Genmab
Associate Director, US Marketing - Hematology
Genmab, Princeton, New Jersey, us, 08543
About GenmabAt Genmab, we’re committed to building extraordinary futures together, by developing antibody products and pioneering therapies that change the lives of patients and the future of cancer treatment and serious diseases. We believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.
The RoleThe Associate Director, US Marketing, Hematology will develop and implement brand strategies and execution for Genmab’s first asset in hematology, EPKINLY. This critical role will report directly to the Director of EPKINLY HCP Marketing and work closely within the US Marketing Team, EPKINLY cross-functional teams, and EPKINLY Alliance collaboration partners. Success in this role will require strong leadership, realizing strategic and tactical synergies, indication leadership, and pan-indication brand activities.
Responsibilities
Develop and shape key strategies, pull-through prioritized tactics, and live into the overall brand vision set by Genmab organizational leadership.
Seamlessly integrate promotional strategies into the overall product brand plan.
Develop and manage detailed tactical plans and develop related content to drive brand and launch readiness goals.
Partner effectively across Brand and Digital Marketing, within Genmab and across Alliance collaboration, to implement brand campaigns, positioning, and messaging across all brand collateral.
Effectively translate primary & secondary data into insight-driven decision-making and actionable strategies and tactics to establish and sustain a competitive marketplace advantage.
Work productively to lead through external agency partners, key internal stakeholders, and cross-functional groups within the Genmab organization.
Salesforce Collaboration: Partner with sales leadership and develop clear strategic and executional direction for the sales force.
Manage project timelines, budgets, and all key deliverables aligned to brand goals.
Requirements
A minimum of a bachelor’s degree is required; an MBA is preferred.
5+ years of professional relevant experience required, including US in-line marketing experience.
People management experience is highly preferred.
Oncology/hematology marketing experience highly preferred.
Strategic and creative mindset with the ability to translate insights into actionable strategies.
Proven track record of brand performance, including developing strategies and tactics with measurable impact.
Excellent verbal and written communication skills for a wide range of audiences.
Ability to lead and motivate cross-functional team members and stakeholders.
Experience working in the highly complex, dynamic environment of an emerging organization is preferred.
Ability to thrive in a rapidly evolving, fast-paced work environment.
Commitment to a corporate culture of innovation, patient-centricity, inclusion, and compliance.
Ability to travel domestically.
Where you will workThe role is hybrid – 3 days in our Princeton, NJ office.
SalaryFor US based candidates, the proposed salary band for this position is as follows: $144,375.00-$240,625.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location.
About You
You are passionate about our purpose and genuinely care about our mission to transform the lives of patients through innovative cancer treatment.
You bring rigor and excellence to all that you do.
You are a generous collaborator who can work in teams with diverse backgrounds.
You are determined to do and be your best and take pride in enabling the best work of others on the team.
You are not afraid to grapple with the unknown and be innovative.
You have experience working in a fast-growing, dynamic company (or a strong desire to).
You work hard and are not afraid to have a little fun while you do so.
Our Commitment to Diversity, Equity, and InclusionWe are committed to fostering workplace diversity at all levels of the company and we believe it is essential for our continued success.
#J-18808-Ljbffr
The RoleThe Associate Director, US Marketing, Hematology will develop and implement brand strategies and execution for Genmab’s first asset in hematology, EPKINLY. This critical role will report directly to the Director of EPKINLY HCP Marketing and work closely within the US Marketing Team, EPKINLY cross-functional teams, and EPKINLY Alliance collaboration partners. Success in this role will require strong leadership, realizing strategic and tactical synergies, indication leadership, and pan-indication brand activities.
Responsibilities
Develop and shape key strategies, pull-through prioritized tactics, and live into the overall brand vision set by Genmab organizational leadership.
Seamlessly integrate promotional strategies into the overall product brand plan.
Develop and manage detailed tactical plans and develop related content to drive brand and launch readiness goals.
Partner effectively across Brand and Digital Marketing, within Genmab and across Alliance collaboration, to implement brand campaigns, positioning, and messaging across all brand collateral.
Effectively translate primary & secondary data into insight-driven decision-making and actionable strategies and tactics to establish and sustain a competitive marketplace advantage.
Work productively to lead through external agency partners, key internal stakeholders, and cross-functional groups within the Genmab organization.
Salesforce Collaboration: Partner with sales leadership and develop clear strategic and executional direction for the sales force.
Manage project timelines, budgets, and all key deliverables aligned to brand goals.
Requirements
A minimum of a bachelor’s degree is required; an MBA is preferred.
5+ years of professional relevant experience required, including US in-line marketing experience.
People management experience is highly preferred.
Oncology/hematology marketing experience highly preferred.
Strategic and creative mindset with the ability to translate insights into actionable strategies.
Proven track record of brand performance, including developing strategies and tactics with measurable impact.
Excellent verbal and written communication skills for a wide range of audiences.
Ability to lead and motivate cross-functional team members and stakeholders.
Experience working in the highly complex, dynamic environment of an emerging organization is preferred.
Ability to thrive in a rapidly evolving, fast-paced work environment.
Commitment to a corporate culture of innovation, patient-centricity, inclusion, and compliance.
Ability to travel domestically.
Where you will workThe role is hybrid – 3 days in our Princeton, NJ office.
SalaryFor US based candidates, the proposed salary band for this position is as follows: $144,375.00-$240,625.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location.
About You
You are passionate about our purpose and genuinely care about our mission to transform the lives of patients through innovative cancer treatment.
You bring rigor and excellence to all that you do.
You are a generous collaborator who can work in teams with diverse backgrounds.
You are determined to do and be your best and take pride in enabling the best work of others on the team.
You are not afraid to grapple with the unknown and be innovative.
You have experience working in a fast-growing, dynamic company (or a strong desire to).
You work hard and are not afraid to have a little fun while you do so.
Our Commitment to Diversity, Equity, and InclusionWe are committed to fostering workplace diversity at all levels of the company and we believe it is essential for our continued success.
#J-18808-Ljbffr