Bamboo HR LLC
Sr. Web Optimization Manager (CRO)
Bamboo HR LLC, Salt Lake City, Utah, United States,
Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week.
Essential Job Duties
BambooHR is looking for an experienced and motivated Sr. Web Optimization Manager to join our website team. The ideal candidate will help execute our experimentation programs across the website, focused on improving the customer journey, critical user workflows, landing pages, etc. We need someone who is passionate about conversion rate and has a multi-disciplinary skill set to help drive CRO at BambooHR. An ideal candidate will have experience running programs at similar companies and a proven track record of driving measurable improvements. You will work closely with the Analytics, Demand Generation, and Marketing teams to identify opportunities and streamline user workflows across the site. Additional responsibilities include the following:
You will:
Identify, develop and execute A/B tests to improve BambooHR website conversion and drive revenue growth.
Communicate test results to share learnings and insights with stakeholders across broader teams. Celebrate successes.
Use your analytical expertise to synthesize inputs from various data sources to uncover insights, make recommendations, and inform test hypotheses.
Work with partners to execute the optimization test roadmap.
Monitor and optimize the performance of ongoing and new web experiences to ensure maximal success and continuous improvement.
Collaborate with teams responsible for paid search, email, social media and other inbound channels to optimize each conversion path.
Identify poorly performing pages and experiences; develop ideas to boost performance and conversion rate.
Develop a deep understanding of our customers and their digital journeys to build optimized and personalized experiences.
Know our target audience and how to connect with them.
Recommend and experiment with web technologies that could potentially drive positive impacts on lead conversion.
Make data-driven decisions to optimize web performance by marrying quantitative and qualitative data.
Partner closely with UX and Design teams to identify testing opportunities and develop creative to support the testing program.
What You Need to Get the Job Done
3+ years of digital marketing and optimization experience (A/B and multivariate testing, lead generation, web analytics).
Strong experience with Adobe Target or similar experimentation/personalization tools.
Strong analytical, problem-solving, and decision-making skills.
Deep expertise with Adobe Analytics or similar web analytics software.
Motivated, self-starter attitude, highly organized and strong attention to detail.
Ability to work independently as well as in a team-oriented environment.
Excellent written and oral communication skills.
Experience with workflow tools such as Jira.
What Will Make Us REALLY Love You
Previous work experience in a tech SaaS company.
Knowledge of CSS/HTML, Javascript, SQL or any other programming language.
What You'll Love About Us
Great Company Culture . We’ve been recognized by multiple organizations for our great workplace culture.
Make an Impact . We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
Rest and Relaxation . 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation!
Health Benefits . Medical with HSA and FSA options, dental, and vision.
Prepare for the Future . 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
Financial Peace University . We pay for a one year subscription and you walk away with financial savvy and a bonus.
Give back . Get paid to give your time to the community.
Educational Benefits . We can help cover some expenses for higher education.
Amazing Office Amenities . We’ve got incredible benefits at our Draper headquarters including a full-size gym, pickleball courts, and free fountain drinks!
In-Person Onboarding!
All new hires get to experience our in-person onboarding class at our Draper, UT headquarters.
Flexible Work Models . In-office, work-from-home, or hybrid, depending on position and location.
#J-18808-Ljbffr
Essential Job Duties
BambooHR is looking for an experienced and motivated Sr. Web Optimization Manager to join our website team. The ideal candidate will help execute our experimentation programs across the website, focused on improving the customer journey, critical user workflows, landing pages, etc. We need someone who is passionate about conversion rate and has a multi-disciplinary skill set to help drive CRO at BambooHR. An ideal candidate will have experience running programs at similar companies and a proven track record of driving measurable improvements. You will work closely with the Analytics, Demand Generation, and Marketing teams to identify opportunities and streamline user workflows across the site. Additional responsibilities include the following:
You will:
Identify, develop and execute A/B tests to improve BambooHR website conversion and drive revenue growth.
Communicate test results to share learnings and insights with stakeholders across broader teams. Celebrate successes.
Use your analytical expertise to synthesize inputs from various data sources to uncover insights, make recommendations, and inform test hypotheses.
Work with partners to execute the optimization test roadmap.
Monitor and optimize the performance of ongoing and new web experiences to ensure maximal success and continuous improvement.
Collaborate with teams responsible for paid search, email, social media and other inbound channels to optimize each conversion path.
Identify poorly performing pages and experiences; develop ideas to boost performance and conversion rate.
Develop a deep understanding of our customers and their digital journeys to build optimized and personalized experiences.
Know our target audience and how to connect with them.
Recommend and experiment with web technologies that could potentially drive positive impacts on lead conversion.
Make data-driven decisions to optimize web performance by marrying quantitative and qualitative data.
Partner closely with UX and Design teams to identify testing opportunities and develop creative to support the testing program.
What You Need to Get the Job Done
3+ years of digital marketing and optimization experience (A/B and multivariate testing, lead generation, web analytics).
Strong experience with Adobe Target or similar experimentation/personalization tools.
Strong analytical, problem-solving, and decision-making skills.
Deep expertise with Adobe Analytics or similar web analytics software.
Motivated, self-starter attitude, highly organized and strong attention to detail.
Ability to work independently as well as in a team-oriented environment.
Excellent written and oral communication skills.
Experience with workflow tools such as Jira.
What Will Make Us REALLY Love You
Previous work experience in a tech SaaS company.
Knowledge of CSS/HTML, Javascript, SQL or any other programming language.
What You'll Love About Us
Great Company Culture . We’ve been recognized by multiple organizations for our great workplace culture.
Make an Impact . We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
Rest and Relaxation . 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation!
Health Benefits . Medical with HSA and FSA options, dental, and vision.
Prepare for the Future . 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
Financial Peace University . We pay for a one year subscription and you walk away with financial savvy and a bonus.
Give back . Get paid to give your time to the community.
Educational Benefits . We can help cover some expenses for higher education.
Amazing Office Amenities . We’ve got incredible benefits at our Draper headquarters including a full-size gym, pickleball courts, and free fountain drinks!
In-Person Onboarding!
All new hires get to experience our in-person onboarding class at our Draper, UT headquarters.
Flexible Work Models . In-office, work-from-home, or hybrid, depending on position and location.
#J-18808-Ljbffr