industry
Experience in project management
Experience working with cross-functional teams to complete complex tasks within tight timelines
Excellent attention to detail, organizational skills and ability to multi-task
Expert verbal and written communication skills
Strong analytical and presentation skills
Superior project management and interpersonal skills
Ability to effectively lead cross-functional meetings to work towards consensus
Customer Service skills
Must be an inquisitive self-starter, problem solver and team player
Able to work accurately & efficiently from verbal and written instructions
Able to prioritize tasks & deliver within tight timelines
Proficient in Microsoft Office suite (e.g., Word, PowerPoint, Excel, Outlook, etc.)
Attendance/Punctuality - Is consistently at work and on time.
Quality - Demonstrates accuracy and thoroughness; maintains a clean and organized work environment.
Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity.
Safety - Observes all safety procedures and policies; Reports potentially unsafe conditions to supervisor; Uses equipment and materials properly.
Things we consider a plus:
Bachelor’s Degree in Business, Communications, Finance, Marketing or related field preferred
Familiarity with licensed products preferred
What to Do Next
Now that you’ve had a chance to learn more about us, what are you waiting for! Apply today and allow us the opportunity to learn more about you and the value you can bring to our team. Once you apply, be sure to create a profile, and sign up for job alerts, so you can be the first to know when new opportunities become available.
Our Values
Our values speak to our shared beliefs and describe how we approach working together.
Put People First reflects our commitment to safety and care of each other, learning and development, and creating an inclusive environment of mutual respect, empathy and belonging.
Do the Right Thing focuses us on acting with honesty and integrity, delivering the results the right way, taking pride in our work, and speaking the truth – good or bad.
Do Great Work…Together occurs when we engage without hierarchy, collaborate as a team, embrace challenges, and work for the good of all of us.
Take Ownership and Raise the Bar demonstrates our responsibility to add value and make a difference, challenge the status quo and biases to make things better, foster innovative and creative solutions to drive impact, and explore new perspectives and embrace change.
Our Commitment to You
We're actively taking steps to make sure our culture is inclusive and that our processes and practices promote equity for all. Leggett & Platt is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veteran status, and more. Join us!
We welcome and encourage applications if you meet the minimum qualifications. Even if you do not meet the preferred qualifications, we’d love the opportunity to consider you.
Equal Employment Opportunity/Affirmative Action/Veteran/Disability Employer
For more information about how we handle your personal data in connection with our recruiting processes, please refer to the Recruiting Privacy Notice on the “Privacy Notice” tab located at http://privacy.leggett.com
Job Segment: Brand Manager, Branding, Marketing Manager, Marketing
»