Inkspirenize
Marketing Strategist
Inkspirenize, Austin, Texas, us, 78716
Position Title:
Marketing StrategistDepartment:
MarketingLocation:
Austin, TXReports To:
Head of Marketing / Marketing DirectorPosition Summary
We are seeking a creative, data-driven Marketing Strategist to join our dynamic team. In this role, you will be responsible for developing and implementing effective marketing strategies that drive brand growth, enhance customer engagement, and increase ROI. The ideal candidate will bring strong analytical skills, an understanding of consumer behavior, and experience with both digital and traditional marketing channels to build impactful campaigns that resonate with target audiences.Key ResponsibilitiesStrategy Development:
Create and execute comprehensive marketing strategies to achieve business objectives and support brand positioning.Market Research:
Conduct market and competitor analysis to identify trends, customer insights, and opportunities for differentiation.Campaign Management:
Develop multi-channel marketing campaigns from conception to execution, including digital, social media, content, email, and influencer marketing.Performance Analysis:
Monitor and evaluate campaign performance using key metrics, analyze data for insights, and make data-driven decisions to improve marketing efforts.Cross-functional Collaboration:
Partner with teams such as Product, Sales, and Creative to align marketing strategies with business goals and ensure a consistent customer experience.Customer Engagement:
Develop customer segmentation and targeting strategies that personalize communications and improve engagement rates.Budget Management:
Manage marketing budgets effectively to maximize the return on investment and ensure alignment with financial goals.QualificationsTechnical Skills:
Proficiency with marketing tools and platforms, including Google Analytics, SEO tools, CRM software, and social media management tools.Analytical Abilities:
Strong analytical skills with a proven ability to interpret data and leverage insights to inform marketing strategies.Communication Skills:
Excellent verbal and written communication skills, with the ability to present ideas effectively and persuasively.Creativity:
A strong creative mindset with a knack for thinking outside the box and identifying innovative marketing approaches.
Marketing StrategistDepartment:
MarketingLocation:
Austin, TXReports To:
Head of Marketing / Marketing DirectorPosition Summary
We are seeking a creative, data-driven Marketing Strategist to join our dynamic team. In this role, you will be responsible for developing and implementing effective marketing strategies that drive brand growth, enhance customer engagement, and increase ROI. The ideal candidate will bring strong analytical skills, an understanding of consumer behavior, and experience with both digital and traditional marketing channels to build impactful campaigns that resonate with target audiences.Key ResponsibilitiesStrategy Development:
Create and execute comprehensive marketing strategies to achieve business objectives and support brand positioning.Market Research:
Conduct market and competitor analysis to identify trends, customer insights, and opportunities for differentiation.Campaign Management:
Develop multi-channel marketing campaigns from conception to execution, including digital, social media, content, email, and influencer marketing.Performance Analysis:
Monitor and evaluate campaign performance using key metrics, analyze data for insights, and make data-driven decisions to improve marketing efforts.Cross-functional Collaboration:
Partner with teams such as Product, Sales, and Creative to align marketing strategies with business goals and ensure a consistent customer experience.Customer Engagement:
Develop customer segmentation and targeting strategies that personalize communications and improve engagement rates.Budget Management:
Manage marketing budgets effectively to maximize the return on investment and ensure alignment with financial goals.QualificationsTechnical Skills:
Proficiency with marketing tools and platforms, including Google Analytics, SEO tools, CRM software, and social media management tools.Analytical Abilities:
Strong analytical skills with a proven ability to interpret data and leverage insights to inform marketing strategies.Communication Skills:
Excellent verbal and written communication skills, with the ability to present ideas effectively and persuasively.Creativity:
A strong creative mindset with a knack for thinking outside the box and identifying innovative marketing approaches.