Talon Outdoor Ltd
SVP, Creative Strategy
Talon Outdoor Ltd, New York, New York, us, 10261
We are seeking an SVP of Creative Strategy to lead our New York office. This role will be instrumental in driving creative excellence, business growth, and expanding Grand Visual's footprint in the US and Canada.ABOUT TALON_
At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.ABOUT GRAND VISUAL_
Grand Visual was formed in 2005 and acquired by Talon in 2019 as the Creative arm of the group, focusing wholly on delivering best in class creative services, and maximizing media value to the Global OOH market. Our clients include: Disney, Nike, Google, Microsoft, Netflix, Amazon, PepsiCo and Proximo Spirits.THE ROLE_
We are seeking an
SVP of Creative Strategy
to lead our New York office. This role will be instrumental in driving creative excellence, business growth, and expanding Grand Visual’s footprint in the US and Canada. Reporting to both the Managing Partner and Talon NA CEO, the SVP will oversee creative strategy, foster key client relationships to drive revenue through organic growth and new business and lead a team to deliver innovative, high-impact OOH campaigns.RESPONSIBILITIES AND RELATIONSHIPS_
Creative Leadership & StrategyLead and inspire the US creative team, setting the strategic direction for creative OOH campaigns and ensuring all creative work meets the highest standards.Develop and execute creative strategies that align with clients’ business goals and drive measurable success.Collaborate with the UK and global teams to deliver cohesive and scalable creative strategies that are impactful and relevant across markets.Client & Stakeholder ManagementServe as an escalation point for clients, ensuring long-term partnerships and delivering client satisfaction.Work closely with the GV client service and Talon planning team to present and sell creative ideas that maximize client investment and media value.Build and maintain strong relationships with suppliers, media owners, and external partners to enhance creative opportunities.Business Development & GrowthDrive the growth of Grand Visual in the US and Canada by identifying and securing new business opportunities across industries.Collaborate with the Talon US team to expand our market presence and elevate the Grand Visual brand in North America.Ensure financial targets are met through strategic leadership, business acquisition, and delivering profitable creative solutions.Lead, mentor, and develop the US creative team, ensuring a culture of innovation, collaboration, and professional growth.Innovative OOH SolutionsLeverage in-depth knowledge of the OOH landscape to push boundaries and deliver cutting-edge creative solutions, including AR, digital, and experiential.Stay ahead of industry trends, identifying opportunities to implement new technologies and media solutions in creative projects.International ExpansionSupport Grand Visual’s strategy by driving efforts to expand our international offering, with a focus on delivering creative excellence in new and emerging markets.Collaborate with global teams to ensure consistent and innovative creative strategies that resonate on a global scale.WORKING HABITS AND CORE SKILLS_
10+ years of creative strategy experience
in OOH or related industries.Proven track record of leading creative teams and delivering high-impact, innovative OOH or experiential campaigns.Strong business development and client management skills, with the ability to foster long-term relationships and drive growth.In-depth knowledge of the US OOH landscape and a strong network of industry contacts.Exceptional leadership and mentorship abilities, with a focus on team growth and development.Creative thinker with a strategic mindset, capable of delivering innovative, data-driven solutions across all OOH platforms.Experience working within a global framework and collaborating with international teams.YOUR EXPERIENCE AND QUALIFICATIONS_
Candidates should be able to support and challenge the current status quo and provide teams with compelling and innovative opportunities.Excellent sales skills and marketing/media/events/experiential market knowledge.Demonstrate strong organizational skills with an excellent attention to detail.Exceptional verbal and written communication and presentation skills.Experience working in a busy, demanding, and pressurized environment.Driven and self-motivated to deliver results.Flexibility and willingness to embrace change and new opportunities.OUR VALUES AND HOW WE WORK TOGETHER_
WE ARE BOLD_As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.We challenge respectfully.We lead the way.WE ARE HUMAN_We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.We value collaboration and togetherness.We are empathetic.WE ARE SMART_Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.We grow and learn.We are trusted.We are mission possible.Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive.
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At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.ABOUT GRAND VISUAL_
Grand Visual was formed in 2005 and acquired by Talon in 2019 as the Creative arm of the group, focusing wholly on delivering best in class creative services, and maximizing media value to the Global OOH market. Our clients include: Disney, Nike, Google, Microsoft, Netflix, Amazon, PepsiCo and Proximo Spirits.THE ROLE_
We are seeking an
SVP of Creative Strategy
to lead our New York office. This role will be instrumental in driving creative excellence, business growth, and expanding Grand Visual’s footprint in the US and Canada. Reporting to both the Managing Partner and Talon NA CEO, the SVP will oversee creative strategy, foster key client relationships to drive revenue through organic growth and new business and lead a team to deliver innovative, high-impact OOH campaigns.RESPONSIBILITIES AND RELATIONSHIPS_
Creative Leadership & StrategyLead and inspire the US creative team, setting the strategic direction for creative OOH campaigns and ensuring all creative work meets the highest standards.Develop and execute creative strategies that align with clients’ business goals and drive measurable success.Collaborate with the UK and global teams to deliver cohesive and scalable creative strategies that are impactful and relevant across markets.Client & Stakeholder ManagementServe as an escalation point for clients, ensuring long-term partnerships and delivering client satisfaction.Work closely with the GV client service and Talon planning team to present and sell creative ideas that maximize client investment and media value.Build and maintain strong relationships with suppliers, media owners, and external partners to enhance creative opportunities.Business Development & GrowthDrive the growth of Grand Visual in the US and Canada by identifying and securing new business opportunities across industries.Collaborate with the Talon US team to expand our market presence and elevate the Grand Visual brand in North America.Ensure financial targets are met through strategic leadership, business acquisition, and delivering profitable creative solutions.Lead, mentor, and develop the US creative team, ensuring a culture of innovation, collaboration, and professional growth.Innovative OOH SolutionsLeverage in-depth knowledge of the OOH landscape to push boundaries and deliver cutting-edge creative solutions, including AR, digital, and experiential.Stay ahead of industry trends, identifying opportunities to implement new technologies and media solutions in creative projects.International ExpansionSupport Grand Visual’s strategy by driving efforts to expand our international offering, with a focus on delivering creative excellence in new and emerging markets.Collaborate with global teams to ensure consistent and innovative creative strategies that resonate on a global scale.WORKING HABITS AND CORE SKILLS_
10+ years of creative strategy experience
in OOH or related industries.Proven track record of leading creative teams and delivering high-impact, innovative OOH or experiential campaigns.Strong business development and client management skills, with the ability to foster long-term relationships and drive growth.In-depth knowledge of the US OOH landscape and a strong network of industry contacts.Exceptional leadership and mentorship abilities, with a focus on team growth and development.Creative thinker with a strategic mindset, capable of delivering innovative, data-driven solutions across all OOH platforms.Experience working within a global framework and collaborating with international teams.YOUR EXPERIENCE AND QUALIFICATIONS_
Candidates should be able to support and challenge the current status quo and provide teams with compelling and innovative opportunities.Excellent sales skills and marketing/media/events/experiential market knowledge.Demonstrate strong organizational skills with an excellent attention to detail.Exceptional verbal and written communication and presentation skills.Experience working in a busy, demanding, and pressurized environment.Driven and self-motivated to deliver results.Flexibility and willingness to embrace change and new opportunities.OUR VALUES AND HOW WE WORK TOGETHER_
WE ARE BOLD_As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.We challenge respectfully.We lead the way.WE ARE HUMAN_We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.We value collaboration and togetherness.We are empathetic.WE ARE SMART_Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.We grow and learn.We are trusted.We are mission possible.Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive.
#J-18808-Ljbffr