Disney Interactive Media Group
Director Corporate Communications
Disney Interactive Media Group, New York, New York, us, 10261
Job Summary:
About Disney AdSales:Disney AdSales (DAS) is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations. Disney AdSales has made significant investments in innovation - unveiling strategies and solutions around data-driven precision, premium ad experiences and frictionless transactions for marketers.
About Disney AdSales Corporate Communications Team:The Corporate Communications & Strategy team oversees communications strategy, operations and business development for the AdSales division. It is responsible for charting holistic, multi-platform communications tactics supported by operational research and insights and marketplace strategy capabilities. The group works hand-in-hand with sales, content and digital leaders - along with the respective communications and business teams across the entire Disney portfolio - to drive growth and lead generation across all screens.
About the Role:We are seeking a Director, Corporate Communications with deep knowledge and expertise in AdTech and streaming TV, including experience in addressable advertising and marketing solutions. Ideal candidates will have deep experience in corporate communications and working with senior executives. This role will be responsible for positioning Disney AdSales as a leader in the marketplace and elevating its streaming, entertainment and sports branded solutions through media relations, thought leadership initiatives, award submissions, internal communications and more. Through strategic and effective storytelling and partnerships with key clients and internal stakeholders, this candidate will help drive business results - developing and leading a holistic communications strategy for Disney Ad Sales' data and insights measurement capabilities.
What You Will Do:Simplify, synthesize and communicate complex data, insights, initiatives and programs to the marketplaceFollow marketplace trends in the streaming, entertainment and sports space to develop proactive story ideas as it relates to DASLead brainstorming sessions and develop holistic communications strategiesManage multiple projects with tight deadlinesCommunicate effectively with a range of executives and cross-divisional department teamsPerform at a high level, even when faced with unexpected change; creative problem solver in dealing with ambiguity or difficult challengesWilling to take risks to ensure creative thinking and the best possible outcomesWork with data and create solutionsTravel based on business needs
Required Qualifications & Skills:11+ years' experience. Preferably in the streaming TV and digital media space with a deep understanding of entertainment and sports.Corporate communications, PR, journalism or equivalent experience, including experience leading teamsCreativity, diplomacy, and ability to juggle heavy volume of diverse projects, including both strategic and tactical assignmentsStrong verbal and writing skills, with demonstrated ability to effectively and rapidly deliver information in a complex, multi-business global companyOversee development and distribution of press materials, key messages, Q&A documentsBuild and maintain relationships with journalists, online influencers and key internal stakeholdersRespond to media inquiries and act as company spokesperson as requiredCommunicate regular media and issues updates to senior management
Education:Bachelor's degree in Marketing, Advertising, Communications, or related field
The hiring range for this position in New York is $191,400 to $256,700 per year and in Santa Monica, CA is $182,700 to $245,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment Television:Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy nominations across daytime, primetime, news & documentary, and children's & family categories.
About The Walt Disney Company:The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.
American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.#J-18808-Ljbffr
About Disney AdSales:Disney AdSales (DAS) is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations. Disney AdSales has made significant investments in innovation - unveiling strategies and solutions around data-driven precision, premium ad experiences and frictionless transactions for marketers.
About Disney AdSales Corporate Communications Team:The Corporate Communications & Strategy team oversees communications strategy, operations and business development for the AdSales division. It is responsible for charting holistic, multi-platform communications tactics supported by operational research and insights and marketplace strategy capabilities. The group works hand-in-hand with sales, content and digital leaders - along with the respective communications and business teams across the entire Disney portfolio - to drive growth and lead generation across all screens.
About the Role:We are seeking a Director, Corporate Communications with deep knowledge and expertise in AdTech and streaming TV, including experience in addressable advertising and marketing solutions. Ideal candidates will have deep experience in corporate communications and working with senior executives. This role will be responsible for positioning Disney AdSales as a leader in the marketplace and elevating its streaming, entertainment and sports branded solutions through media relations, thought leadership initiatives, award submissions, internal communications and more. Through strategic and effective storytelling and partnerships with key clients and internal stakeholders, this candidate will help drive business results - developing and leading a holistic communications strategy for Disney Ad Sales' data and insights measurement capabilities.
What You Will Do:Simplify, synthesize and communicate complex data, insights, initiatives and programs to the marketplaceFollow marketplace trends in the streaming, entertainment and sports space to develop proactive story ideas as it relates to DASLead brainstorming sessions and develop holistic communications strategiesManage multiple projects with tight deadlinesCommunicate effectively with a range of executives and cross-divisional department teamsPerform at a high level, even when faced with unexpected change; creative problem solver in dealing with ambiguity or difficult challengesWilling to take risks to ensure creative thinking and the best possible outcomesWork with data and create solutionsTravel based on business needs
Required Qualifications & Skills:11+ years' experience. Preferably in the streaming TV and digital media space with a deep understanding of entertainment and sports.Corporate communications, PR, journalism or equivalent experience, including experience leading teamsCreativity, diplomacy, and ability to juggle heavy volume of diverse projects, including both strategic and tactical assignmentsStrong verbal and writing skills, with demonstrated ability to effectively and rapidly deliver information in a complex, multi-business global companyOversee development and distribution of press materials, key messages, Q&A documentsBuild and maintain relationships with journalists, online influencers and key internal stakeholdersRespond to media inquiries and act as company spokesperson as requiredCommunicate regular media and issues updates to senior management
Education:Bachelor's degree in Marketing, Advertising, Communications, or related field
The hiring range for this position in New York is $191,400 to $256,700 per year and in Santa Monica, CA is $182,700 to $245,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment Television:Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy nominations across daytime, primetime, news & documentary, and children's & family categories.
About The Walt Disney Company:The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.
American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.#J-18808-Ljbffr