Verizon
Senior Product Marketing Manager
Verizon, Richmond, Virginia, United States,
When you join VerizonYou want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
What you’ll be doing…You will join a team of highly skilled product marketers to design holistic strategies for our Family Product Portfolio. You will be responsible for identifying opportunities, developing in-marketing strategy, marketing campaign planning, and overseeing end-to-end implementation to achieve revenue growth within the consumer organization.
Successful candidates possess a forward-thinking mindset. Analytical capabilities and an eye for emerging trends are essential to develop the strategies that generate demand, drive growth, & increase product revenue.
In this role, you will work cross functionally with the product development team and other marketers to create robust marketing plans, tailored to unique audiences.
Responsibilities:
Strategic Leadership: Develop clear marketing strategies and robust marketing plans for our suite of Mobile connected devices within our Family product portfolio.
Data and Insights: Analyze program performance and leverage customer insights to optimize existing programs and drive new strategies for revenue growth.
Segment Marketing: Curate compelling narratives that showcase the value of our Family products to high opportunity, nuanced audiences.
Market Analysis: Understand the rapidly changing marketplace and emerging trends to develop plans and messaging to drive product adoption and optimize ROI.
Budget Management: Understand the business case for products, manages the marketing budget campaign initiatives, tracks performance and ensures efficient allocation of resources and monitors marketing expenses.
Lead Campaign Development: Design overarching Marketing roadmaps and campaigns; manage KPIs and reporting readouts, highlighting key trends and results.
Inter-Organization Ways of Working: Collaborate with Integrated Marketing, Sales, Digital, Go-To-Market, and Learning & Development teams on all aspects of training, launch elements, and internal/external communications.
Cross-Functional Leadership: Partner with relevant teams to implement and maintain marketing initiatives, setting us apart from our competition.
Adaptability: Demonstrate flexibility and nimbleness to adapt to evolving business needs and priorities.
What we’re looking for….
You are a visionary and you are passionate about connecting people with solutions that streamline their daily lives. You have a product marketing and/or product management background. You are passionate about driving customer behavior through creativity, collaboration, and rapid execution. As an engaging storyteller, your pursuit of innovative and effective influence drives our in-market narrative.
You’ll need to have:
A Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Even better if you have one or more of the following:
Master’s degree – more impressive if you have an MBA.
Experience writing marketing requirements and briefs.
Experience in cross-functional management and operating in a multi-stakeholder environment, managing multiple projects and priorities at once.
Analytical and problem solving skills.
Ability to use creative thinking in a fast paced, results-driven environment.
Financial Acumen.
Digital experience and an understanding of trends and key business drivers.
Strong verbal and written communication skills.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours
40
Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $131,000.00 and $243,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
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What you’ll be doing…You will join a team of highly skilled product marketers to design holistic strategies for our Family Product Portfolio. You will be responsible for identifying opportunities, developing in-marketing strategy, marketing campaign planning, and overseeing end-to-end implementation to achieve revenue growth within the consumer organization.
Successful candidates possess a forward-thinking mindset. Analytical capabilities and an eye for emerging trends are essential to develop the strategies that generate demand, drive growth, & increase product revenue.
In this role, you will work cross functionally with the product development team and other marketers to create robust marketing plans, tailored to unique audiences.
Responsibilities:
Strategic Leadership: Develop clear marketing strategies and robust marketing plans for our suite of Mobile connected devices within our Family product portfolio.
Data and Insights: Analyze program performance and leverage customer insights to optimize existing programs and drive new strategies for revenue growth.
Segment Marketing: Curate compelling narratives that showcase the value of our Family products to high opportunity, nuanced audiences.
Market Analysis: Understand the rapidly changing marketplace and emerging trends to develop plans and messaging to drive product adoption and optimize ROI.
Budget Management: Understand the business case for products, manages the marketing budget campaign initiatives, tracks performance and ensures efficient allocation of resources and monitors marketing expenses.
Lead Campaign Development: Design overarching Marketing roadmaps and campaigns; manage KPIs and reporting readouts, highlighting key trends and results.
Inter-Organization Ways of Working: Collaborate with Integrated Marketing, Sales, Digital, Go-To-Market, and Learning & Development teams on all aspects of training, launch elements, and internal/external communications.
Cross-Functional Leadership: Partner with relevant teams to implement and maintain marketing initiatives, setting us apart from our competition.
Adaptability: Demonstrate flexibility and nimbleness to adapt to evolving business needs and priorities.
What we’re looking for….
You are a visionary and you are passionate about connecting people with solutions that streamline their daily lives. You have a product marketing and/or product management background. You are passionate about driving customer behavior through creativity, collaboration, and rapid execution. As an engaging storyteller, your pursuit of innovative and effective influence drives our in-market narrative.
You’ll need to have:
A Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Even better if you have one or more of the following:
Master’s degree – more impressive if you have an MBA.
Experience writing marketing requirements and briefs.
Experience in cross-functional management and operating in a multi-stakeholder environment, managing multiple projects and priorities at once.
Analytical and problem solving skills.
Ability to use creative thinking in a fast paced, results-driven environment.
Financial Acumen.
Digital experience and an understanding of trends and key business drivers.
Strong verbal and written communication skills.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours
40
Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $131,000.00 and $243,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
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