Crocs, Inc.
Director, Global Digital Marketing & GTM
Crocs, Inc., Broomfield, Colorado, United States, 80020
Select how often (in days) to receive an alert:Director, Global Digital Marketing & GTM
Requisition ID: 6207Job Location(s): Broomfield, CO, US, 80021Time in Office: EcommerceOverview
What You'll Do
Own the strategy and partnership for the Digital Commerce team with MarTech and Brand teams as the main point of contact globally – including GTM, Digital Marketing, vendors, and team leadership.Responsible for driving and communicating performance hind-sighting and optimization.Lead regional GTM strategies for global brand stories, commercial moments, and new product launches.Build, maintain, and rollout regional GTM calendars.Coordinate multi-functional efforts to ensure successful and timely market entries.Monitor and analyze market trends, competitive landscape, and customer feedback to refine GTM strategies.Partner with Global Brand Marketing Channel, Media, and Innovation teams to ensure effective partnership across the globe and the entire consumer funnel.Develop standard process scorecards and playbooks to evaluate regional campaigns and programs to identify areas of opportunity.Pilot new digital marketing innovation programs and partners.Partner multi-functionally to collect product knowledge, campaign performance, historical performance, and other valuable inputs to be used in the strategic planning process.Work with global and local partners across functions to develop and roll out the playbook strategy.Work with Digital Product Management, Consumer Experience, Development, Platform management, and site operations to ensure technical delivery requirements for Global Marketing Campaigns are scoped accurately, vendors have been vetted, the request has been entered in the proper backlog, and the teams are kept up to date throughout the process.What You'll Bring to the Table
Bachelor’s or Master’s degree in business or marketing.7+ years of digital commerce experience.Strong Digital Commerce knowledge across domains (e.g., Marketing, Site, Go To Market).Ability to build and lead flexible and high-reaching team members to move quickly to effectively accomplish objectives at a high level of quality.Ability to influence and lead cross-functionally across various levels and departments in the organization (e.g., Global Brand and Product Teams, Local Digital Teams).Experience and proven capability to execute and iterate rapidly.Ability to identify new opportunities and bring them to market.Strong presentation and written and oral communication skills.Strong collaborative approach and attitude.Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of return on investment analysis.Excellent judgment and creative problem-solving skills including negotiation and conflict resolution skills. Ability to influence and engage direct and indirect reports and peers.Periodic travel to regional offices and conferences.The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.Title: Director, Global Digital Marketing & GTMSalary or Pay Range: $170,000 - $180,000Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.This position is eligible to participate in a company incentive program.This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
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Requisition ID: 6207Job Location(s): Broomfield, CO, US, 80021Time in Office: EcommerceOverview
What You'll Do
Own the strategy and partnership for the Digital Commerce team with MarTech and Brand teams as the main point of contact globally – including GTM, Digital Marketing, vendors, and team leadership.Responsible for driving and communicating performance hind-sighting and optimization.Lead regional GTM strategies for global brand stories, commercial moments, and new product launches.Build, maintain, and rollout regional GTM calendars.Coordinate multi-functional efforts to ensure successful and timely market entries.Monitor and analyze market trends, competitive landscape, and customer feedback to refine GTM strategies.Partner with Global Brand Marketing Channel, Media, and Innovation teams to ensure effective partnership across the globe and the entire consumer funnel.Develop standard process scorecards and playbooks to evaluate regional campaigns and programs to identify areas of opportunity.Pilot new digital marketing innovation programs and partners.Partner multi-functionally to collect product knowledge, campaign performance, historical performance, and other valuable inputs to be used in the strategic planning process.Work with global and local partners across functions to develop and roll out the playbook strategy.Work with Digital Product Management, Consumer Experience, Development, Platform management, and site operations to ensure technical delivery requirements for Global Marketing Campaigns are scoped accurately, vendors have been vetted, the request has been entered in the proper backlog, and the teams are kept up to date throughout the process.What You'll Bring to the Table
Bachelor’s or Master’s degree in business or marketing.7+ years of digital commerce experience.Strong Digital Commerce knowledge across domains (e.g., Marketing, Site, Go To Market).Ability to build and lead flexible and high-reaching team members to move quickly to effectively accomplish objectives at a high level of quality.Ability to influence and lead cross-functionally across various levels and departments in the organization (e.g., Global Brand and Product Teams, Local Digital Teams).Experience and proven capability to execute and iterate rapidly.Ability to identify new opportunities and bring them to market.Strong presentation and written and oral communication skills.Strong collaborative approach and attitude.Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of return on investment analysis.Excellent judgment and creative problem-solving skills including negotiation and conflict resolution skills. Ability to influence and engage direct and indirect reports and peers.Periodic travel to regional offices and conferences.The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.Title: Director, Global Digital Marketing & GTMSalary or Pay Range: $170,000 - $180,000Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.This position is eligible to participate in a company incentive program.This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
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