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Angela Scribe

Marketing Strategist

Angela Scribe, Atlanta, Georgia, United States, 30383


Job Title:

Marketing StrategistLocation:

Atlanta, GADepartment:

Marketing

Job Overview:

We are seeking an innovative and results-driven

Marketing Strategist

to lead the development and execution of comprehensive marketing strategies that align with our business objectives. The ideal candidate will have a strong understanding of market trends, consumer behavior, and digital marketing tactics, with a proven track record in driving brand awareness, engagement, and revenue growth.Key Responsibilities:Strategic Planning:

Develop and implement data-driven marketing strategies to achieve company goals, including brand positioning, customer acquisition, and retention.Market Research & Analysis:

Conduct market research, analyze industry trends, and evaluate competitive landscapes to identify opportunities for growth.Campaign Management:

Lead multi-channel marketing campaigns across digital and traditional platforms, ensuring consistent messaging and brand alignment.Performance Monitoring:

Track and analyze campaign performance metrics, making data-driven recommendations for optimization and improvement.Customer Insights:

Utilize customer feedback and data analytics to refine marketing strategies and improve the overall customer experience.Budget Management:

Oversee marketing budgets, ensuring effective allocation of resources for maximum ROI.Collaboration:

Work closely with sales, product, and creative teams to align marketing efforts with business objectives and drive integrated marketing initiatives.Qualifications:Strong analytical skills and the ability to interpret complex data.Excellent understanding of digital marketing channels (SEO, PPC, social media, email marketing).Exceptional written and verbal communication skills.Creative thinking and problem-solving abilities.Proficiency in marketing analytics tools (Google Analytics, SEMrush, HubSpot, etc.).Experience with project management and marketing automation software.