Business Analyst - II

Our Client, a Software Company, is looking for Business Analyst - II for their Indianapolis, IN location Responsibilities: The analyst will support Client BDRs in generating top-of-funnel sales activities across various industries, managing reporting, conducting event follow-ups, and presenting outcomes to stakeholders. They will manage marketing technology processes, with a focus on maximizing the effectiveness of prospecting. The ability to communicate effectively across several key stakeholder teams is a critical function as well as the ability to analyze data to deliver informed inputs that drive strategy to fuel growth, marketing driven pipeline, and ACV. Analysis and understanding of new business development and reporting of campaign pipeline for effectiveness and results. Manage run-rate marketing tools or technology leveraged by the Business Development teams, such as our automated direct mail and personalized gifting solution. Understand the marketing calendar of events, webinars, and activities coming up and promote them to sales teams. Run standing meetings with Business Development leaders and program managers to review marketing activities and understand asks and priorities of sales. Coordinate and create event follow-up plans and materials to deliver to our Business Development teams. Program management of campaign tactics such as segmentation, campaign creation, email programs, digital campaigns, content creation, and similar demand generation tactics. Collaborate across the extended marketing and sales teams to ensure quality and timely demand generation execution, across all internal & external marketing channels. Budget and Vendor Management. Opening purchase requests related to ongoing programs and tracking against a quarterly budget plan. Assist in data analytics, including but not limited to the development of program metrics, attribution, and overall analytics Requirements: 3-5 years' experience in a role managing and developing integrated marketing campaigns or working directly with Sales/Business Development teams. Knowledge of Client (including internal structure as well as our products & solutions) Preferred experience with Marketing Operations tools such as Tableau CRM and Google Analytics Ability to analyze data to make performance improvements Aptitude to quickly understand systems and technical concepts in order to explain to business partners High energy and the ability to manage multiple initiatives/accounts at one time Track record for delivering results under tight deadlines Experience managing budgets, allocating & optimizing spend Exceptional organizational skills with rigorous attention to detail and strong project management skills Strong verbal, written, presentation, and interpersonal communication skills with the ability to build effective presentations and project plans Ability to lead productive calls, identify decisions made, and clearly state action items Why Should You Apply? Health Benefits Referral Program Excellent growth and advancement opportunities As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.