Under Armour, Inc
Lead, In-Store Marketing, Americas
Under Armour, Inc, Baltimore, Maryland, United States, 21276
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.The Brand House In-Store Marketing Lead, Americas will be at the forefront of redefining our in-store experience, transforming our full price DTC retail spaces into environments that inspire athletes and embody our mission to Make All Athletes Better. This role demands a forward-thinking marketer with a proven track record in creating in-store retail marketing that balance brand authenticity with creative impact.Your Impact
Consumer Journey Ownership and Development• Define and Elevate the Customer Journey: Design and continuously refine the customer journey storytelling from the lease line to the cash wrap, focusing on key moments that attract, engage, and convert. Ensure the in-store marketing experience is cohesive, strategically timed, and resonates with our team sport athlete focus.• Involvement in Go-To-Market (GTM) Process: Actively participate in the GTM process to shape seasonal in-store marketing needs and drive product storytelling, aligning in-store execution with the overarching regional strategy.Strategic and Cross-Functional Collaboration• Partnership with Cross Functional Teams: Work closely with Channel Marketing Team, Marketing Ops, Visual Merchandising, Merchants, and Channel Activation to align in-store marketing strategies with broader brand and commercial goals.• Wholesale Coordination: Collaborate with the Wholesale In-Store Marketing team on opportunities for efficiencies and to maintain consistent brand representation across all consumer touchpoints in the region, ensuring cohesive messaging and storytelling.Operational Excellence• In-Store Marketing Management: Manage all in-store marketing jobs through the job management system, coordinating closely with marketing operations, creative and production agency to meet timelines and quality standards.• Proofing and Quality Control: Own the final quality check for all marketing assets, ensuring accuracy in spelling, grammar, taglines, color, and overall branding consistency and premium delivery.• Budget Management: Oversee the in-store marketing budget, creating POs, tracking expenses, and ensuring all initiatives align with financial parameters.New Concept and Evolution of Brand House Stores• Drive Evolution of Existing Stores: Oversee the continuous improvement of Brand House stores, ensuring they remain innovative, relevant, and aligned with brand standards.• New Store Concept Rollout: Lead the rollout and evolution of new Brand House concept stores, managing every aspect from initial concept to final implementation, including necessary signage and kit documentation.Qualifications
• Creative and Strategic: Proven ability to create innovative, impactful retail experiences and think strategically while shifting to tactical execution as needed.• Full-Price Retail Expertise: Strong background in elevating full-price vertical retail environments.• Self-Starter: Proactive, independent, and capable of driving projects from concept through execution.• In-Store Marketing Knowledge: Deep understanding of in-store marketing investments and their impact on brand performance.• Business Acumen: Knowledge of retail KPIs, budget management, and data-driven decision-making.• Collaborative Communicator: Excellent interpersonal and communication skills for working across teams and conveying ideas effectively.• Passionate About Sports and Retail: A genuine interest in sports and the athlete journey, bringing relevance to all retail initiatives.Workplace Location
Location:
This individual must reside within commuting distance from our Baltimore office.Return to Work Designation:
3 days week in-office, the remainder of work week remote.Relocation
No relocation provided.Base Compensation
$106,992.00 - $147,114.00 USDMost new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position.Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law.
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Consumer Journey Ownership and Development• Define and Elevate the Customer Journey: Design and continuously refine the customer journey storytelling from the lease line to the cash wrap, focusing on key moments that attract, engage, and convert. Ensure the in-store marketing experience is cohesive, strategically timed, and resonates with our team sport athlete focus.• Involvement in Go-To-Market (GTM) Process: Actively participate in the GTM process to shape seasonal in-store marketing needs and drive product storytelling, aligning in-store execution with the overarching regional strategy.Strategic and Cross-Functional Collaboration• Partnership with Cross Functional Teams: Work closely with Channel Marketing Team, Marketing Ops, Visual Merchandising, Merchants, and Channel Activation to align in-store marketing strategies with broader brand and commercial goals.• Wholesale Coordination: Collaborate with the Wholesale In-Store Marketing team on opportunities for efficiencies and to maintain consistent brand representation across all consumer touchpoints in the region, ensuring cohesive messaging and storytelling.Operational Excellence• In-Store Marketing Management: Manage all in-store marketing jobs through the job management system, coordinating closely with marketing operations, creative and production agency to meet timelines and quality standards.• Proofing and Quality Control: Own the final quality check for all marketing assets, ensuring accuracy in spelling, grammar, taglines, color, and overall branding consistency and premium delivery.• Budget Management: Oversee the in-store marketing budget, creating POs, tracking expenses, and ensuring all initiatives align with financial parameters.New Concept and Evolution of Brand House Stores• Drive Evolution of Existing Stores: Oversee the continuous improvement of Brand House stores, ensuring they remain innovative, relevant, and aligned with brand standards.• New Store Concept Rollout: Lead the rollout and evolution of new Brand House concept stores, managing every aspect from initial concept to final implementation, including necessary signage and kit documentation.Qualifications
• Creative and Strategic: Proven ability to create innovative, impactful retail experiences and think strategically while shifting to tactical execution as needed.• Full-Price Retail Expertise: Strong background in elevating full-price vertical retail environments.• Self-Starter: Proactive, independent, and capable of driving projects from concept through execution.• In-Store Marketing Knowledge: Deep understanding of in-store marketing investments and their impact on brand performance.• Business Acumen: Knowledge of retail KPIs, budget management, and data-driven decision-making.• Collaborative Communicator: Excellent interpersonal and communication skills for working across teams and conveying ideas effectively.• Passionate About Sports and Retail: A genuine interest in sports and the athlete journey, bringing relevance to all retail initiatives.Workplace Location
Location:
This individual must reside within commuting distance from our Baltimore office.Return to Work Designation:
3 days week in-office, the remainder of work week remote.Relocation
No relocation provided.Base Compensation
$106,992.00 - $147,114.00 USDMost new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position.Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law.
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