COCHLEAR AMERICAS
Product Marketing Manager, Healthcare
COCHLEAR AMERICAS, Littleton, Colorado, United States, 80130
Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
Product Marketing Manager, Healthcare
Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
Accepting Applications until November 18, 2024.
About the role
Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! If you know Product Marketing, this is a fantastic opportunity to join the global leader in implantable hearing devices!
This role is responsible for driving and expanding the service revenue, through developing and executing integrated direct-to-recipient marketing activities. The successful candidate will be accountable for a broad portion of the revenue associated with their direct sphere of influence, while planning and aligning work of at least one direct report. The responsibilities include defining the overall strategy, and required marketing efforts and working with the team to execute against the agreed roadmap. The role entails planning and aligning execution efforts in multiple channels including digital and non-digital advertising, collateral and content development, events, social media and inside and outside sales teams. This position successfully partners with groups across the organization such as marketing, recipient services, IT, clinical, legal, field sales and operations teams. This role also successfully hires, trains, motivates and develops a small team of ma sionals, leveraging leadership principles and frameworks. This position reports to the Director Product Marketing, Recipient Services.
Key Responsibilities
•Gain in-depth understanding of revenue drivers. Identify trends, key segments and define behavioral patterns. Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.
•Use insights, research and VOC to understand the recipient experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.
•Make recommendations based on analysis of existing programs and customer data to identify opportunities for new programs and strategies to increase customer engagement and revenue. Present findings to extended marketing teams and across the organization.
•Work collaboratively with a range of stakeholders to create marketing plans, gain alignment and execute the roadmap. Monitor progress and escalate issues for timeline resolution.
•Ensure plan execution and ensure timely delivery of initiative, including metrics to effectively measure success. Develop content, manage creative assets and production processes for assigned deliverab
•Drive the product lifecycle from product launch to retirement. Lead regional cross-functional product and/or project teams as necessary to facilitate product launches and program implementation; leadership role on these teams as required.
•Support annual budgeting process and monthly budget reforecasting. Assess opportunities for overspend and address any underspend. Ensure budget is aligned with strategic priorities.
•Hire, train, motivate and develop a small team of marketing professionals. Plan, align and set direction for team. Provides clear direction and supervision while maintaining a high degree of professionalism.
•Other duties as required that are integral to the recipient services team mission
Key Requirements
To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:
Bachelor's Degree in Marketing or related field5+ Years of Experience, including a minimum of 3 years in product marketing including full lifecycle managementDemonstrated experience managing through influence without direct management authorityProven track record of success in t e design and execution of revenue generating marketing programs.Demonstrated abilities in planning, aligning and communicating within sphere of influence
Total Rewards
In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.
Pay Range in the United States: $110,000 - $115,000 based upon experience, as well as an annual bonus opportunity of 15% of base salary. Exact compensation may vary based on skills, experience, and location.Benefit package includes medical, dental, vision, life and disability
Product Marketing Manager, Healthcare
Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
Accepting Applications until November 18, 2024.
About the role
Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! If you know Product Marketing, this is a fantastic opportunity to join the global leader in implantable hearing devices!
This role is responsible for driving and expanding the service revenue, through developing and executing integrated direct-to-recipient marketing activities. The successful candidate will be accountable for a broad portion of the revenue associated with their direct sphere of influence, while planning and aligning work of at least one direct report. The responsibilities include defining the overall strategy, and required marketing efforts and working with the team to execute against the agreed roadmap. The role entails planning and aligning execution efforts in multiple channels including digital and non-digital advertising, collateral and content development, events, social media and inside and outside sales teams. This position successfully partners with groups across the organization such as marketing, recipient services, IT, clinical, legal, field sales and operations teams. This role also successfully hires, trains, motivates and develops a small team of ma sionals, leveraging leadership principles and frameworks. This position reports to the Director Product Marketing, Recipient Services.
Key Responsibilities
•Gain in-depth understanding of revenue drivers. Identify trends, key segments and define behavioral patterns. Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.
•Use insights, research and VOC to understand the recipient experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.
•Make recommendations based on analysis of existing programs and customer data to identify opportunities for new programs and strategies to increase customer engagement and revenue. Present findings to extended marketing teams and across the organization.
•Work collaboratively with a range of stakeholders to create marketing plans, gain alignment and execute the roadmap. Monitor progress and escalate issues for timeline resolution.
•Ensure plan execution and ensure timely delivery of initiative, including metrics to effectively measure success. Develop content, manage creative assets and production processes for assigned deliverab
•Drive the product lifecycle from product launch to retirement. Lead regional cross-functional product and/or project teams as necessary to facilitate product launches and program implementation; leadership role on these teams as required.
•Support annual budgeting process and monthly budget reforecasting. Assess opportunities for overspend and address any underspend. Ensure budget is aligned with strategic priorities.
•Hire, train, motivate and develop a small team of marketing professionals. Plan, align and set direction for team. Provides clear direction and supervision while maintaining a high degree of professionalism.
•Other duties as required that are integral to the recipient services team mission
Key Requirements
To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:
Bachelor's Degree in Marketing or related field5+ Years of Experience, including a minimum of 3 years in product marketing including full lifecycle managementDemonstrated experience managing through influence without direct management authorityProven track record of success in t e design and execution of revenue generating marketing programs.Demonstrated abilities in planning, aligning and communicating within sphere of influence
Total Rewards
In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.
Pay Range in the United States: $110,000 - $115,000 based upon experience, as well as an annual bonus opportunity of 15% of base salary. Exact compensation may vary based on skills, experience, and location.Benefit package includes medical, dental, vision, life and disability