Brooks Sports Inc
Manager, CRM
Brooks Sports Inc, Seattle, Washington, us, 98127
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
Runner First
: We act in the best interest of the runner.
Word is Bond
: We do what we say we’ll do.
Champion Heart
: We give our all in everything we do.
There is no “I” in Run
: We stay generous with our humanity.
Keep Moving
: We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
As the Manager, Customer Relationship Marketing (CRM), you will be responsible for the development of one-to-one digital relationships with runners, growing retention, building engagement with Brooks, and developing runner profiles of our customers. Through the leadership and management of our email marketing, SMS, data collection, and integrated marketing partnerships, you will deliver a personal running partner experience through relevant, timely, and personalized touchpoints that connect and build relationships with runners to inspire them to trust, love, buy, and rave about the Brooks brand.
You will drive the Brooks Running business and engagement through our dynamic email and SMS marketing program and other CRM programs. You will manage the execution of the customer relationship marketing strategy and influence the digital touchpoints to grow retention and engagement to the brand. You will lead and manage the CRM team to ensure seamless execution of department programs and initiatives.
Responsibilities:
Oversee the Brooks Running email and SMS marketing strategy, email and SMS execution, content, deliverability, and performance.
Be accountable for email and SMS marketing performance and how it aligns with the overall CRM strategy.
Deliver email and SMS revenue goals and manage email and SMS marketing programs and scale to expected growth.
Build email and SMS content strategy that balances My Gear, My Run, and Run Community content that can drive runner engagement with commerce-related messaging.
Operationalize hyper-local email and SMS marketing to drive business to our local retailers at scale.
Leverage customer data to inform the creation of CRM tactics, generate profitability, and drive traffic and conversion.
Determine KPIs and build reporting to understand the value of email and SMS subscribers.
Lead the email and SMS program to support our customer service operations and other needs of the company.
Partner with Digital Products to manage, update, and maintain transactional emails and SMS.
Lead the cross-functional team to increase email and SMS subscribers across digital and physical runner touchpoints.
Deliver on email and SMS personalization using 1st party data and CDP predictive modeling.
Develop and execute strategies to connect and engage with runners between purchase cycles.
Execute and deliver on projects centered around 1st party data and retention.
Increase brand engagement among our “known” runners.
Deliver against multiple KPIs for the brand including revenue, traffic, retention rate, email open rate, and email click rate.
Manage and support the career development of direct reports.
Be responsible for SMS, chatbot, AI, and other relationship marketing technologies.
Qualifications:
Bachelor’s degree required, with a focus in marketing or business preferred.
7+ years’ experience in relationship, digital, email marketing required.
3+ years management experience preferred.
Familiarity with email service providers (ESP) and SMS gateway providers.
Strong understanding of direct to runner strategies and digital marketing.
Knowledge of digital marketing and ecommerce best practices preferred.
Extreme passion for the customer and with an always-on customer-first mindset.
Experience with Adobe Analytics or Google Analytics a plus.
Skilled at providing creative art direction and writing copy for emails.
Experience in developing segmentation, automation, and lead gen strategies.
Keen attention to detail in planning, organization, and execution of tasks.
Self-starter, responsible, and able to own production level projects.
Excellent interpersonal skills that inspire and build trust.
Creative genius that can think out of the box to build engaging customer activations.
Demonstration of innovation and initiative.
Embraces and lives the Brooks values!
Compensation:
The pay range for this position, based out of the Brooks Seattle HQ, is $108,403 - $162,605 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Other:
Brooks is proud to offer a robust benefits package to our employees and their families!
Benefits : including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
Paid Time Off : Brooks offers generous time off including up to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
Bonus : in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
Perks : including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
Location : You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer.
#J-18808-Ljbffr
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
Runner First
: We act in the best interest of the runner.
Word is Bond
: We do what we say we’ll do.
Champion Heart
: We give our all in everything we do.
There is no “I” in Run
: We stay generous with our humanity.
Keep Moving
: We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
As the Manager, Customer Relationship Marketing (CRM), you will be responsible for the development of one-to-one digital relationships with runners, growing retention, building engagement with Brooks, and developing runner profiles of our customers. Through the leadership and management of our email marketing, SMS, data collection, and integrated marketing partnerships, you will deliver a personal running partner experience through relevant, timely, and personalized touchpoints that connect and build relationships with runners to inspire them to trust, love, buy, and rave about the Brooks brand.
You will drive the Brooks Running business and engagement through our dynamic email and SMS marketing program and other CRM programs. You will manage the execution of the customer relationship marketing strategy and influence the digital touchpoints to grow retention and engagement to the brand. You will lead and manage the CRM team to ensure seamless execution of department programs and initiatives.
Responsibilities:
Oversee the Brooks Running email and SMS marketing strategy, email and SMS execution, content, deliverability, and performance.
Be accountable for email and SMS marketing performance and how it aligns with the overall CRM strategy.
Deliver email and SMS revenue goals and manage email and SMS marketing programs and scale to expected growth.
Build email and SMS content strategy that balances My Gear, My Run, and Run Community content that can drive runner engagement with commerce-related messaging.
Operationalize hyper-local email and SMS marketing to drive business to our local retailers at scale.
Leverage customer data to inform the creation of CRM tactics, generate profitability, and drive traffic and conversion.
Determine KPIs and build reporting to understand the value of email and SMS subscribers.
Lead the email and SMS program to support our customer service operations and other needs of the company.
Partner with Digital Products to manage, update, and maintain transactional emails and SMS.
Lead the cross-functional team to increase email and SMS subscribers across digital and physical runner touchpoints.
Deliver on email and SMS personalization using 1st party data and CDP predictive modeling.
Develop and execute strategies to connect and engage with runners between purchase cycles.
Execute and deliver on projects centered around 1st party data and retention.
Increase brand engagement among our “known” runners.
Deliver against multiple KPIs for the brand including revenue, traffic, retention rate, email open rate, and email click rate.
Manage and support the career development of direct reports.
Be responsible for SMS, chatbot, AI, and other relationship marketing technologies.
Qualifications:
Bachelor’s degree required, with a focus in marketing or business preferred.
7+ years’ experience in relationship, digital, email marketing required.
3+ years management experience preferred.
Familiarity with email service providers (ESP) and SMS gateway providers.
Strong understanding of direct to runner strategies and digital marketing.
Knowledge of digital marketing and ecommerce best practices preferred.
Extreme passion for the customer and with an always-on customer-first mindset.
Experience with Adobe Analytics or Google Analytics a plus.
Skilled at providing creative art direction and writing copy for emails.
Experience in developing segmentation, automation, and lead gen strategies.
Keen attention to detail in planning, organization, and execution of tasks.
Self-starter, responsible, and able to own production level projects.
Excellent interpersonal skills that inspire and build trust.
Creative genius that can think out of the box to build engaging customer activations.
Demonstration of innovation and initiative.
Embraces and lives the Brooks values!
Compensation:
The pay range for this position, based out of the Brooks Seattle HQ, is $108,403 - $162,605 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Other:
Brooks is proud to offer a robust benefits package to our employees and their families!
Benefits : including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
Paid Time Off : Brooks offers generous time off including up to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
Bonus : in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
Perks : including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
Location : You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer.
#J-18808-Ljbffr