DAZN
Senior Marketing Manager
DAZN, New York, New York, us, 10261
As part of the Growth Markets Marketing team, you will focus on developing and delivering integrated marketing campaigns for a new top 4 American rightsholder on DAZN. You will need to be fluent and engaged in all facets of integrated marketing, including optimising owned & earned marketing channels within DAZN and partner eco-systems, as well as more traditional paid media campaigns to drive growth throughout the season.
This is a hybrid role based in our New York office with a minimum of 3 days a week required in the office. Periodic travel domestically or overseas may also be required.The salary range would be between $100,000-$150,000 depending on experience.
As our new Senior Marketing Manager, you’ll have the opportunity to:Delivering 360 marketing campaigns driving global reach, awareness, and acquisition for this core rightsholder – primary focus markets includes North America, Central America, LATAM, and Asia.Building and managing relationships with external channel partners.Campaign delivery including management of cross-functional execution teams (e.g. Social, Creative, Media, DAZN News, Legal, Product & Tech, Commercial).Working with key internal stakeholders to build earned media programs including PR and influencer marketingBudget management, including liaison with finance on CPA/ROAS results & forecasting.Reporting on campaign performance in weekly trading meetings and post campaign analysis.
You'll have:Minimum of 5 years’ experience in a marketing role - either agency or client side.Demonstrated hands-on experience running both on and offline marketing campaigns at scale.Have a strong understanding and experience in planning activity across owned, earned and paid channels, as well as partner marketing.Show understanding of the importance of a full funnel measurement framework.Experience in a rigorous, data-led environment with proven ability to drive results.Excellent attention to detail.Strong written and oral communication skills.Interest in sports and/or the media & OTT landscape.Bachelor degree (or equivalent) education in related subjectThe ability to adapt to a changing business needs in a fast-paced entrepreneurial environment
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This is a hybrid role based in our New York office with a minimum of 3 days a week required in the office. Periodic travel domestically or overseas may also be required.The salary range would be between $100,000-$150,000 depending on experience.
As our new Senior Marketing Manager, you’ll have the opportunity to:Delivering 360 marketing campaigns driving global reach, awareness, and acquisition for this core rightsholder – primary focus markets includes North America, Central America, LATAM, and Asia.Building and managing relationships with external channel partners.Campaign delivery including management of cross-functional execution teams (e.g. Social, Creative, Media, DAZN News, Legal, Product & Tech, Commercial).Working with key internal stakeholders to build earned media programs including PR and influencer marketingBudget management, including liaison with finance on CPA/ROAS results & forecasting.Reporting on campaign performance in weekly trading meetings and post campaign analysis.
You'll have:Minimum of 5 years’ experience in a marketing role - either agency or client side.Demonstrated hands-on experience running both on and offline marketing campaigns at scale.Have a strong understanding and experience in planning activity across owned, earned and paid channels, as well as partner marketing.Show understanding of the importance of a full funnel measurement framework.Experience in a rigorous, data-led environment with proven ability to drive results.Excellent attention to detail.Strong written and oral communication skills.Interest in sports and/or the media & OTT landscape.Bachelor degree (or equivalent) education in related subjectThe ability to adapt to a changing business needs in a fast-paced entrepreneurial environment
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