Crocs
Director, Global Digital Marketing & GTM
Crocs, Broomfield, Colorado, United States, 80020
Director, Global Digital Marketing & GTMRequisition ID: 6207
Job Location(s): Broomfield, CO, US, 80021
Time in Office: Ecommerce
OverviewThe Director, Global Digital Marketing & GTM will be the digital leader for the multi-functional partnerships across Digital Commerce and Brand organizations! This person will be responsible for defining and executing comprehensive digital marketing strategies and GTM plans that drive brand awareness, customer acquisition, and revenue growth on a global scale. This role will partner cross-functionally to ensure alignment across global and local partners and functions. This role will also be responsible for Global Performance Marketing and the development of associated innovations, scorecards, vendor partnerships, and best practices to continuously increase our performance marketing capabilities.
What You'll Do
Own the strategy and partnership for the Digital Commerce team with MarTech and Brand teams as the main point of contact globally – including GTM, Digital Marketing, vendors, and team leadership
Responsible for driving and communicating performance hind-sighting and optimization
Lead regional GTM strategies for global brand stories, commercial moments and new product launches
Build, maintain, and rollout regional GTM calendars
Coordinate multi-functional efforts to ensure successful and timely market entries
Monitor and analyze market trends, competitive landscape, and customer feedback to refine GTM strategies
Partner with Global Brand Marketing Channel, Media, and Innovation teams to ensure effective partnership across the globe and the entire consumer funnel
Develop standard process scorecards and playbooks to then evaluate regional campaigns and programs to identify areas of opportunity
Pilot new innovation digital marketing innovation programs and partners
Partner multi-functionally to collect product knowledge, campaign performance, historical performance, and other valuable inputs to be used in the strategic planning process
Work with global and local partners across functions to develop and roll out the playbook strategy
Work with Digital Product Management, Consumer Experience, Development, Platform management and site operations to ensure technical delivery requirements for Global Marketing Campaigns are scoped accurately, Vendors have been vetted, the request has been entered in the proper backlog, and the teams are kept up to date throughout the process
What You'll Bring to the Table
Bachelor’s or Master’s degree in business or marketing
7+ years of digital commerce experience
Strong Digital Commerce knowledge across domains (e.g. Marketing, Site, Go To Market)
Ability to build and lead flexible and high-reaching team members to move quickly to effectively accomplish objectives at a high level of quality
Ability to influence and lead cross-functionally across various levels and departments in the organization (e.g. Global Brand and Product Teams, Local Digital Teams)
Experience and proven capability to execute and iterate rapidly
Ability to identify new opportunities and bring them to market
Strong presentation and written and oral communication skills
Strong collaborative approach and attitude
Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of return on investment analysis.
Excellent judgment and creative problem-solving skills including negotiation and conflict resolution skills. Ability to influence and engage direct and indirect reports and peers.
Periodic travel to regional offices and conferences
#LI-JM1
#LI-JS1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Director, Global Digital Marketing & GTM
Salary or Pay Range: $187,000 - $197,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
Nearest Major Market:
Denver
#J-18808-Ljbffr
Job Location(s): Broomfield, CO, US, 80021
Time in Office: Ecommerce
OverviewThe Director, Global Digital Marketing & GTM will be the digital leader for the multi-functional partnerships across Digital Commerce and Brand organizations! This person will be responsible for defining and executing comprehensive digital marketing strategies and GTM plans that drive brand awareness, customer acquisition, and revenue growth on a global scale. This role will partner cross-functionally to ensure alignment across global and local partners and functions. This role will also be responsible for Global Performance Marketing and the development of associated innovations, scorecards, vendor partnerships, and best practices to continuously increase our performance marketing capabilities.
What You'll Do
Own the strategy and partnership for the Digital Commerce team with MarTech and Brand teams as the main point of contact globally – including GTM, Digital Marketing, vendors, and team leadership
Responsible for driving and communicating performance hind-sighting and optimization
Lead regional GTM strategies for global brand stories, commercial moments and new product launches
Build, maintain, and rollout regional GTM calendars
Coordinate multi-functional efforts to ensure successful and timely market entries
Monitor and analyze market trends, competitive landscape, and customer feedback to refine GTM strategies
Partner with Global Brand Marketing Channel, Media, and Innovation teams to ensure effective partnership across the globe and the entire consumer funnel
Develop standard process scorecards and playbooks to then evaluate regional campaigns and programs to identify areas of opportunity
Pilot new innovation digital marketing innovation programs and partners
Partner multi-functionally to collect product knowledge, campaign performance, historical performance, and other valuable inputs to be used in the strategic planning process
Work with global and local partners across functions to develop and roll out the playbook strategy
Work with Digital Product Management, Consumer Experience, Development, Platform management and site operations to ensure technical delivery requirements for Global Marketing Campaigns are scoped accurately, Vendors have been vetted, the request has been entered in the proper backlog, and the teams are kept up to date throughout the process
What You'll Bring to the Table
Bachelor’s or Master’s degree in business or marketing
7+ years of digital commerce experience
Strong Digital Commerce knowledge across domains (e.g. Marketing, Site, Go To Market)
Ability to build and lead flexible and high-reaching team members to move quickly to effectively accomplish objectives at a high level of quality
Ability to influence and lead cross-functionally across various levels and departments in the organization (e.g. Global Brand and Product Teams, Local Digital Teams)
Experience and proven capability to execute and iterate rapidly
Ability to identify new opportunities and bring them to market
Strong presentation and written and oral communication skills
Strong collaborative approach and attitude
Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of return on investment analysis.
Excellent judgment and creative problem-solving skills including negotiation and conflict resolution skills. Ability to influence and engage direct and indirect reports and peers.
Periodic travel to regional offices and conferences
#LI-JM1
#LI-JS1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Director, Global Digital Marketing & GTM
Salary or Pay Range: $187,000 - $197,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
Nearest Major Market:
Denver
#J-18808-Ljbffr