Zippo Manufacturing Company
Senior Manager, Marketing Technology
Zippo Manufacturing Company, Bradford, Pennsylvania, United States, 16701
PRIMARY FUNCTION:The Senior Manager, Marketing Technology will lead the continuous evolution of the Zippo Manufacturing and WR Case & Sons Cutlery brands’ marketing technology, including the stack, emerging technologies, vendor relationships and contract negotiations, and enable delivery of highly personalized content at scale to increase conversion throughout the marketing funnel. The Senior Manager, Marketing Technology will be responsible for the optimization of all owned websites, ongoing UX and UI improvements, development of new sites, and for consulting with international distributors and subsidiaries on global owned ecommerce sites. As a subject-matter expert of MarTech solutions, the Senior Manager, Marketing Technology will be the point person on the Marketing department’s business relationships with third-party marketing technology, as well as the partnerships between the Marketing department and other Zippo and Case departments related to Marketing Technology. Reporting to the Associate Vice President of Marketing Operations and Pricing Optimization, the Sr. Manager, Marketing Technology is a key role that requires commitment to ongoing development in the areas of strategic vision, technical expertise, project management, basic programming knowledge, leadership and cross functional communication. The Senior Manager, Marketing Technology will lead a team and work closely with Brand, Ecommerce, Creative Services, Accounting, I.T. and Operations.
PRIMARY DUTIES:
Digital Strategist: Develop owned eCommerce strategies that support the brand and organizational goals and objectives.
Identify technology to advance digital marketing, email marketing, and SMS reach, including audience segmentation, journey implementation, and content automation.
Serve as a subject matter expert on marketing technology solutions, vendors, and use cases. Evaluate, propose, and implement appropriate digital technologies and tools to support the organization’s digital objectives working closely with Marketing, IT, and Legal teams. Stay informed of industry trends and emerging technologies and assess their potential applications / impacts.
Lead cross-functional projects related to digital initiatives ensuring exceptional communication, visibility and collaboration, while partnering with IT for Martech solution development.
Drive consumer experience enhancements across multiple touchpoints using data analytics and consumer insights to optimize user journeys, increase consumer engagement and conversion, and to drive lifetime value of targeted consumer profiles.
Drive UX and UI improvements on all websites within the Zippo Family of Brands to optimize flow of individual sessions and continuously improve site performance. Ensure compliance of all laws including ADA compliance. Support the sales team with optimization strategies to maximize ecomm success.
Coordinate with Legal and IT departments to ensure consumer data privacy regulations are adhered to on all US owned ecomm sites.
Lead the Global Web Manager in efforts to harmonize Zippo-branded global ecommerce sites while maintaining brand compliance and guidelines outlined in the distributor and subsidiary contracts. Also ensure that content and promotions are properly displayed on sites to ensure visibility.
Annually review and revise strategies to align with budget realities and meet business objectives. Ensure timely processing of vendor payments, ensure deliverables are met, and negotiate payments and payment terms.
Manage the renewal and lapse of all Zippo, Case, and Northern Lights domains. Register new domains and process transfer of domains when needed. Maintain a consistent domain naming strategy that follows best practices.
Further develop data-driven culture and decision making within digital team. Ensure data governance and security practices are understood to ensure compliance and protect sensitive information.
Act as brand ambassador for the Company, representing within the digital industry.
Stay up to date on current ecommerce trends and insights.
Act as key administrator of the Shopify websites. Stay up to date on Shopify improvements and product offerings that are applicable to internal websites to keep them updated to best practices.
EDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS:
Bachelor’s degree in Marketing, Computer Science, Business Administration, Digital Marketing, or related field. Advanced degree or relevant certifications are a plus.
7+ years of experience in increasing roles of responsibility in digital marketing. Proven record of driving digital transformation and implementing digital strategies.
Strong understanding of digital technologies, platforms, and trends.
Significant experience negotiating and managing vendor contracts.
In-depth knowledge of digital marketing techniques and execution, including SEO, SEM, social media, email marketing, content marketing and online advertising.
Strong understanding of data governance and security practices.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively at all levels of the organization.
Proven track record of driving business growth and achieving results through digital initiatives.
A passion for innovation, technology, and staying updated on industry trends.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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PRIMARY DUTIES:
Digital Strategist: Develop owned eCommerce strategies that support the brand and organizational goals and objectives.
Identify technology to advance digital marketing, email marketing, and SMS reach, including audience segmentation, journey implementation, and content automation.
Serve as a subject matter expert on marketing technology solutions, vendors, and use cases. Evaluate, propose, and implement appropriate digital technologies and tools to support the organization’s digital objectives working closely with Marketing, IT, and Legal teams. Stay informed of industry trends and emerging technologies and assess their potential applications / impacts.
Lead cross-functional projects related to digital initiatives ensuring exceptional communication, visibility and collaboration, while partnering with IT for Martech solution development.
Drive consumer experience enhancements across multiple touchpoints using data analytics and consumer insights to optimize user journeys, increase consumer engagement and conversion, and to drive lifetime value of targeted consumer profiles.
Drive UX and UI improvements on all websites within the Zippo Family of Brands to optimize flow of individual sessions and continuously improve site performance. Ensure compliance of all laws including ADA compliance. Support the sales team with optimization strategies to maximize ecomm success.
Coordinate with Legal and IT departments to ensure consumer data privacy regulations are adhered to on all US owned ecomm sites.
Lead the Global Web Manager in efforts to harmonize Zippo-branded global ecommerce sites while maintaining brand compliance and guidelines outlined in the distributor and subsidiary contracts. Also ensure that content and promotions are properly displayed on sites to ensure visibility.
Annually review and revise strategies to align with budget realities and meet business objectives. Ensure timely processing of vendor payments, ensure deliverables are met, and negotiate payments and payment terms.
Manage the renewal and lapse of all Zippo, Case, and Northern Lights domains. Register new domains and process transfer of domains when needed. Maintain a consistent domain naming strategy that follows best practices.
Further develop data-driven culture and decision making within digital team. Ensure data governance and security practices are understood to ensure compliance and protect sensitive information.
Act as brand ambassador for the Company, representing within the digital industry.
Stay up to date on current ecommerce trends and insights.
Act as key administrator of the Shopify websites. Stay up to date on Shopify improvements and product offerings that are applicable to internal websites to keep them updated to best practices.
EDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS:
Bachelor’s degree in Marketing, Computer Science, Business Administration, Digital Marketing, or related field. Advanced degree or relevant certifications are a plus.
7+ years of experience in increasing roles of responsibility in digital marketing. Proven record of driving digital transformation and implementing digital strategies.
Strong understanding of digital technologies, platforms, and trends.
Significant experience negotiating and managing vendor contracts.
In-depth knowledge of digital marketing techniques and execution, including SEO, SEM, social media, email marketing, content marketing and online advertising.
Strong understanding of data governance and security practices.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively at all levels of the organization.
Proven track record of driving business growth and achieving results through digital initiatives.
A passion for innovation, technology, and staying updated on industry trends.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
#J-18808-Ljbffr