HelloFresh
Director - Media Planning, Strategy & Portfolio Planning
HelloFresh, New York, New York, us, 10261
We are looking for a world-class, strategically minded, results focused individual who sets the agenda at all levels and brings a track record of success across brand activations, offline, online and partnerships. As the
Director Media Planning, Strategy & Portfolio Planning
you will oversee the media strategy and planning for all brands with an omni-channel focus owning a substantial budget to orchestrate repeatable and scalable results across all ATL channels (digital & linear TV, Video, OOH, Print, Radio, Podcasts) and work closely with the online marketing teams to optimize our integrated marketing mix further. Reporting to our
Vice President of Brand and Creative Marketing
you will spearhead both strategy and execution to optimize a large marketing budget against defined ROI/ROAS and Brand goals.
Our ideal candidate will have a strong track record in planning ATL portfolios, media planning and buying. They will have a track record in building and managing high performing teams and accelerate in a matrix environment managing teams and internal stakeholder relationships being based in different locations across North America. The ideal candidate has in-depth understanding of the measurement of ATL on key brand metrics (e.g. TOMA, consideration, purchase intent and selected image dimensions) and ROI/ROAS. They are experienced in working with Analytics and Data Science Teams to improve our ROI/ROAS measurement in the ATL space (MMM, set top box measurement, etc). This is a high performance/high impact senior leadership role.You will...
Be a thought leader and expert in Media Planning and Media BuyingBuild our future ATL Media Strategy across our portfolio of brands for North AmericaWrite portfolio plans on how our media and campaign strategy can be executed best across ATL channels to achieve the maximum impact on brand metrics and ROI/ROASBuild, lead, and develop a team of highly-capable media buyers and planners, while contributing to our authentic, inclusive, and performance-driven cultureUtilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channelsBring our measurement capability of ATL advertising to the next level by adopting the media strategy to improve measurement in partnership with our Analytics and Data Science teamsLead and guide translation of brand goals to the brand strategy and activation teams, and media partnersOwn campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementalityYou are...Innovative & Solutions oriented - developing new ways of approaching complex problems, and proactively seeking input from peers and leaders in problem solvingAble to cultivate high-performing teams and exhibit a willingness to immerse oneself in intricate details without hesitationAble to collaborate across multiple teams, working in fast-paced and matrixed organizationProactive and find enjoyment in generating fresh ideas, while also possessing the capability to articulate the rationale behind themEager to test, learn and innovate in the ATL spaceYou have...A Bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial roleStrong analytical skills - able to use data to optimize day-to-day performance and run split testing campaignsStrong written and verbal communication skillsThe ability to write concise, clear and data driven strategies in a narrative format (no slides)15+ years of experience directly managing marketing campaigns at $100M+ annual budget levelExperience on the media agency side plus at least 2 years of experience on the client side in an ecommerce environmentA strong understanding of advertising, targeting and marketing technology in the ATL spaceA deep understanding of testing approaches (e.g. geo/match market tests in the TV space)Experience with analytical models such as an MMM and understand the limitations of them, possessing the ability to help our data science team improve these models further in the ATL spaceYou'll get...Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on roleGenerous PTO, including sabbatical, and parental leave of up to 16 weeksComprehensive health and wellness benefits with options at $0 monthly, effective first day of employmentTuition reimbursement for continuing educationUp to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$143,500-$205,000 USD
Director Media Planning, Strategy & Portfolio Planning
you will oversee the media strategy and planning for all brands with an omni-channel focus owning a substantial budget to orchestrate repeatable and scalable results across all ATL channels (digital & linear TV, Video, OOH, Print, Radio, Podcasts) and work closely with the online marketing teams to optimize our integrated marketing mix further. Reporting to our
Vice President of Brand and Creative Marketing
you will spearhead both strategy and execution to optimize a large marketing budget against defined ROI/ROAS and Brand goals.
Our ideal candidate will have a strong track record in planning ATL portfolios, media planning and buying. They will have a track record in building and managing high performing teams and accelerate in a matrix environment managing teams and internal stakeholder relationships being based in different locations across North America. The ideal candidate has in-depth understanding of the measurement of ATL on key brand metrics (e.g. TOMA, consideration, purchase intent and selected image dimensions) and ROI/ROAS. They are experienced in working with Analytics and Data Science Teams to improve our ROI/ROAS measurement in the ATL space (MMM, set top box measurement, etc). This is a high performance/high impact senior leadership role.You will...
Be a thought leader and expert in Media Planning and Media BuyingBuild our future ATL Media Strategy across our portfolio of brands for North AmericaWrite portfolio plans on how our media and campaign strategy can be executed best across ATL channels to achieve the maximum impact on brand metrics and ROI/ROASBuild, lead, and develop a team of highly-capable media buyers and planners, while contributing to our authentic, inclusive, and performance-driven cultureUtilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channelsBring our measurement capability of ATL advertising to the next level by adopting the media strategy to improve measurement in partnership with our Analytics and Data Science teamsLead and guide translation of brand goals to the brand strategy and activation teams, and media partnersOwn campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementalityYou are...Innovative & Solutions oriented - developing new ways of approaching complex problems, and proactively seeking input from peers and leaders in problem solvingAble to cultivate high-performing teams and exhibit a willingness to immerse oneself in intricate details without hesitationAble to collaborate across multiple teams, working in fast-paced and matrixed organizationProactive and find enjoyment in generating fresh ideas, while also possessing the capability to articulate the rationale behind themEager to test, learn and innovate in the ATL spaceYou have...A Bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial roleStrong analytical skills - able to use data to optimize day-to-day performance and run split testing campaignsStrong written and verbal communication skillsThe ability to write concise, clear and data driven strategies in a narrative format (no slides)15+ years of experience directly managing marketing campaigns at $100M+ annual budget levelExperience on the media agency side plus at least 2 years of experience on the client side in an ecommerce environmentA strong understanding of advertising, targeting and marketing technology in the ATL spaceA deep understanding of testing approaches (e.g. geo/match market tests in the TV space)Experience with analytical models such as an MMM and understand the limitations of them, possessing the ability to help our data science team improve these models further in the ATL spaceYou'll get...Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on roleGenerous PTO, including sabbatical, and parental leave of up to 16 weeksComprehensive health and wellness benefits with options at $0 monthly, effective first day of employmentTuition reimbursement for continuing educationUp to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$143,500-$205,000 USD