Accenture
Digital Marketing Strategy Manager
Accenture, Minneapolis, Minnesota, United States, 55400
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 733,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at
www.accenture.com .We Are:Digital Commerce Operations is the global managed services arm of Accenture Song’s Commerce Practice. We transform and manage the E2E digital sales cycle by optimizing, evolving and scaling the buying and selling process for clients and their consumers (DTC/B2B/B2C/B2B2C) through human-driven and digitally enabled activities enabling profitable and scalable growth. Advance your career in a fast-accelerating consumer brand agency that is defining the future of connected Commerce. We grow and optimize world-class brands across all channels of commerce, wherever those brands are in their journey. We deliver results by leveraging research, data, analytics, strategy, creative, industry-leading expertise, and flawless execution.You Are:As a Digital Marketing Strategy leader, you will design and implement strategies that impact all aspects of Accenture’s end-to-end Retail Media offering. This would include partnering and consulting with Retailers and Brand Manufacturers. Across the Retail Media ecosystem (channels, platforms, service providers, tech stack), you have deep knowledge and understanding of this space. You know how to consolidate thought leadership, insights, trends into a consolidated point-of-view and can deliver that perspective to top tier clients.The Work:Primarily responsible for leading retail media go-to-market strategies, building custom solutions that solve client challenges, and consulting with high profile clients.Be the resident expert on all retail media networks maintaining platform certifications and staying up to date on industry trends.Contribute to and support established best practice delivery optimization processes, client communication, and more.Multi-task and manage multiple client accounts seamlessly with tight timelines and work cadence.Stay up-to-speed on the most recent updates for impactful platforms and technologies and their implications for clients (policies, insights, restrictions) and performance (tracking).Provide data analysis of campaign performance metrics to develop optimization approach to improve campaigns with different buying models and optimization techniques.Keep key stakeholders, including clients and account teams, updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.Research the latest digital media content trends and stay up-to-date with the landscape. Provide thoughtful Point of Views (POVs) to internal media teams.Explore client advertising opportunities in other e-commerce advertising platforms such as Amazon DSP and Target.com, as well as conventional DSPs such as The Trade Desk & StackAdapt.
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www.accenture.com .We Are:Digital Commerce Operations is the global managed services arm of Accenture Song’s Commerce Practice. We transform and manage the E2E digital sales cycle by optimizing, evolving and scaling the buying and selling process for clients and their consumers (DTC/B2B/B2C/B2B2C) through human-driven and digitally enabled activities enabling profitable and scalable growth. Advance your career in a fast-accelerating consumer brand agency that is defining the future of connected Commerce. We grow and optimize world-class brands across all channels of commerce, wherever those brands are in their journey. We deliver results by leveraging research, data, analytics, strategy, creative, industry-leading expertise, and flawless execution.You Are:As a Digital Marketing Strategy leader, you will design and implement strategies that impact all aspects of Accenture’s end-to-end Retail Media offering. This would include partnering and consulting with Retailers and Brand Manufacturers. Across the Retail Media ecosystem (channels, platforms, service providers, tech stack), you have deep knowledge and understanding of this space. You know how to consolidate thought leadership, insights, trends into a consolidated point-of-view and can deliver that perspective to top tier clients.The Work:Primarily responsible for leading retail media go-to-market strategies, building custom solutions that solve client challenges, and consulting with high profile clients.Be the resident expert on all retail media networks maintaining platform certifications and staying up to date on industry trends.Contribute to and support established best practice delivery optimization processes, client communication, and more.Multi-task and manage multiple client accounts seamlessly with tight timelines and work cadence.Stay up-to-speed on the most recent updates for impactful platforms and technologies and their implications for clients (policies, insights, restrictions) and performance (tracking).Provide data analysis of campaign performance metrics to develop optimization approach to improve campaigns with different buying models and optimization techniques.Keep key stakeholders, including clients and account teams, updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.Research the latest digital media content trends and stay up-to-date with the landscape. Provide thoughtful Point of Views (POVs) to internal media teams.Explore client advertising opportunities in other e-commerce advertising platforms such as Amazon DSP and Target.com, as well as conventional DSPs such as The Trade Desk & StackAdapt.
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