MarTech Product Strategist

Greetings,We are Photon, one of the world's largest Digital Platform Engineering companies providing a combination of Strategy Consulting, Creative Design and Technology Services to a wide range of customers. We work with 40% of the Fortune 100 companies.We have an exciting opportunity available and would love to chat with you about a role in one of our programs as a 'MarTech Product Strategist'.Designation: MarTech Product StrategistLocation: Irving, TX (Hybrid)Job Type: FulltimeDefine and lead the strategy within the broader marketing technology ecosystem, primarily of AEM.Analyze current marketing technology systems and make recommendations for improvements or new tools that can enhance marketing automation, customer engagement, and data insightsCollaborate with marketing, IT, and content teams to integrate AEM into the overall digital marketing stack.Stay up-to-date with MarTech trends, tools, and best practices to continually evolve the organization's technology stack.Partner with marketing, creative, and IT teams to ensure AEM is being utilized effectively to support omnichannel marketing strategies.Act as the primary liaison between marketing teams and developers to communicate business needs, campaign requirements, and personalization strategies.Drive the coordination and alignment between AEM and other customer experience platforms for an integrated digital experience.Drive the implementation of customer experience (CX) strategies through MarTech platforms, focusing on personalized marketing, automation, and data-driven insightsGuide teams on how to maximize built-in personalization features (e.g., targeting, audience segmentation).Ensure content consistency, reusability, and efficiency across digital channels by leveraging AEM components and templates.Manage the lifecycle from planning and implementation to ongoing governance and optimization.Establish and enforce governance models for content management and workflows, ensuring the accuracy and timeliness of content.Develop best practices, documentation, and standards for MarTech usage across the organization.Collaborate with data analytics teams to track and analyze the performance of digital experiences.Provide insights and recommendations based on the analytics to optimize content and user experiences.Ensure that marketing campaigns and content strategies are data-driven, leveraging insights from analytics tools.Regards,Karthikeyan ThangavelAssistant Manager - Human ResourcesCell: 1-469-501-1067 Ext 338