GroupM
Manager, Business Intelligence
GroupM, New York, New York, us, 10261
Openmind is a bespoke team within GroupM, made up of best-in-class digital, offline and integrated media experts who work together for Nestlé. At OPENMIND, we feature our Pervasive Performance model to drive revenue and long-term value for our clients. Pervasive Performance is rooted in the belief that Brand and Performance are inextricably linked.
Role Summary & Impact
In this role, you will partner closely with the client, internal Planning, and Investment teams to develop a cross-media measurement strategy and support the Associate Director lead on the business.
Key ResponsibilitiesPrimary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies and ensuring all reporting, data quality, measurement frameworks etc. are completed on time.Proficient with primary buying and ad-serving tools.Design and manage research projects (Upwave, Lucid).Evaluate vendors, technologies, and new advertising opportunities.Solid knowledge of tools and systems (primarily econometric and data governance focused).Support advanced analytic requests alongside the modeling team, support the strategic vision of the client.
RequirementsBachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; OR equivalent professional work experience.Experience in the CPG space preferred.Strong analytic and problem-solving skills.Excellent written, oral, and presentation communication abilities.Ability to foster collaborative relationships with other cross-functional teams.Ability to manage and prioritize competing projects and deliverables.Experience with a variety of the following tools and platforms preferred:Data Visualization – Tableau, DOMO.Web Analytics - Google Analytics, Adobe Analytics AdServers experience.Syndicated Measurement: Nielsen, comScore, DoubleVerify.Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata.Familiarity with SQL preferred; R and Python a PLUS.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to
carmen.serrano@groupm.com
or call (212) 297-8507 and let us know the nature of your request and your contact information.#J-18808-Ljbffr
Role Summary & Impact
In this role, you will partner closely with the client, internal Planning, and Investment teams to develop a cross-media measurement strategy and support the Associate Director lead on the business.
Key ResponsibilitiesPrimary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies and ensuring all reporting, data quality, measurement frameworks etc. are completed on time.Proficient with primary buying and ad-serving tools.Design and manage research projects (Upwave, Lucid).Evaluate vendors, technologies, and new advertising opportunities.Solid knowledge of tools and systems (primarily econometric and data governance focused).Support advanced analytic requests alongside the modeling team, support the strategic vision of the client.
RequirementsBachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; OR equivalent professional work experience.Experience in the CPG space preferred.Strong analytic and problem-solving skills.Excellent written, oral, and presentation communication abilities.Ability to foster collaborative relationships with other cross-functional teams.Ability to manage and prioritize competing projects and deliverables.Experience with a variety of the following tools and platforms preferred:Data Visualization – Tableau, DOMO.Web Analytics - Google Analytics, Adobe Analytics AdServers experience.Syndicated Measurement: Nielsen, comScore, DoubleVerify.Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata.Familiarity with SQL preferred; R and Python a PLUS.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to
carmen.serrano@groupm.com
or call (212) 297-8507 and let us know the nature of your request and your contact information.#J-18808-Ljbffr