Allergan
(Associate) Director, Consumer Activation
Allergan, Lincoln, Nebraska, United States, 68511
Company DescriptionAt Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit
https://global.allerganaesthetics.com/ . Follow Allergan Aesthetics on LinkedIn.Job DescriptionDigital consumer education and engagement is getting more and more critical for medical aesthetics brands to build brand aspiration and clinics' willingness to promote AA brands.We are looking for a
director level consumer marketing expert
who has sharp insights in marketing dynamics and consumer trends, strong strategic thinking on business solutions & brand positioning, and excellent cross-function collaboration and resource integration skills, strong FMCG marketing background (preferably from top FMCG companies like P&G, L'Oreal, etc.) and marketing expertise in social media content marketing (Redbook or Douyin).He/she will take charge of defining overarching consumer activation strategy for AA portfolio brands (Botox, Juvederm, CoolSculpting, and SkinMedia), ensuring effective & efficient media planning and execution, pushing for innovation on consumer marketing & customer collaboration, and mobilizing internal resources to achieve our business goal.KEY DUTIES AND RESPONSIBILITIES:Strong strategic thinking (30%)
– sharp insights in marketing dynamics and consumer trends, and solid consumer activation strategy for AA portfolio brands (Botox, Juvederm, CoolSculpting, and SkinMedia).Excellent execution (20%)
– ensure effective & efficient media planning and execution to protect AA brand leadership.Innovation at speed (20%)
– stay sensitive to market opportunities and be able to drive meaningful innovation in consumer activation by partnering with internal cross-functions (brand teams, AMI, ADI) and external customers, HCPs & KOLs.Influence (10%)
– have the ability to work under pressure and influence management & peers to achieve our business goal.Mature management skill (20%)
– experience in managing larger teams (at least 10 HCs), ability to set up clear business goals, effectively allocate tasks, and inspire the team with confidence & leadership.QualificationsBachelor’s degree required.Minimum 10-15 years in marketing experience (brand marketing, digital marketing, advertising, etc.).Experienced team leader to drive results.Experienced in planning and developing consumer activities.Experienced in traditional business module transformation to digital marketing.Process and project management skills.Good negotiation and communication skills, team spirit, and a can-do attitude.Fluent in Chinese and English, both verbal and written.Additional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.US & Puerto Rico only - to learn more, visit
https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html .US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html
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https://global.allerganaesthetics.com/ . Follow Allergan Aesthetics on LinkedIn.Job DescriptionDigital consumer education and engagement is getting more and more critical for medical aesthetics brands to build brand aspiration and clinics' willingness to promote AA brands.We are looking for a
director level consumer marketing expert
who has sharp insights in marketing dynamics and consumer trends, strong strategic thinking on business solutions & brand positioning, and excellent cross-function collaboration and resource integration skills, strong FMCG marketing background (preferably from top FMCG companies like P&G, L'Oreal, etc.) and marketing expertise in social media content marketing (Redbook or Douyin).He/she will take charge of defining overarching consumer activation strategy for AA portfolio brands (Botox, Juvederm, CoolSculpting, and SkinMedia), ensuring effective & efficient media planning and execution, pushing for innovation on consumer marketing & customer collaboration, and mobilizing internal resources to achieve our business goal.KEY DUTIES AND RESPONSIBILITIES:Strong strategic thinking (30%)
– sharp insights in marketing dynamics and consumer trends, and solid consumer activation strategy for AA portfolio brands (Botox, Juvederm, CoolSculpting, and SkinMedia).Excellent execution (20%)
– ensure effective & efficient media planning and execution to protect AA brand leadership.Innovation at speed (20%)
– stay sensitive to market opportunities and be able to drive meaningful innovation in consumer activation by partnering with internal cross-functions (brand teams, AMI, ADI) and external customers, HCPs & KOLs.Influence (10%)
– have the ability to work under pressure and influence management & peers to achieve our business goal.Mature management skill (20%)
– experience in managing larger teams (at least 10 HCs), ability to set up clear business goals, effectively allocate tasks, and inspire the team with confidence & leadership.QualificationsBachelor’s degree required.Minimum 10-15 years in marketing experience (brand marketing, digital marketing, advertising, etc.).Experienced team leader to drive results.Experienced in planning and developing consumer activities.Experienced in traditional business module transformation to digital marketing.Process and project management skills.Good negotiation and communication skills, team spirit, and a can-do attitude.Fluent in Chinese and English, both verbal and written.Additional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.US & Puerto Rico only - to learn more, visit
https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html .US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html
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