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Premier Protein

VP, Sales Strategy & Category Leadership

Premier Protein, Emeryville, California, United States, 94608


Business Unit Overview

Here's what all the hype is about: Premier Nutrition Company (PNC) is one of the fastest-growing companies in the convenient nutrition space showing clear leadership in the category of protein shakes and protein powders. We make the brands Premier Protein, Dymatize, and PowerBar, which is sold internationally, and we are part of our holding company, BellRing Brands (NYSE: BRBR).We have a simple, yet powerful, formula for our success, which we’ve been nailing for over 15 years. We start off with an organization powered by our company purpose—Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees who are consistently mastering new skills deliver amazing business results. And winning companies with amazing people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture.We don’t mind sharing our formula since, as people who we believe in the power of changing lives with good energy, we think the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives—alongside some truly amazing colleagues. Why don’t more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead trusting them to make the right decisions. The results of our vibrant culture speaks for themselves: We were certified as a Great Place to Work for the 8th year-running in 2024. And we currently rank #2 on Fortune Magazine’s Best Workplaces in our category, and in the top 12 for each of the last 5 years.We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, month-long cultural and diversity celebrations, monthly over-the-top in-office events like bring your kids to work day, 6% 401k match after 1 year, as-needed sick leave, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, walking meetings, free exercise classes, and company-paid gym membership for Emeryville-based employees.PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on…#LI-hybrid

Responsibilities

The role you’re interested in…The Vice President of Sales Strategy & Category Leadership is a critical member of the Sales Leadership team supporting overall team culture, leadership, integration across functions, and leading a team that is responsible for developing and implementing strategies designed to deliver top and bottom-line results as well as capability objectives for Premier Nutrition.The Customer Strategy & Category Leadership Team collaborates with the Customer Sales Team and cross functional teams including RGM, Brand, Omni, Shopper Marketing, Operations, and Finance to ensure that our annual business objectives are achieved. This role is a builder and mover of “Big Rocks” at PNC.The successful candidate will be a ‘hands-on’ leader managing the development of functional capabilities, critical strategic projects, able to identify and drive specific initiatives and projects to achieve sales expectations, grow existing business, and open new points of availability in a highly competitive market within stated profitability goals and the needs of our customers, while aligning with the purpose and values of PNC. Through these efforts, PNC will be positioned to exceed customer expectations and accelerate business growth.The work environment…So, what’s it like to work here? If you’re based in the greater Bay Area, you’ll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues sitting on sofas, beanbag chairs, or the floor excitedly talking through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead.We are a dynamic, HYBRID workplace so every employee who lives within 100 miles of our offices is expected to come in each TUESDAY and WEDNESDAY. We aligned on those two common days way back in 2021 to be intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role-modeling, and culture building. Great work cultures are built on stories about what great looks like in practice, and great stories on Zoom meetings are few and far between. The expected pay scale for this role is $260k to $270k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.Our modern 50,000 sq. foot headquarters straddle the border of the cities of Emeryville, Oakland, and Berkeley, California with free onsite parking and many transportation options.You’re excited about this opportunity because your time will be filled with leading…Sales Strategy: 15% of your timeManage and lead the Customer Strategy Team to develop merchandising, assortment, pricing and shelving (MAPS) strategies and tactics aligned with brand objectives with approved trade budgets, and support account planning to identify opportunities, incorporate category and competitive insights, and integrate brand strategies at the customer level.Enable Customer Strategy to work with customer Strategic Business Units (SBU) to build promotion plans and set trade investment strategies. Identify customer opportunities and lead the development of compelling selling stories, ensuring Customer Sales has all the relevant information they need to sell to our retailers.Serve as a key partner to the Customer Sales team, Brand team & RGM to drive the customer planning process by developing trade strategies in alignment with brand partners and the PNC’s financial goals.Serve as the customer advocate responsible for bringing vital customer perspective and insights to the Brand and RGM teams, including new item launches, customer business drivers and the business review forecasting process.Sales Operations: 15% of your timeResponsible for a team focused on business processes, tools and technologies that support the Customer Sales Team.Drives a focus on sales enablement tools related to technology, such as: PIM (Product Information Management, Syndication, CRM, etc.Supports a team that knows how to bring people and systems together to reduce friction in the sales process which will allow the Customer Sales team to sell faster and better.Ensure sales reports and other internal intelligence are provided to the Customer Sales organization. Leads the development of new reporting tools and reports. Drive the coordination with the Customer Sales team to create efficient and accurate reporting initiatives.Provides guidance on enterprise KPIs to ensure that the Customer Sales organization has the relevant information needed to plan, manage, execute and optimize their Customer Sales Plans.Ensures that there is a focus on the integration and harmonization of various data sets in order to deliver reports and solutions that increase learning and action for the total PNC organization.Category Leadership: 15% of your timeWorks closely with the Customer Sales team and Broker Operations team to develop category strategy and assists customer with integrated category strategy development.Sets strategic and tactical objectives on the Distribution, Shelving, and Merchandising goals to improve overall category performance, working directly with the Customer Sales team and Broker Operations team to execute across accounts of responsibility.Responsible for developing and managing customer specific presentation of relevant consumer insights, competitive responses, and new item/category selling strategies.Develops strong working relationships with category buyers and cross functional departments.Manages Category specific customer calls - e.g. Category Reviews, Business Updates, New Item Presentations and Planogram Work via self and brokered resources.People Management & Cross-Functional Collaboration: 40% of your timeConsistently focuses on people engagement and development to help make PNC the place people want to join, stay and grow with.Builds peer support and strong internal company relationships with other functional leaders.Fosters a team culture focused on continuous improvement.Recruits, hires and trains new team members as required.Works closely with the People Team and Customer Sales Leaders to provide necessary learning and development content for the entire Sales Team.Embrace and support our Good Energy culture and PNC values.The daily stuff that everyone does but few quantify: 15% of your timeAttending meetings and presentations.All hands, team, and cross-functional meetings, offsites, training, and industry events.Participating in company-wide activities and events galore.Impromptu conversations with colleagues.Administrivia like email, calendaring, expense reports, etc.

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